Talitha Dara Maurilla Email & Phone Number

Surabaya, Id

Jakarta Selatan, Jakarta, Indonesia

Sekolah.mu is a curated education platform founded in 2019, that provides a variety of accredited learning programs from early childhood to secondary schools, teachers, and other professional development. By having a Kickstart Camp Program, Sekolah.mu gave the awardees real experience of work, mentoring, also scholarship. I was selected as one of 11 awardees to join the program with a 3% acceptance rate.As a Kickstart Camp 2022 Awardee by Sekolah.mu, I work with Business Unit… Show more Sekolah.mu is a curated education platform founded in 2019, that provides a variety of accredited learning programs from early childhood to secondary schools, teachers, and other professional development. By having a Kickstart Camp Program, Sekolah.mu gave the awardees real experience of work, mentoring, also scholarship. I was selected as one of 11 awardees to join the program with a 3% acceptance rate.As a Kickstart Camp 2022 Awardee by Sekolah.mu, I work with Business Unit Karier.mu in Research & Development Team. My scope of work:- Conducted comparative research and analysis of competitors' products.- Analyzed user needs of the creative industry training program by developing research tools, conducting interviews and surveys, also collecting empirical evidence.- Developed and made program brief, project charter, and program timeline from research analysis.- Spearheaded 3 single programs with an average audience satisfaction rate of 4.6/5.- Performed as a speaker in 3 workshops.- Designed media needs and promoted every program that had been held.- Weekly and a final report providing insights and recommendations. Show less

Jakarta Selatan, Jakarta, Indonesia

Karier.mu is a technology-based career improvement and development platform by Sekolah.mu that provide training programs for everyone.As a Business Operations Specialist focusing on Digital Marketing, my scope of work:- Managed Customer Relationship Management channels.- Created content and copy also did the a/b testing to be sent out through emails, and push notifications.- Conducted comparative research and analysis of competitors' affiliate program and their… Show more Karier.mu is a technology-based career improvement and development platform by Sekolah.mu that provide training programs for everyone.As a Business Operations Specialist focusing on Digital Marketing, my scope of work:- Managed Customer Relationship Management channels.- Created content and copy also did the a/b testing to be sent out through emails, and push notifications.- Conducted comparative research and analysis of competitors' affiliate program and their communities.- Created content for LinkedIn and Twitter official accounts.- Developed strategy for social media external.- Successfully increased the open rate of push notifications by 13.5%, increased the open rate of email marketing by 203.5%, and also increased the click rate of email marketing by 72%.- Successfully achieved the highest engagement content on LinkedIn for the last 3 quarters.- Successfully acquired 600+ leads for one of Karier.mu programs in less than 2 weeks.- Biweekly report providing insights and recommendations. Show less

Surabaya, East Java, Indonesia

I worked alongside 5 other team members in the Capstone Project of Belajarlagi Full Stack Digital Marketing Bootcamp, as a Project Lead. Our responsibility was handling the digital marketing of Murra Perfume, a newly rebranded perfume brand from Surabaya, East Java. My scope of work as a Project Lead:- Led a team of 5 and make sure everything was going well and stick with the timeline.- Pitched the group's idea to the Murra Perfume's owner.- Finalized the capstone… Show more I worked alongside 5 other team members in the Capstone Project of Belajarlagi Full Stack Digital Marketing Bootcamp, as a Project Lead. Our responsibility was handling the digital marketing of Murra Perfume, a newly rebranded perfume brand from Surabaya, East Java. My scope of work as a Project Lead:- Led a team of 5 and make sure everything was going well and stick with the timeline.- Pitched the group's idea to the Murra Perfume's owner.- Finalized the capstone project deck and present it to the Murra Perfume's owner. Show less

Singapore

As part of RevoU Labs Program, I am currently working as a performance marketer helping manage the Google Ads & Google Analytics for Style Tribute, which is a luxury second-hand industry in Singapore.My scope of work:- Manage end-to-end Google Ads campaign creation for SEM, including proposed new campaign,- Keyword research based on customer intention, search terms, and search volume,- Creating relevant ad copies based on the company's unique selling point,- A/B testing… Show more As part of RevoU Labs Program, I am currently working as a performance marketer helping manage the Google Ads & Google Analytics for Style Tribute, which is a luxury second-hand industry in Singapore.My scope of work:- Manage end-to-end Google Ads campaign creation for SEM, including proposed new campaign,- Keyword research based on customer intention, search terms, and search volume,- Creating relevant ad copies based on the company's unique selling point,- A/B testing for the ad copies- Review google ads campaign performance periodically and provide recommendations to optimize ads performance based on ROAS,- Weekly and monthly report creation using Google Data Studio with providing insights and recommendations.- Successfully lowering the CPC by 7.4% and increased ROAS by 49.3% Show less

