• Collaborated with NBCUniversal executives, Ticketmaster, major Las Vegas casinos, and other cross-functional teams to organize and execute the 3-day, $32M BravoCon event for over 24,000 attendees. - Developed and launched the convention’s website and mobile application. Strategized with NBCU executives to roadmap and update all brand collateral and participation - Optimized ticket sale go-live timing and digital marketing emails after identifying under performing Day 1 ticket sales, leading to sold-out sales• Boosted omni-channel client reach for the SOP Advisors hedge fund ($20M buy-in), advising C-suite leadership throughout brand refresh and site creation. Discovered gaps and opportunities through pre-inventory functions, vertical employee interviews, and industry research.• Improved retail e-Commerce positioning for brick-and-mortar stores during COVID operations by emphasizing client success throughout all brand positioning and product differentiation.• Controlled and allocated a $30,000 budget to build and launch a website for a jewelry brand, standardizing product positioning to maximize the high-net-worth market.• Spearheaded a 6-month ground-up refresh for a product and logistics organization. Installed an internal and external facing personalized chatbot, established and managed expectations, and maximized budget resources.• Ideated and executed a comprehensive media presence for Brooks Thomas ($9.6M) to boost luxury product and services market share. Debuted a new customer-facing website and social media suite in tandem with leadership.• Led a 6-intern team to construct a ground-up branding package, social media suite, and 500-SKU Shopify marketplace for luxury brand.• Partners with third-party industry experts to integrate SaaS and cross-channel CRM for multiple white-label companies.

• Increased organic viewership after rebuilding the company’s website as part of a comprehensive brand refresh. Hired an interdisciplinary team to support Media, Marketing, and Operations.• Designed and developed 5 websites for startups, local businesses, and global Fortune 500 companies across medical equipment, technology, and high-end retail. Integrated full functionality suites with scheduling, content hosting, and product feature pages.• Boosted mobile site engagement by leading design thought leadership and content management.• Operates as the primary client-facing senior leader to proof collateral and facilitate matrixed meetings and championing staff development.• Improved confidentiality compliance by training employees on NDAs and background checks, facilitating white-label, discrete operations emphasizing professional service.• Implemented 30-60-90-day KPI progress evaluations for large-scale functions and initiatives to install individual accountability• Boosts staff engagement and retention for 2 direct reports and a 4-resource team by promoting organizational cultures through personal employee relationships, merit-based recognition, and clarified responsibilities.• Tailors email marketing campaigns reaching over 100,000 companies to highlight high-margin services, maximize available client resources, and expand company scope.• Grows the client pipeline by researching and gathering cross-industry lists of ~1,000 potential customers. • Enhanced engagement, content, and timing through data analysis and communicated with C-suite clients to gather needs• Promotes full-suite social media brand consistency while optimizing monthly content for disparate platforms by heading metric-driven organizational planning in tandem with the Head of Marketing. • Translates technical concepts for internal and external business leaders, including education on DNS coding, domain hosting, and website creation applications.

• Delivered and created a brand strategy from start to completion incorporating all channels (Instagram, LinkedIn, Squarespace, Wellfound)• Built and led a creative team to execute a ‘consumer-thinking’ approach to simplify and streamline efforts across all platforms• Upsold existing client base while maintaining customer service; led, hired, and trained customer service team closing 200+ tickets/day on Zendesk• Collaborated with sales and operations team to ensure processes/support were constant and exceeding expectations• Managed team to implement strategy and work on improving account engagement and pipeline creation

• Managed dozens of client accounts (niches including tech, babies, moms, beauty, wellness, etc.)• Secured B2B relationships (Amazon, Walmart, Target, etc.) • Worked within Amazon Seller Central and created promotional timelines and initiatives• Developed effective campaign strategies to maximize performance based on clients’ needs and to maximize return on investment• Built reports to communicate insight into campaigns, while growing and exceeding clients top wanted K.P.I.’s (S.E.O., in feed content, purchases, etc.)• Worked in sync with sales, sales operations, product, strategy, and other teams to develop best solutions for internal use and client use

