- Responsible for defining trade grid, unfolding the launch plan and promotional grid for 'O Boticario' and QuemDisse, Berenice? store chain, respecting regionalities and market segmentations.- Responsible for long-term and short-term planning of the brand's current cycles, developing strategic plan and trade marketing definitions aiming at relevant results for the channel-Construction of exclusive promotional grid, performance and productivity levers, such as promotional ticket, incremental ticket, partnerships, loyalty club, cashback actions, among others.- Planning of tactical retail retail movements activations, short term cycle reaction addressing visual mershandising pilots and store channel recovery and revitalization actions.

- Responsible for Category Management, up to 13 different product categories.- Responsible for Cluster Project for more than 35 stores, defining assortment patterns based on store size, customer journey, consumer profile and location.- Team lider- Creation and definition of new product positioning among more than 70 product families lined up with organization's strategy.- Layout, rationales and planograms creation by cluster according to positioning strategy, performance and profitability anylisis.- Store communication and visual mershandising integration, including new vision aligned with the digital transformation.

- Responsible for multibrand channel projects and new strategies, working +700 POS Brazil such as Pharmacy, Turism, Fashion and Beach Wear subchannels.- Go-to-Market, establishing new ideas for attracting new customers, review of commercial polities and creating new goals program for internal salespeople and external representatives, active search and selection of new representatives (from 5 to 7 representatives during management).- Leadership in projects and partnership with strategic clients, created segmented trade marketing actions aiming at growth mix and increase of average ticket.- Implemented first test of merchandising promotion in a important drugstore chain in Rio.- Team Lider

Personal Project@ojogodaocaojogodaoca.comConsulting Projects (UV.LINE)

- Responsible for Lighter’s Category in Brazil, distribution and market share KPIs, actively working with wholesale and distributors creating opportunities focus on numerical distribution growth.- Leadership and construction of category's annual budget, with presentation to Brazil General Manager and Latin America, presenting category plans and main products initiatives to keep leadership and growth, such as 360o communication and distribution plan, also the financial KPIs definition. - Development of campaigns in 'open tv', digital, besides sampling and promopacks actions aiming the business growth mainly by converting matches users into lighters through new uses in a flat market, decreasing smoker’s population and with high penetration of smuggled and illegal lighters. - Leadership with advertising agency, sales conventions, market analysis (Nielsen) and responsible for BIC's PR.- Team Lider

- Consolidation and analysis of the performance of direct and indirect sales channels for the Havaianas Brand, market perspectives (Nielsen and Neogrid), identifying their business impact. Analyzing and implementing value propositions to optimize client and channel profitability and increase sell out.- Drafting of the brand’s new Sales Coverage Plan, redefining service coverage in Brazil, aimed at achieving significant growth in a difficult economic scenario. - Leadership of a Market Share Recovery Plan for Greater São Paulo, working extensively in the field to open new clients for the retail and self-service channels- Responsible for recommending product range by POS cluster, according to each channel’s characteristics, available shelf space, consumer behavior and the client’s/shopowner’s purchase vision.- Structuring and implementation of a new service model for Alpargatas’ Direct B2B Channel.- Leadership of the AlpaOne Project to introduce a new structure to manage commercial and sales data, leading to improved analysis and the creatin of new KPIs and executive dashboards for the business.- Team Lider

- Responsible for finalizing the branding project for the Rainha Brand and re-launched the new positioning. Redefined strategies and created a new Master Idea, building a new visual identity, BrandBook and logo.- Responsible for the 360º Marketing Plan and P&L management.- Developed the brief and strategic rationale for the Running, Walking, Active and Casual footwear collection, re-launching the brand’s vintage icons, Iate and MontCar, adapting the innovation process and creating a new calendar to meet the demands of the fast fashion Market.- Captured sponsorships and license opportunities (“Julie and the Phantoms” Series, in partnership with the Mixer/Nickelodeon production company).- Team Lider

- Restructured the product portfolio to improve brand profitability and business turnaround.- Led Business Planning in partnership with the Strategic Planning Director and M&A to define and implement guidelines for the future development of the Sete Léguas Brand. - Developed market studies to support the launch of the Timberland Brand’s industrial line.- Liaised with Advertising and PR agencies, communication materials and POS. Provided support to the commercial team, visited clients and trained distributors. - Team Lider

- Managed the Workplace Category, defined strategies for the products, pricing, profitability, target segment and distribution channels.- Introduced a new product category for personal protection (PPE), following the acquisition of the Jackson Safety company.- Coordinated and developed events, trade fairs and conventions, launching campaigns and communication materials for the entire professional division.

- Responsible for New Business in Brazil, developing partnerships to facilitate business in segmented sales channels, analyzing the market and studying products to develop new markets.

- Development, management, develop and enhance technical, functional and personal skills of the sales teams in Brazil's B2B market.- Conducting training sessions, product training, coaching/feedback.- Attending international meetings in Latin America.

- Intern in the Special Gas Marketing area