During my lecture in RevoU Full-Stack Digital Marketing Program, me and my 6 other friends in Group D section F were made rental business called Go Get Grill, a quality BBQ equipment rental accompanied by training tools so that it is easy to use even for beginners. My scope in this project:- Designed and arranged the creatives of Go Get Grill Business Landing Page through Unbounce.- Manage Google Ads Search campaign and FB Ads campaign creation, including targeting setup… Show more During my lecture in RevoU Full-Stack Digital Marketing Program, me and my 6 other friends in Group D section F were made rental business called Go Get Grill, a quality BBQ equipment rental accompanied by training tools so that it is easy to use even for beginners. My scope in this project:- Designed and arranged the creatives of Go Get Grill Business Landing Page through Unbounce.- Manage Google Ads Search campaign and FB Ads campaign creation, including targeting setup, monitoring their performance, optimization, keyword research, budget allocation, and weekly reportcreation with a team, including providing insights and recommendations.- Successfully generate 83 website quality leads within 8 days campaign.- Became a Project Manager during Google Ads Group Project- Created end-to-end SEO new article- Did SEO audit to get the higher rank in SERP- Created end-to-end CRM campaign Show less

West Bogor, West Java, Indonesia

I was doing my project in Forest Products Research and Development Center (P3HH), especially in Fiber Technology Laboratory and Forest Product Nano Technology Laboratory. I did research about pulp and paper-making also characterization from non-wood material, especially sago fiber.The manufacture of pulp and paper based on sago fiber is carried out to maximize the utilization of sago industrial waste in Indonesia. In addition, sago fiber can be one of the potential raw materials for… Show more I was doing my project in Forest Products Research and Development Center (P3HH), especially in Fiber Technology Laboratory and Forest Product Nano Technology Laboratory. I did research about pulp and paper-making also characterization from non-wood material, especially sago fiber.The manufacture of pulp and paper based on sago fiber is carried out to maximize the utilization of sago industrial waste in Indonesia. In addition, sago fiber can be one of the potential raw materials for non-conventional fibers in the paper production process because of the cellulose content in the fiber. This paper can later become packaging material alternative in the future.What I did in this project:- Calculate the needs of chemical solutions for making the pulp from sago fiber- Make and cook the sago fiber until it turns to pulp - Make paper sheets from sago pulp- Analyze the characteristics of the sago paper (Physical, mechanical, chemical, optical, morphology, and porosity properties)- Make packaging mock up from sago paper Show less

Bogor, West Java, Indonesia

Human Initiative is a NGO with a Special Consultative Status with the Economic Social Council that is registered in the UN and EU. One of their programs is helping the growth of MSMEs all around Indonesia, which is expected to shed a light on all of the MSMEs' members and help the growth of Indonesia's economy.In this project, me and my 2 friends did a redesign for the Sayur Sehat packagingI also help the Women Farmer Group in Neglasari, Bogor, to choose the right materials for… Show more Human Initiative is a NGO with a Special Consultative Status with the Economic Social Council that is registered in the UN and EU. One of their programs is helping the growth of MSMEs all around Indonesia, which is expected to shed a light on all of the MSMEs' members and help the growth of Indonesia's economy.In this project, me and my 2 friends did a redesign for the Sayur Sehat packagingI also help the Women Farmer Group in Neglasari, Bogor, to choose the right materials for their productsAfter the redesign, we spread the questionnaire to the customer, to see the acceptance rate of the new packaging. So these can be the metrics that can be used for improvement in the future.What I did in this project:- Make sure everything goes well, between the client, facilitator, and my team- Research about the best packaging material that can be used for client's product- Spreading the acceptance questionnaire to the customers Show less

East Jakarta, Jakarta, Jakarta, Indonesia

Human Initiative is a NGO with a Special Consultative Status with the Economic Social Council that is registered in the UN and EU. One of their programs is helping the growth of MSMEs all around Indonesia, which is expected to shed a light on all of the MSMEs' members and help the growth of Indonesia's economy.In this project, me and my 2 friends did a rebrand and redesign for the Bir Pletok packagingI also help the Women Farmer Group in Cakung to collect the data for improving… Show more Human Initiative is a NGO with a Special Consultative Status with the Economic Social Council that is registered in the UN and EU. One of their programs is helping the growth of MSMEs all around Indonesia, which is expected to shed a light on all of the MSMEs' members and help the growth of Indonesia's economy.In this project, me and my 2 friends did a rebrand and redesign for the Bir Pletok packagingI also help the Women Farmer Group in Cakung to collect the data for improving their bir pletok's recipe, so it can match well with their target market.After the redesign, we spread the questionnaire to the customer, to see the acceptance rate of the new packaging and recipe. So this can be the metrics that can be use for the improvement in the future. Show less

Digital Marketing

14-week Intensive Full Stack Digital Marketing Program lectured by top SEA industries (TikTok, Traveloka, Gojek, Shipper, Codapayments.

Packaging Science, 3,47 / 4,00

Student, Natural Sciences

Education record