Monica Tall Email and Phone Number
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• Certified Digital Marketing Professional (CDMP) — Digital Marketing Institute, global digital marketing certification body• American Marketing Association Professional Certified Marketer (PCM) in Digital Marketing• Talent cultivator and strategic innovator with a journalism background and a two-decade track record of achieving results on time and within budget • Constructive, guide-by-example team leader with a collaborative leadership style • Effective presenter and speaker with advanced written and verbal communication skills, and a passion for articulating and advancing the organization's story and missionAchievements • Increased in-person attendance of The Leaders Group annual hybrid conference by 46% year over year• Expanded Financial Planning Association’s (FPA) social media presence, increasing Facebook followers by 48%, Twitter followers by 48% and LinkedIn followers by 46% in three years• Increased attendance of FPA’s monthly, online roundtable program, Journal in the Round, by 31% year over year• Co-presented FPA’s two-hour, online training, CFP Board’s Code of Ethics: Elevating the Profession, designed to educate CFP® professionals on CFP Board's new code of ethics and standards of conduct• Increased number of FPA pro bono volunteers nationwide by 56% year over year, expanding the number of pro bono events by 48% year over year• Presented at the FPA Chapter Leaders/Executives Conference, demonstrating how to use content marketing and social media to publicize FPA’s unique value proposition• Created and led Rocky Mountain MS Center's multi-channel fundraising campaign, increasing revenue by 65% and the number of donations by 36% year over year• Boosted Rocky Mountain MS Center’s Facebook fan base by 25% 11 months• Conceived and executed the Rocky Mountain MS Center’s online MS awareness campaign that increased the organization’s unique website visitors by 35% year over year• Spearheaded the renaming and rebranding of a 25-year-old organization, Can Do Multiple Sclerosis, which increased corporate sponsorship sales by 56% and more than doubled program participation in one year• Improved Can Do MS's SEO ranking from fifteenth to first after launching new brand and website• Created and implemented Can Do MS’s social media policy and strategy using best practice standards• Presented on a panel, "The Ecstasy and Agony of Building a Brand," with Can Do MS’s branding consultants and CEO at the Colorado Nonprofit Association’s Annual Conference
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Brand Strategy And Marketing Team ManagerThe Leaders Group, Inc. Jun 2021 - PresentLittleton, Co, UsLead the marketing and creative teams of reputable broker-dealer for the insurance and financial industries. Oversee the firm's brand management, annual hybrid conference, and PR. Report directly to CMO.- HIGHLIGHT: Created and presented "What a Brand Is and Isn't" in collaboration with creative team lead- HIGHLIGHT: Spearheaded discussions with executive team to craft firm's vision and mission statements
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Learning & Content ManagerFinancial Planning Association (Fpa) Apr 2018 - Sep 2020Denver, Colorado, UsLed and coordinated learning team’s online learning program for a national 22,000-member professional association, including live and on-demand webinars, annual conference recordings, and self-study courses. Produced course marketing content, descriptions, learning objectives and evaluations. Coordinated and implemented promotions of online learning programs. Built courses and managed administration in learning management system. Collaborated with stakeholders on content development. Administered continuing education credit submission and approval with governing CFP® certification organization. Orchestrated FPA’s flagship program twice a year, working with vendors, program deans/mentors and participants. Resolved issues and responded to questions from members and non-members. Managed the speaker directory. - HIGHLIGHT: Served on the editorial board of the digital publication, Next Generation Planner (NGP), writing articles and providing content ideas to the editor- HIGHLIGHT: Authored “Giving Back with Pro Bono Planning” published in the NGP, a feature that centered on four professional financial planners who derived both personal satisfaction and career success as a result of participating in FPA’s pro bono program -
