Segue lá: @miemo_gatocafeO Mi&Mo Gato Café fica numa casinha de 1944. É uma cafeteria de cafés especiais que abriga gatos disponíves para adoção.

• User growth leader• CDP implementation squad• CRM

˚ Planning, development, implementation and monitoring of all digital marketing strategy (campaigns, content and performance);˚ Omnichannel digital marketing campaigns: goals definition, persona, tone of voice, purchase journey, KV, media definition, budget control, KPIs monitoring and results analysis; ˚ Implementation of Panasonic marketing CRM;˚ Social channels management;˚ Making our institutional website more engaging to consumers (daily tracker analysis);˚ Supporting the operation of e-commerce with performance campaigns;˚ Product launch with: media campaigns, product pages creation and social channels content;˚ Budget management;˚ People management;KEY ACHIEVEMENTS:˚ +100% followers on social networks YoY;˚ +40% site visitors YoY;˚ Significant increases in Top Of Mind indicators and consideration of purchases compared to other players, according to brand survey with consumers.

˚ Planning and execution of all digital marketing campaigns and projects (content and performance);˚ CRM: planning and implementation;˚ Company websites and social networks;˚ Interface with global headquarter;KEY ACHIEVEMENT:˚ Award-winning campaign stared 100% by Panasonic employees.

˚ Strategic planning and execution of Public Relations and Internal Communication;˚ Experience in coordinating press trip, media training, spokesperson interviews, relationship meetings, events and others;˚ Products launch campaigns for internal and external audiences (press and digital influencers);˚ Direct contact with headquarters.KEY ACHIEVEMENT:˚ Initiative to encourage the donation of breast milk, linked to Panasonic's Contribution to Society principle.

˚ Communication team coordination to ensure planning, execution and performance analysis;˚ In change of institutional and product communication;˚ Coordination of the integrated marketing communication strategy, involving brand positioning, advertising and promotion, aiming to achieve specific business objectives;˚ Integrated marketing plan for all B2C categories (white and brown goods) to support the brand and product plan;˚ Development of 360º Campaigns: market study, brief elaboration, creation with the agency the planning, key visual and media plan; implementation and analysis;˚ Development and execution of creative guides for local needs;˚ Responsible for the personalized communication strategy and support to Trade Marketing, developing point of sale material and visual merchandising guide;˚ Creation of a new forecast and budget control model;KEY ACHIEVEMENTS:˚ Marketing Best Award - the best campaign of 2017;˚ 13% increase in brand evaluation (in confidential parameters) from 2012 to 2018, 5% only in 2018.

˚ Assistance to commercial team and directors;˚ Communication Plans and B2B/B2C Campaigns focusing on brand activation and sales;˚ Preparation of online and offline advertisement pieces (interface with agency);˚ Events organization;˚ Contact with agency, graphics, gift and event suppliers, among others;˚ Budget planning and control.

˚ Elaboration and execution of communication plan with clients for Teams of Relationship, Loyalty Program, Products, B2B and Churn;˚ Creation of advertising pieces such as: hotsite, banners, landing page, newsletters, marketing emails, direct mail, SMS and others;˚ Management of monthly newsletters: from briefing conception to final approval;˚ Cross Promotion map development and control;˚ Media planning;˚ Writing;˚ Contact with advertising and graphics agencies;˚ Budget control.