Shape the NCC brand, driving its evolution and positioning NCC as the environmental charity of choice. Lead the strategic development and execution of key programs and campaigns to grow NCC's community of supporters across Canada.

Lead digital fundraising team, setting strategy, developing campaigns and executing tactics across digital channels. All with the incredibly inspiring goal of protecting nature and the wildlife that surrounds us!

Advise and provide marketing services for Event Management SAAS Startup, including advertising and support of SEO growth strategy via segmented web activity.

Set strategy and develop integrated marketing plans and campaigns, to increase brand consideration and drive enrolment. Manage budgets. Oversee development of web strategy and plan, ensuring corporate web presence supports goals for all audiences. Collaborate with college stakeholders and lead team of marketing experts to support college-wide goals and objectives. Oversee agency-style marketing services, supporting departments across the organization. Seconded as marketing functional… Show more Set strategy and develop integrated marketing plans and campaigns, to increase brand consideration and drive enrolment. Manage budgets. Oversee development of web strategy and plan, ensuring corporate web presence supports goals for all audiences. Collaborate with college stakeholders and lead team of marketing experts to support college-wide goals and objectives. Oversee agency-style marketing services, supporting departments across the organization. Seconded as marketing functional lead and change lead for the implementation of CRM and Marketing Automation tools for the college, winning Board of Governor’s Team Award. Collaborated with colleagues to define system requirements, prioritize user stories and lead User Acceptance Testing. Chaired CRM Advisory committee, establishing cross-functional processes for governance, and prioritizing work effort for post-launch implementation Show less

Marketing advisor, brand advocate

Bring unique ideas to drive sales and improve ROMI for clients, for an integrated marketing solutions provider. Product offering included Direct Marketing, Brand Strategies, Digital Campaigns and Web-to-Order Solutions.

Developed an integrated strategic marketing plan and defined marketing budgets against deliverables that were measurable. Strategized with key stakeholders to define company’s value proposition, product offering and positioning. Managed the branding and successful launch of multiple product lines. Launched interactive sales tools and targeted client acquisition campaigns, driving client engagement and new sales opportunities. Oversaw the development of marketing materials, including integrated… Show more Developed an integrated strategic marketing plan and defined marketing budgets against deliverables that were measurable. Strategized with key stakeholders to define company’s value proposition, product offering and positioning. Managed the branding and successful launch of multiple product lines. Launched interactive sales tools and targeted client acquisition campaigns, driving client engagement and new sales opportunities. Oversaw the development of marketing materials, including integrated campaigns, email marketing campaigns, corporate website and print collateral. Show less

Defined go-to-market strategies, target markets, key benefits, pricing, product positioning and product road map for the successful launch of new and existing product lines. Analyzed and presented market trends, best practices, competitive info and new ideas to key stakeholders. Collaborated with sales to analyze customer buying patterns, identify customer needs and define targeted strategies. Served as a leader and Subject Matter Expert for cross-media marketing, web-to-print, personalized… Show more Defined go-to-market strategies, target markets, key benefits, pricing, product positioning and product road map for the successful launch of new and existing product lines. Analyzed and presented market trends, best practices, competitive info and new ideas to key stakeholders. Collaborated with sales to analyze customer buying patterns, identify customer needs and define targeted strategies. Served as a leader and Subject Matter Expert for cross-media marketing, web-to-print, personalized marketing and digital solutions. Worked directly with clients to develop campaign goals, creative briefs and campaign scope for all new cross-media and web-to-print projects. Show less

Achieved sales targets year over year. Implemented lead generation and lead nurturing campaigns, resulting in the successful development of new key accounts for the business. Expanded existing customer base by identifying client needs and developing client-specific solutions. Worked with senior level executives as the key contact for local, national and international brands. Helped clients develop marketing collateral to meet their goals and improve their ROI. Lead business development efforts… Show more Achieved sales targets year over year. Implemented lead generation and lead nurturing campaigns, resulting in the successful development of new key accounts for the business. Expanded existing customer base by identifying client needs and developing client-specific solutions. Worked with senior level executives as the key contact for local, national and international brands. Helped clients develop marketing collateral to meet their goals and improve their ROI. Lead business development efforts into new market segments. Specialized in selling digital marketing solutions. Show less

Researched industry trends, market segments, competitors, and innovative products. Developed go-to-market strategies with senior management team. Developed marketing materials for new product launches, promotions, and all marketing initiatives, on time and on budget. Coordinated with internal design and interactive teams to develop support tools and sales collateral. Organized sales and customer training for new and existing product lines.

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Researched markets trends, competitors, target accounts, and new product opportunities. Established relationships with vendors and distributors to successfully introduce & launch new products into the North American printing market. Headed market penetration strategies and developed strategic corporate proposals for new and existing clients. Managed the development of marketing materials, advertising campaigns, corporate website and direct marketing campaigns. Implemented regional/national… Show more Researched markets trends, competitors, target accounts, and new product opportunities. Established relationships with vendors and distributors to successfully introduce & launch new products into the North American printing market. Headed market penetration strategies and developed strategic corporate proposals for new and existing clients. Managed the development of marketing materials, advertising campaigns, corporate website and direct marketing campaigns. Implemented regional/national sales and technical training across North American branches. Show less