Taylor Allen Email & Phone Number

San Diego, CA, US

• Collaborated with NBCUniversal executives, Ticketmaster, major Las Vegas casinos, and other cross-functional teams to organize and execute the 3-day, $32M BravoCon event for over 24,000 attendees. - Developed and.
• Boosted omni-channel client reach for the SOP Advisors hedge fund ($20M buy-in), advising C-suite leadership throughout brand refresh and site creation. Discovered gaps and opportunities through pre-inventory.
• Improved retail e-Commerce positioning for brick-and-mortar stores during COVID operations by emphasizing client success throughout all brand positioning and product differentiation.
• Controlled and allocated a $30,000 budget to build and launch a website for a jewelry brand, standardizing product positioning to maximize the high-net-worth market.
• Spearheaded a 6-month ground-up refresh for a product and logistics organization. Installed an internal and external facing personalized chatbot, established and managed expectations, and maximized budget resources.
• Ideated and executed a comprehensive media presence for Brooks Thomas ($9.6M) to boost luxury product and services market share. Debuted a new customer-facing website and social media suite in tandem with leadership.

• Increased organic viewership after rebuilding the company’s website as part of a comprehensive brand refresh. Hired an interdisciplinary team to support Media, Marketing, and Operations.
• Designed and developed 5 websites for startups, local businesses, and global Fortune 500 companies across medical equipment, technology, and high-end retail. Integrated full functionality suites with scheduling.
• Boosted mobile site engagement by leading design thought leadership and content management.
• Operates as the primary client-facing senior leader to proof collateral and facilitate matrixed meetings and championing staff development.
• Improved confidentiality compliance by training employees on NDAs and background checks, facilitating white-label, discrete operations emphasizing professional service.
• Implemented 30-60-90-day KPI progress evaluations for large-scale functions and initiatives to install individual accountability

• Delivered and created a brand strategy from start to completion incorporating all channels (Instagram, LinkedIn, Squarespace, Wellfound)
• Built and led a creative team to execute a ‘consumer-thinking’ approach to simplify and streamline efforts across all platforms
• Upsold existing client base while maintaining customer service; led, hired, and trained customer service team closing 200+ tickets/day on Zendesk
• Collaborated with sales and operations team to ensure processes/support were constant and exceeding expectations
• Managed team to implement strategy and work on improving account engagement and pipeline creation

Bellevue, WA, US

• Managed dozens of client accounts (niches including tech, babies, moms, beauty, wellness, etc.)
• Secured B2B relationships (Amazon, Walmart, Target, etc.)
• Worked within Amazon Seller Central and created promotional timelines and initiatives
• Developed effective campaign strategies to maximize performance based on clients’ needs and to maximize return on investment
• Built reports to communicate insight into campaigns, while growing and exceeding clients top wanted K.P.I.’s (S.E.O., in feed content, purchases, etc.)
• Worked in sync with sales, sales operations, product, strategy, and other teams to develop best solutions for internal use and client use

Detroit, MI, US

• Coordinated wholesale revenues in excess of $2.3M involving Neiman Marcus, Nordstrom, Bloomingdales, and Saks
• Trained over 300+ employees on visual guidelines with managers and store teams within 26 state territory
• Routinely monitored data from wholesale accounts, investigating significant volume improvement opportunities, and consulted with store managers on the optimum implementation of marketing programs to increase sales and.
• Managed on-boarding training platform and online training resources for retail and wholesale teams
• Consolidated and regularly updated training resources for retail, wholesale, and customer service while assisting with training presentations for new hires and in retail stores
• Identified product opportunities to drive incremental revenue and market penetration for the brands while emphasizing key market trends

• The Conservatory – worked on product styling, e-commerce data, website launch
• Carolina Herrera Fashion Show- styled models, executed show timelines, worked with vendor and vendor requests
• Saint Bernard – head visual director responsible for: store display, personal styling, photo studio styling, website styling, and all social media coordination
• Brooks Thomas – managed all social media accounts, customer service, event planning
• Celebrating Women Baylor Health Care System Foundation – managed guest speakers, executed eventtimeline, and managed social media
• Ceylon et Cie – managed vendor relationships, managed social media accounts, event planning, public relations, e-commerce growth

Dallas, Texas, US

• Managed day-to-day running of company’s main social media accounts
• Improved branding and devised product knowledge for store employees
• Led launch of new website
• Promoted brands such as: Hermès, Dedar, Promemoria, Philippe Hurel, Vaughan; an annual business of $9.6 million
• Presented social media campaigns to vendors and clients
• Hosted events to grow sales and promote brand recognition within design community

Dallas, Texas, US

• Coordinated sales associates for Women’s RTW, Men’s, and Home; an annual business of $6.1 million
• Reported sales associate’s daily/weekly/monthly sales recaps
• Coordinated trunk shows; fulfilling/completing/ ringing orders
• Maintained daily communication with store management
• Pulled product/Customer Service for online business (Farfetch)
• Trained and mentored new coordinators and sales associates

Amsterdam, North Holland, NL

• Provided professional consultation to style and wardrobe clients
• Helped drive sales, acquired new customers and strived to constantly improve the customer experience
• Interacted successfully and positively with clients to generate repeat and referral business
• Marketed company initiatives and new products to create and increase brand awareness
• Organized events & fashion shows to locally market and promote the brand, including cross promotion work with So Scottsdale and Modern Luxury Scottsdale

Seattle, Washington, US

• Collaborated with a multitude of designer brand representatives
• Increased engagement and revenue through Instagram and Facebook posts
• Achieved Top 10 department through continuous monthly sale increases
• Created brand awareness by planning special events focused on Hurley, Citizens of Humanity, and Hudson
• Contributed to the Nordstrom culture by leading by example, recognizing outstanding service, and fostering a fun and exciting work atmosphere

Seattle, Washington, US

• Sold/ collaborated with designer brands
• Led team during Half Yearly Sale and Anniversary Sale
• Provided outstanding customer service by learning new product knowledge, listening to the customer, and paying close attention to detail
• Organized events to enhance the Nordstrom experience

Seattle, Washington, US

• Relocated my department to second highest volume department by being number one in sales each month
• Led the team during Half Yearly Sale and Anniversary Sale
• Developed skills to manage a team to achieve large department goals
• Merchandised the sales floor daily to meet seasonal standards and increase sales
• Monitored department needs through communication with local and regional management

Bachelor Of Science (B.S.), Retail Management

Study Abroad, Fashion