Pro Bono DirectorFinancial Planning Association (Fpa) Apr 2017 - Mar 2018Denver, Colorado, UsOversaw, designed and executed FPA’s pro bono program. Worked directly with the CEO to develop and implement a pro bono program strategy. Developed training programs, collateral and materials for 86 FPA chapters. Chaired the FPA pro bono advisory committee to provide leadership, management, coordination and strategic vision. Managed annual budget and partnership with the Foundation for Financial Planning, pro bono program grantee. Planned and directed outreach and training programs to recruit additional FPA members into pro bono work.- HIGHLIGHT: Launched the first errors and omissions insurance program for FPA’s chapters and members in collaboration with the finance director- HIGHLIGHT: Developed and launched FPA’s online, self-study pro bono training on a learning management system in partnership with the Foundation for Financial Planning and Kaplan Professional Education
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Content Marketing & Chapter Communications ManagerFinancial Planning Association (Fpa) Jul 2014 - Apr 2017Denver, Colorado, UsDirected and managed organization’s online communications, including blogs, emails, social media and website. Produced online content using best practices for content development and delivery, and website maintenance. Formulated a content marketing strategy. Tracked and analyzed communication metrics. Wrote digital and offline content for use in sales, service and thought leadership communications. Identified new, effective ways to distribute content to target audiences. Marketed the annual FPA Chapter Leaders/Executive Conference.- HIGHLIGHT: Managed 42 FPA chapter websites, coaching each chapter executive how to use the content management system WordPress.
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Marketing Communications ManagerRocky Mountain Multiple Sclerosis Center Jun 2013 - Jul 2014Westminster, Co, UsDirected the marketing/communications function and department for organization, and affiliated clinics. Reported directly to the CEO. Ensured consistency in branding and key messaging. Led and created marketing and sales/fundraising strategies, as well as campaigns that aligned with organization’s positioning strategy. Managed, produced and wrote content for online, print, and media communications, including social media, website, email, photos, video, press releases, direct mail, marketing collateral and magazine. Coordinated efforts of editorial, graphic and vendor contractors, including approval of bids, and management of budgets, project timelines and scope. Maintained up-to-date online presence and associated SEO. Tracked and analyzed communication metrics. Sold advertising for magazine and e-newsletter. Administered event promotions and logistics. Served as media spokesperson. Managed two outside service providers. Chaired marketing and branding committee. - HIGHLIGHT: Led and implemented leadership-transition communication plans, coordinating board of directors’ efforts -
Marketing Communications ManagerColorado Visiting Nurse Association Jul 2012 - Jan 2013Denver, Colorado, UsCoordinated business development department and managed agency’s communications, including development of marketing collateral, advertising, website, social media and media relations. Supported sales, fundraising and volunteer services. Collected and interpreted data.- HIGHLIGHT: Developed and launched the 2012 flu immunization campaign that exceeded the budgeted goal by 19%- HIGHLIGHT: Administered promotions and logistics for first-year fundraising event, which saw attendance of 455 participants and raised $11,460- HIGHLIGHT: Led and executed 2012 Colorado Gives Day digital media promotions, increasing revenue by 143% year over year- HIGHLIGHT: Supported the development of the agency’s strategic marketing plan and divisional business plans -
Marketing Communications ConsultantIndependent Marketing & Communications Services Jan 2011 - Jul 2012Provided business development expertise in areas of market research, strategic marketing and communication plans, brand development, public relations, creative direction, online content strategy and management, social media, communications audits, event promotions and logistics, and fundraising.- HIGHLIGHT: Launched national public relations sunscreen campaign in Vail, Colorado, prompting newspaper, radio and TV coverage that reached an estimated 40,000 people in two days- HIGHLIGHT: Administered traditional and online promotions for a first-year event, drawing 35 participants from five states, and 13 regional and national sponsors such as Gaiam, Luna Bars, Osprey Packs, Paul Mitchell, and Vail.com
