• Managed a team working in product management, client management, social media & customer service.• Built a blue ocean strategy for the company, established unique and new product offerings for recruitment market. These new product offerings generated more than %90 of the company revenue in 2011, generating %340 growth year over year.• Established a new department, defined roles, client handling and service delivery processes.• Coached and trained sales team to become capable of value selling new products, inspired the team to believe in the new products.• Reporting to VP/Regional General Manager, Southern European Developing Markets.

• Managed a team working in online marketing, CRM, social media & product management,• Responsible for spotting local market business opportunities, addressing these projects with top management and managing the approved projects to ensure on time and high quality delivery of new products and services.• Responsible for analyzing global assets and products of the company, localizing and launching high value products. Negotiated for shared company resources to be allocated to Turkey projects.• Raised 210.000+ fans/followers in multiple social media platforms, in 12 month, without any advertising budget.• Coordinated CRM activities towards 1.000.000+ registered members of Monster.com.tr.• Responsible for development of high performing online marketing activities and media alliances. Managed and optimized the distribution of the online marketing budget between different media channels to achieve a complex set of organizational goals. Experienced in SEO and SEM.• Responsible for E-commerce management and development. Developed product catalogue and designed user experience from online ads, to product page and to payment page. Experienced in B2B sales.• Managed relationship and marketing campaigns with digital marketing agency. Assisted in development of PR releases.• Experienced in business start-up, can drive the company to both short term and long term business targets.

• Responsible for planning, budgeting and executing all marketing activities. Liaised with PR and Marketing agencies. Responsible for a wide range of operations such as; coordinating with sales team for sales forecasts, managing agencies for the execution of marketing activities, cooperating with finance department over product pricing and overall brand profitability. • In charge of the launch of a new skin care brand (Garnier Skin Naturals) to the Turkish FMCG market. In charge of market and competition analysis, product positioning, product launch plan. Held focus group analysis and usage tests to gain consumer insight and develop competitive positioning for the new Garnier product range.