• Coordinated wholesale revenues in excess of $2.3M involving Neiman Marcus, Nordstrom, Bloomingdales, and Saks•Trained over 300+ employees on visual guidelines with managers and store teams within 26 state territory• Routinely monitored data from wholesale accounts, investigating significant volume improvement opportunities, and consulted with store managers on the optimum implementation of marketing programs to increase sales and profitability • Managed on-boarding training platform and online training resources for retail and wholesale teams• Consolidated and regularly updated training resources for retail, wholesale, and customer service while assisting with training presentations for new hires and in retail stores• Identified product opportunities to drive incremental revenue and market penetration for the brands while emphasizing key market trends• Worked with third party company to deliver personal styling services to our online customers • Created website content to align with customers’ expectations and assist in product inquiries

• The Conservatory – worked on product styling, e-commerce data, website launch• Carolina Herrera Fashion Show- styled models, executed show timelines, worked with vendor and vendor requests • Saint Bernard – head visual director responsible for: store display, personal styling, photo studio styling, website styling, and all social media coordination• Brooks Thomas – managed all social media accounts, customer service, event planning• Celebrating Women Baylor Health Care System Foundation – managed guest speakers, executed eventtimeline, and managed social media• Ceylon et Cie – managed vendor relationships, managed social media accounts, event planning, public relations, e-commerce growth• Modern Luxury Men of Fashion Event- styled models, curated customer network, grew vendor relationships• Phoenix Fashion Week – styled models, worked with vendors for event set up, followed up with potentialcustomers/ vendors• San Diego Fashion Week – styled models, dressed models, executed show timeline

• Managed day-to-day running of company’s main social media accounts• Improved branding and devised product knowledge for store employees• Led launch of new website • Promoted brands such as: Hermès, Dedar, Promemoria, Philippe Hurel, Vaughan; an annual business of $9.6 million• Presented social media campaigns to vendors and clients• Hosted events to grow sales and promote brand recognition within design community• Provided excellent in-depth customer service to customers to maintain brand's standards

• Coordinated sales associates for Women’s RTW, Men’s, and Home; an annual business of $6.1 million• Reported sales associate’s daily/weekly/monthly sales recaps• Coordinated trunk shows; fulfilling/completing/ ringing orders• Maintained daily communication with store management• Pulled product/Customer Service for online business (Farfetch)• Trained and mentored new coordinators and sales associates• Scheduled and tracked PTO of 19 sellers, managers, and visual associates• Assisted personal shoppers/ interior decorators• Pulled for photo shoots involving several different magazines in DFW area

• Provided professional consultation to style and wardrobe clients • Helped drive sales, acquired new customers and strived to constantly improve the customer experience• Interacted successfully and positively with clients to generate repeat and referral business• Marketed company initiatives and new products to create and increase brand awareness• Organized events & fashion shows to locally market and promote the brand, including cross promotion work with So Scottsdale and Modern Luxury Scottsdale

• Collaborated with a multitude of designer brand representatives • Increased engagement and revenue through Instagram and Facebook posts• Achieved Top 10 department through continuous monthly sale increases• Created brand awareness by planning special events focused on Hurley, Citizens of Humanity, and Hudson • Contributed to the Nordstrom culture by leading by example, recognizing outstanding service, and fostering a fun and exciting work atmosphere

• Sold/ collaborated with designer brands• Led team during Half Yearly Sale and Anniversary Sale • Provided outstanding customer service by learning new product knowledge, listening to the customer, and paying close attention to detail• Organized events to enhance the Nordstrom experience

• Relocated my department to second highest volume department by being number one in sales each month• Led the team during Half Yearly Sale and Anniversary Sale• Developed skills to manage a team to achieve large department goals• Merchandised the sales floor daily to meet seasonal standards and increase sales• Monitored department needs through communication with local and regional management