Tali Ayalon-Metser Email & Phone Number

Tel Aviv, Israel

Haifa, Israel

● Build and manage a marketing team of multi-functional professionals: Marketing analysts, Design studio, Content managers & Marcom managers.● Managing the marketing budget optimization and analytics efforts in local & international markets.● Leading the development of new B2C marketing channels.● Articulating the company brand, massages, and visual presence: online and off-line media channels. ● Managing the company’s PR & IR efforts.● Leading and managing the organic content channels in multiple languages and for multiple audiences (B2B / B2C / B2B2C). ● Leading the company’s presence in international and local conferences.● Working in collaboration with the sales and customer service teams. ● Member of the company’s management team.

Herzliya Area, Israel

● Leading the domain of Digital Transformation through new products, applications, and services deployments for all market stakeholders: patients, health care providers, clinics and company headquarters. Winner of the company's “Digital Innovation Award”, September 2018.● Built stakeholder consensus and secured budgets for innovative technological products. Created an audio-based doctor educational platform with groundbreaking assets listeners. Launched the first patient chatbot globally.● Setting up a designated eCommerce system from plan to execution, targeting pharmacies for direct medication purchase. Working with international development teams. ● Working cross-company and globally, including ongoing and special project execution with European vendors. ● Ensuring compliance of digital processes with EU and local health regulations. ● Deploying tools and digital marketing systems in Israel. Local implementation of the company's global platforms of CRM, database management, e-mailing systems and website development.● Developing and managing company’s CRM and Sales Excellence digital tools; unification and management of data, easy to use, reports and online dashboards for the use of management and field force.● Establishing and leading a digital manager community within the company.● Lecturer on digital, IoT and professional topics within the company and in tradeshows.

Tel Aviv Area, Israel

● Led the digital unit (team of 5 product and contact managers), owning the company’s digital products, platforms and processes. Responsible for business delivered through mobile applications, social networks and all business websites. ● Created the company’s multichannel strategy and led its deployment. ● Initiated and led an innovative identification process, enabling digital asset access to all company’s clients. Work closely with cross-company teams to enable product development. Resulted in direct impact on the company’s growth. ● Built the company’s mobile product strategy, including the development and promotion of 5 mobile apps, defining a mobile-responsive product roadmap, and managing the channel's day-to-day.● Developed new business by co-innovating with start-ups.● Built and managed annual work plans and budgets. Managed all outsourced suppliers for the Digital unit. ● Worked in collaboration with all business and supporting units.

Managed a team of writers and editors in Hebrew, English and Chinese.Responsible for all portal content, SEO, UI, Newsletters, Marketing material.

Executive Mba, Business Administration And Management, General, With Distinction

Certificate, Board Of Directors Course

Ba, Political Science And Economics

Activities and Societies: Used to be a Roteract Member, Now I'm the captain of a volleyball team that plays in a league at my hometown.