KEY RESPONSIBILITIES:Organisational LeadershipFacilitate collaboration among Iti Rearea Collective partners including strategic leadership by the Leadership Committee, supported by advice and guidance from the Advisory GroupDrive strategic implementation and project missionLiaise with existing funders, supporters and stakeholders and establish relationships with new stakeholdersAdapt and refine to suit the needs of the community and develop project to scale upProject ManagementManage day-to-day operations and ensure smooth programme and service deliveryEnsure project goals, objectives, targets and outcomes are achievedEnsure effective communication and information flow among Collective partnersProvide infrastructure support to Collective partners including resourcing, administration, marketing, communicationsEnsure regular monitoring and evaluation, sharing of learningsProvide pastoral care to participantsTrack finances and seek additional funding and investment where requiredEnsure all funders milestones and reporting requirements are metMarketing including website, social media, direct engagement with target groups and leading content creation

My current role intersects the Digital & Properties channels addressing Digital Experience Design within a financial, cultural and environmental context.Bank of Waikato - New Development - Digital Media Project Lead Working directly with internal and external stakeholders such as Iwi and the Properties, Digital, Retail and Sustainability teams at BNZ to collaboratively design a unique and innovative digital experience.This involves the complete Digital Spatial Design and end to end Project Management for the upcoming Waikato development including incorporating CX and the customer journey, storytelling with external agencies such as Colenso BBD, scoping new technologies and use cases. In-store Kiosk App development - Project LeadDevelopment of new UX and UI for the current in-store “Kiosk App”, training programme and product launch.Working with internal stakeholders across Retail, SME and Technology and in conjunction with Paper Kite App development team to produce the 2.0 iteration of the app.A unique opportunity to widen the current digital experience in the physical branch space, this project has been both challenging and inspiring. What could have been seen as a chance to jump through hoops turned into an exploration of the customer experience in store and how staff can not only support but assist in driving customer’s digital engagement in the "self-serve" era.Refresh - New Lynn Store - Project Lead Working directly with the Properties and Retail teams to collaboratively design and project manage the digital experience within this first iteration concept design store.Ideation, development and implementation of all customer facing digital hardware & content. This included the launch of new innovations in signage design, meeting room AV design and the development of the physical space for the self-service iPad area (including the kiosk app development project above) all of which are now being implemented in designs across the network.

VidApp approached us to "create some marketing to support their sales team".With a unique niche market of customers, we did some hard research to understand VidApp's wants and needs when it came to communicating with potential customers. We developed an agile strategy, outlined how it would be implemented throughout the inbound marketing funnel and put measures in place to be able to track ROI in a meaningful, simple, effective way.Our project with them delivered:Development of an agile marketing strategyMarketing ideation and project managementIn-house training of marketing staffCopywriting & blog creationContent management and creative briefingDevelopment of landing pages and downloadable resourcesFacebook ad campaign management "We have thoroughly enjoyed working with Talitha and the team at The Lurid Republic and would highly recommend their services to anyone looking to take their marketing to the next level." Dave Hancock, CEO VidApp

When RoleWorks approached The Lurid Republic they were in need of a tailored fit to support their growth as a tech startup in the HR industry. They wanted to establish and market their position as thought leaders in the HR industry and build relevant and engaging content within the inbound funnel that was suited to their specific C-suite client base, and secondary market in the Management tier.With a tailored package we are able to provide them with:End to end Inbound Marketing Campaigns to drive visitation to their site and drive new leads to the sales team Create and manage a strong social media community and use this as a platform to deliver their online advertising Create unique and engaging content including Copy, Video and Image to support the Brand level engagements through social media and the marketProvide Media Management - In house, live social media coverage of relevant events and conferences, client interviews and PR consultation to execute the overall strategyRetainer contract for Media Management services including:Inbound Marketing & Digital Strategy - Including Campaign creation and Social Media Strategy Content and copywriting - Blogs, E-books & EDM marketingSocial Media Management - Content creation, calendar, scheduling and strategyVideography - Ideation, Storyboarding, Scripting, Producing and Editing

Adherium is a global ASX listed company based in Auckland, with offices in Europe and the USA.Their technology, Smartinhaler, is an innovative new technology clinically proven to reduce asthma attacks. Adherium knew where they wanted to go with a unique, direct to consumer launch for the New Zealand market, but they needed an inHouse all-star to help get them there. With a unique combination of Hubspot and Inbound Marketing, Social Media and Project Management experience, The Lurid Republic allowed this to happen.Title: Project Manager and Digital Strategist for both the Direct to Consumer (New Zealand Market) and Smartinhaler for Kiwi Kids programs. Duration: 9 month contract period with direct reporting to Vik Panda, VP Marketing, NYCWhat we didRevised and established social media channels and created and implemented a working content calendar and community management processInbound MarketingMedia buying and advertising campaign management Media Management - Project management and social media coverage of conferences including marketing specific products to the public.Content creation - copywriting, videography and design briefingInhouse management of the New Zealand Direct to Consumer Project enabled:External and internal stakeholder management Management of deliverables and resourcing Briefing designers and contractorsInbound Marketing - Hubspot management and implementationSocial Media Strategy and Implementation - all platforms Media and Advertising - Strategy, Content and Media BuyingDigital Community Building - Strategy and Management of all platformsThe TLR effectWhat was initially a 2 month project grew into a 9 month one.Multifaceted experience allowed TLR to span various departments in a large company and offer value at a high level. Previous sponsorship experience enabled new projects like Kiwi Kids to be evaluated for funding and gave real time insights into the viability and cost of a potential 3 year endeavour.

In 2016 the SkyCity Breakers Basketball Team offered The Lurid Republic a unique opportunity, to partner with them and tell their digital story. They needed an agency that understood their unique position as the only NZ team in the Australian NBL, and could offer an all-encompassing In-house solution with an agile strategy that serviced the high volume of content production they require. The combination of experience in both content execution and strategy that TLR had to offer allowed a content production contract to grow into much, much more for the Breakers. Executing a high-level strategy allowed their digital channels to perform better than ever, with over 12% growth across the board from the previous season, and significant increases in revenue from social media advertising to game day ticketing and merchandise sales. Our partnership saw over $30,000 of new sponsorship leveraged for the SkyCity Breakers brand, and off court, experiences were given to low decile schools through collaboration with the TLR education network. The benefits were mutual, and we want to thank the SkyCity Breakers for letting "the little guy" in the door and allowing us to operate on such a high level, within your incredible family.With a tailored package we were able to provide them with:A successful, season long, social media strategy that drove traffic to their website and increased game day ticket sales and merchandise revenue.Management of a 120,000 strong social media community and use this as a platform to deliver powerful online advertising.Management of sponsorship relationships to provide contract deliverables on behalf of the brand. Service all content requirements, in-house.Retainer contract for Media Management services including:Digital strategy - creation & delivery Analytics & social media managementOn-site content production including design, video & photographyProvide game day media management - In-house, live social media coverage of games