Talita De Carvalho S. Melo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

- Responsible for defining trade grid, unfolding the launch plan and promotional grid for 'O Boticario' and QuemDisse, Berenice? store chain, respecting regionalities and market segmentations.- Responsible for long-term and short-term planning of the brand's current cycles, developing strategic plan and trade marketing definitions aiming at relevant.

São Paulo, Brasil

- Responsible for Category Management, up to 13 different product categories.- Responsible for Cluster Project for more than 35 stores, defining assortment patterns based on store size, customer journey, consumer profile and location.- Team lider- Creation and definition of new product positioning among more than 70 product families lined up with.

São Paulo, Brasil

- Responsible for multibrand channel projects and new strategies, working +700 POS Brazil such as Pharmacy, Turism, Fashion and Beach Wear subchannels.- Go-to-Market, establishing new ideas for attracting new customers, review of commercial polities and creating new goals program for internal salespeople and external representatives, active search and.

São Paulo, Brasil

Personal Project@ojogodaocaojogodaoca.comConsulting Projects (UV.LINE)

São Paulo E Região, Brasil

- Responsible for Lighter’s Category in Brazil, distribution and market share KPIs, actively working with wholesale and distributors creating opportunities focus on numerical distribution growth.- Leadership and construction of category's annual budget, with presentation to Brazil General Manager and Latin America, presenting category plans and main.

- Consolidation and analysis of the performance of direct and indirect sales channels for the Havaianas Brand, market perspectives (Nielsen and Neogrid), identifying their business impact. Analyzing and implementing value propositions to optimize client and channel profitability and increase sell out.- Drafting of the brand’s new Sales Coverage Plan.

- Responsible for finalizing the branding project for the Rainha Brand and re-launched the new positioning. Redefined strategies and created a new Master Idea, building a new visual identity, BrandBook and logo.- Responsible for the 360º Marketing Plan and P&L management.- Developed the brief and strategic rationale for the Running, Walking, Active and.

- Restructured the product portfolio to improve brand profitability and business turnaround.- Led Business Planning in partnership with the Strategic Planning Director and M&A to define and implement guidelines for the future development of the Sete Léguas Brand. - Developed market studies to support the launch of the Timberland Brand’s industrial line..

- Managed the Workplace Category, defined strategies for the products, pricing, profitability, target segment and distribution channels.- Introduced a new product category for personal protection (PPE), following the acquisition of the Jackson Safety company.- Coordinated and developed events, trade fairs and conventions, launching campaigns and.

- Responsible for New Business in Brazil, developing partnerships to facilitate business in segmented sales channels, analyzing the market and studying products to develop new markets.

- Development, management, develop and enhance technical, functional and personal skills of the sales teams in Brazil's B2B market.- Conducting training sessions, product training, coaching/feedback.- Attending international meetings in Latin America.

- Intern in the Special Gas Marketing area

Mba, Strategic And Economic Business Management

Brazilian Sign Language (Libras)

Materials Engineering