Senior Digital Marketing Executive, Bbc Children In Need
London, United Kingdom
Acted as lead digital voice for the charity, planning and delivering digital content across five social media channels, websites and direct communications.Main responsibilities:•Led overall management of social channels: activities included scheduling content from BBC brands and commercial partners, ‘second screen’ posting for events and programmes, sharing UGC to empower audiences and direct engagement with influencers.•Directed content creation: commissioned images and short… Show more Acted as lead digital voice for the charity, planning and delivering digital content across five social media channels, websites and direct communications.Main responsibilities:•Led overall management of social channels: activities included scheduling content from BBC brands and commercial partners, ‘second screen’ posting for events and programmes, sharing UGC to empower audiences and direct engagement with influencers.•Directed content creation: commissioned images and short form video content. Led creative for gathering of digital output at talent shoots and behind the scenes content on production days.•Worked with BBC brands: created, planned and delivered cross-channel content for e.g. BBC Radio 2’s Breakfast Show fundraising initiatives, CarFest, Strictly, The One Show’s Rickshaw Challenge.•Collaborated with agencies: managed tech, creative and brand agencies from pitch to sign-off. Achievements:•Managed & executed record-breaking social media campaign: five channels with year-on-year increases in organic reach and engagement. Engaged 4.4m people with over 300 Facebook posts (395% increase) and 51K re-tweets (98% increase). Appeal Show in top ten most tweeted about programmes from Oct 2014 to Mar 2015 with 2.35m views.•Achieved highly shareable content: in 2014, the charity website was the second most-shared BBC site across Facebook and Twitter.•Planned and led digital output: social, web and direct marketing to complement TV and radio programming, including 7 hour live Appeal Show, with weekly reach of over 4m people on Facebook. Worked with production team to gather teaser content in lead up to show and briefed and led largest ever on the night digital team (circa 15 people).•Raised profile of Instagram: created channel-specific content and actively engaged users talking about charity. Followers increased from a few thousand in April 2014 to 40K in Appeal 2015. Show less