Tanya Diachenko Email & Phone Number

Madrid, Es

Lewes, Delaware, United States

Responsibilities:• Spearheaded market entry initiatives in Europe, LATAM and USA.• Build and strengthened relationships with top-tier clients (MHP, Bidfood, Perutnina Ptuj, Polonez), enhancing customer satisfaction and uncovering new business opportunities.• Serve as an expert speaker in webinars focused on lead generation and client acquisition.• Conduct tailored client presentations, prepared compelling commercial proposals, and skillfully negotiated win-win agreements.Key achievements:• Launched the 1st project in a new market (West Europe) within 3 months of starting the expansion.

Responsibilities:• Develop and executed marketing and sales strategies, driving revenue growth and market penetration.• Continuously monitor sales and revenue performance, adjusting plans to meet or exceed targets.• Expand sales in Ukraine’s domestic market and Central Asia.• Lead a high-performing team of three (marketing manager, sales manager, and SDR), fostering cross-functional collaboration and achieving key business goals.• Build and strengthened relationships with top-tier clients (Khlibprom, Epikur, Epicenter K, Metro Cash & Carry), enhancing customer satisfaction and uncovering new business opportunities.• Serve as an expert speaker in webinars focused on lead generation and client acquisition.• Drive the selection and evaluation of marketing tools for inbound and outbound strategies, launching effective advertising campaigns on Meta, LinkedIn, and Google Ads.• Conduct tailored client presentations, prepared compelling commercial proposals, and skillfully negotiated win-win agreements.Key achievements:• The number of SQLs increased by 28% compared to the previous period.• The number of projects sold increased by 50% compared to the previous period.

Kyiv, Kyiv City, Ukraine

Responsibilities:• Developed and implemented an effective lead generation strategy, driving a steady pipeline of potential clients.• Strategically managed the marketing budget to support business objectives.• Created targeted B2B content to enhance product visibility and engagement.• Launched and optimized multi-channel campaigns, including Facebook Ads, LinkedIn Ads, and email marketing, to increase brand awareness and generate leads.• Organized and hosted webinars as a key lead generation tool, driving audience engagement and conversion.• Designed and executed both outbound and inbound marketing strategies to drive business growth and customer acquisition.• Conducted detailed analysis of key performance metrics, preparing insightful financial reports to guide strategic business decisions.Key achievements:• The number of MQLs increased by 300% compared to the previous period.

Kyiv, Kyiv City, Ukraine

Responsibilities:• Managed promotional campaigns in collaboration with strategic partners such as Megogo, SkyUp, Join UP!, Yakaboo, Coca-Cola, and PepsiCo.• Fostered and strengthened relationships with key clients like McDonald's, KFC, and Puzata Hata, increasing sales through joint promotional initiatives.• Developed comprehensive promotional plans, including scope, schedule, budget, quality, and risk management for various projects.• Designed and executed promotional activities focused on customer acquisition and increasing purchase frequency.• Streamlined business processes by analyzing and optimizing operational workflows.• Collaborated cross-functionally with PPC, SMM, and Design teams to ensure seamless project execution.• Presented project goals and strategies effectively to stakeholders.• Established and led an international app content team from the ground up.• Successfully built and managed a team of 30+ members, driving operational excellence.Key achievements:• Achieved 99% or higher of the quarterly revenue plan.• Drove a 12% or greater quarterly increase in orders.• Increased turnover by 21% quarter-over-quarter.• Improved average order value by 7% quarter-over-quarter.• Promotional campaigns resulted in a 16%–50% increase in new buyers, depending on the promotion.

Odesa Metropolitan Area

Responsibilities:• Analyzed and restructured regional sales processes to enhance operational efficiency and drive performance improvements.• Led retraining initiatives for the account management and sales teams, equipping them with the skills and strategies needed to navigate challenging market conditions.• Developed and executed promotional activity plans, ensuring seamless onboarding of new restaurants to expand regional market coverage.• Monitored key performance indicators (KPIs) to identify underperforming areas and implemented corrective actions to achieve sales targets.• Conducted market research and competitor analysis to adjust sales strategies and maintain competitiveness in the region.• Strengthened relationships with key restaurant partners, ensuring long-term cooperation and enhanced business outcomes.• Collaborated closely with cross-functional teams, including marketing and operations, to align sales efforts with broader business goals.Key achievements:• Increased profitability by 5% through improved collaboration and operational efficiency with connected restaurants in the region.• Boosted order volume by 25%, enhancing the region's performance.

Kharkiv, Ivano Frankivsk, Ukraine

Responsibilities:• Connected new restaurants to a delivery service in the region, expanding market presence.• Identified key decision-makers, scheduled meetings, and conducted compelling presentations to secure partnerships.• Led negotiations and facilitated contract agreements, ensuring mutually beneficial terms.• Maintained long-term, productive relationships with restaurant teams to foster ongoing collaboration and growth.• Provided post-signing support, assisting restaurant teams with onboarding and operational queries to ensure smooth integration into the delivery service.• Monitored market trends and competitors to identify new opportunities and adjust sales tactics accordingly.Key achievements:• Achieved the position of top sales manager within three months, with the highest number of new restaurant partnerships each month.• Increased the number of restaurants connected to delivery services by 300% month-over-month.• Secured restaurants with an average commission fee of 28% on delivery orders, the best performance across all regions.

Dnipro, Dnipropetrovsk, Ukraine

In my role as a Project Manager, my responsibilities spanned across various domains. I conducted market analysis, gathering vital data to inform our decision-making processes. I oversaw the successful launch of new products, particularly in the snacks and healthy food categories, ensuring they met market demands and regulatory requirements.One of the innovative strategies I implemented was influencer marketing, collaborating with influential figures to promote our products effectively. I also took charge of the packaging design, from conceptualization to quality control, ensuring that it resonated with our target audience and reflected our brand identity.Moreover, I prepared products and presentations meticulously, enabling our participation in competitive tenders. This role allowed me to showcase my versatility as a manager, from market research to creative design, all contributing to the overall success and growth of the projects I managed.

Dnipro, Dnipropetrovsk, Ukraine

As a Customer Support Specialist, my role involved daily tasks such as monitoring company listings, job vacancies, and user resumes. I provided assistance to users through both phone and email, ensuring their inquiries were promptly addressed. Additionally, I played a key role in content moderation on the website, maintaining a safe and positive user experience. Alongside these responsibilities, I actively engaged in manual testing to enhance platform functionality and user satisfaction. This experience honed my problem-solving and communication skills while emphasizing the importance of user support and quality assurance.

Kyiv, Kyiv City, Ukraine