Talise T. Email & Phone Number

United States

Berlin, Berlin, De

Creating annual product roadmaps, developing product features and leading product launches and key decisions around product strategy, pricing, promotions, and positioning for Hellofresh and Chef's Plate.

London, Gb

- Led cross functional teams to improve health services impacting 300K residents through conducting research with clients and families, setting positioning, pricing, messaging strategies, leading GTM and influencing roadmaps.- Worked directly with care providers to refresh narratives and improve efficiency, delivering $1.2M in savings.

London, Uk, Gb

- Built partnerships collateral for a $200B bank and led a team of 3 to develop B2B strategies that increase product adoption through segmenting and prioritizing customers, aligning on product features and developing product positioning.- Collected customer feedback from CFOs, COOs and managers through leading 50+ interviews, surveys and focus groups with enterprise, scale up and startup businesses to inform target markets and value proposition.

Cincinnati, Ohio, Us

- Promoted and nominated as P&G’s Top Rising Leader for exceptional results creating winning acquisition marketing plans, impact measurement solutions and Co-Presidency of P&G Canada’s largest network.- Identified and delivered $25M growth opportunities through defining success metrics, writing one-pagers, creating custom pitch decks, establishing new B2B and media partnerships, creating national marketing plans and business strategies aligning global Directors on market entry strategies.- Developed campaign capabilities for a $500M category through building a digital marketing playbook, developing an e-commerce strategy and launching a first-party data platform collecting 46K emails with 83% lower CPA.- Pioneered a test & learn process with 5 agencies, brand executives and multiple partners at Amazon, Google, Meta, Trade Desk, Pinterest, TikTok, Walmart Connect and Loblaws Digital.

Cincinnati, Ohio, Us

- Led a $6M GTM launch that achieved 2x launch targets despite heavy pushback by monitoring market trends, conducting competitor analyses, identifying a product opportunity, aligning executives on product vision, pricing, positioning and naming, building sales collateral and executing with agencies and cross functionals.- Grew user acquisition 20%, transforming a struggling brand to the #2 fastest growing naturals brand while delivering $1M cost efficiencies through managing 5 creative and media agencies, writing creative briefs, developing marketing assets and launching tailored media campaigns that achieved 2x media benchmarks.- Improved sales by 25% on an underperforming launch after tracking launch data, diagnosing the core user, market and business issues, aligning narratives and launching an activation plan that was scaled and recognized globally.- Added a $540K innovation to the product roadmap to increase market share by conducting user research, building the business case, aligning executives and writing product specs.

Seattle, Us

- Worked with a developer & designer to launch a sleep text bot, recognised as the top MVP out of 15 teams by judges from Facebook, Amazon, and Apple. - Led a team through agile sprints after journey mapping, prototyping, testing value proposition, competitive analysis, market research and managing tech scope. http://pzzzowhead.com/

Cincinnati, Ohio, Us

- Generated $2M in revenue for P&G and $1M for enterprise clients by analyzing market data, identifying business opportunities and presenting growth recommendations to clients.- Produced industry performance reports and led sales negotiations to drive business growth and client satisfaction.

Toronto, Toronto, Ca

- Ran enterprise risk workshops and created business resilience strategies for clients.- Presented to a panel of National Partners and Directors and shaped PwC’s strategy to enter the $1B Canadian FinTech industry after analyzing sector needs.

New York, Ny, Us

- Improved business knowledge of Cambodian farmers through developing a 160-page training manual that was piloted with 10 trainers and 4600 households.- Represented team at a stakeholder meeting in Cambodia to collect feedback.- Produced a project report outlining the project's outcomes against donor objectives and created an infographic summarising the research impact.The Family Farms for the Future (FF4F) program was a collaboration with Helen Keller International and UBC's Land and Food Systems Faculty funded by the International Development Research Centre of Canada.

Msc, Development Managment

Major Entrance Scholarship Recipient, (Bcom) At The Sauder School Of Business, International Business

Exchange, Merit Scholarship Recipient, International Relations

Exchange, Chinese Government Scholarship Recipient

Exchange, B2 Spanish

Ontario Secondary School Diploma, Ib Diploma

Full Academic Scholarship, Middle Years Program Diploma