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Online Communications CoordinatorCan Do Ms Dec 2010 - Feb 2012Avon, Colorado, UsRelocated to Denver to pursue independent marketing and communication consultant work. Managed, maintained and monitored online communications, including website, email, social media, and online fundraising to achieve goals for national, top-rated nonprofit. Produced online content using best practices for content development and delivery, and website maintenance. Tracked and interpreted metrics.- HIGHLIGHT: More than doubled Can Do MS’s Facebook followers and added 343 Twitter followers in seven months - HIGHLIGHT: Directed and launched redesign of the organization’s e-newsletter, which triggered a 3% open-rate increase and 10.9% click-through-rate increase, and exceeded the nonprofit industry standard by 19.7% -
Director Of Marketing & CommunicationsCan Do Ms Apr 2007 - Nov 2010Avon, Colorado, UsDirected the marketing and communications function and department. Ensured consistency in branding and key messaging. Reported directly to the CEO. Led promotional strategies and marketing campaigns. Served as media spokesperson; represented organization at advocacy and industry conferences as well as events and programs nationwide. Managed two employees and four outside service providers. Chaired marketing and branding committee.- HIGHLIGHT: Developed the organization’s strategic marketing plan that increased number of participants reached by more than 50% in 2011- HIGHLIGHT: Conceived and launched national awareness campaign, increasing website visitors by 46% year over year- HIGHLIGHT: Managed seven sub-budgets simultaneously and met budget goals consistently
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Events & Corporate Relations ManagerCan Do Ms Jul 2006 - Apr 2007Avon, Colorado, UsManaged all aspects of organization’s fundraising events, including 17 event directors across North America, sponsors, vendors, and logistics. Produced marketing collateral, promotions, and fundraising web pages. Trained event directors to manage their budgets; coached them to meet their outreach and fundraising goals. Maintained database and financial reporting. - HIGHLIGHT: Improved the organization’s operational efficiency in one year, resulting in the organization earning its fifth consecutive coveted rating for fiscal responsibility from the nation’s largest nonprofit evaluator- HIGHLIGHT: Sold sponsorships, increasing sales by 80% in one year- HIGHLIGHT: Cultivated trust and confidence with donors, volunteers and sponsors by delivering on promises and acting with integrity
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Special Events CoordinatorCan Do Ms Jul 2005 - Jul 2006Avon, Colorado, UsExecuted fundraising events in support of organizational objectives. Received a promotion and additional responsibilities based on results achieved in the first year.- HIGHLIGHT: Led team that cut fundraising event costs by 40% in one year, improving the organization’s operational efficiency and setting a cost-cutting pattern for following years
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Accounts ManagerVail Mountain Coffee & Tea Co. Cafe - Beaver Creek Jan 2005 - Jul 2005Avon, Colorado, UsSupported sales and marketing department for leading coffee and tea company. Expedited order fulfillment. Provided customer support and troubleshooting assistance. Wrote and edited customer communications. -
Sales And Marketing CoordinatorBrewers Association Aug 2000 - Dec 2004Boulder, Colorado, UsCoordinated sales and marketing department for world-renowned, membership-based organization. Initiated and promoted member benefits and events. Directed in-house graphics staff on projects. Leveraged database information to improve member communications. Sustained positive working relationships with stakeholders.- HIGHLIGHT: Produced merchandise booth for the annual Great American Beer Festival, which recorded a 33% increase in attendance and $47,000 increase in profit between 2002 and 2004- HIGHLIGHT: Marketed Home Brewers Conference—which more than tripled attendance between 2002 and 2004—through email, website, direct mail and magazine ads on a $1,500 annual budget
Monica Tall Skills
Monica Tall Education Details
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Colorado State UniversityJournalism
Frequently Asked Questions about Monica Tall
What company does Monica Tall work for?
Monica Tall works for The Leaders Group, Inc.
What is Monica Tall's role at the current company?
Monica Tall's current role is Marketing, Communications & Content Professional, CDMP.
What is Monica Tall's email address?
Monica Tall's email address is mt****@****ter.org
What is Monica Tall's direct phone number?
Monica Tall's direct phone number is 1 (800) 322*****
What schools did Monica Tall attend?
Monica Tall attended Colorado State University.
What are some of Monica Tall's interests?
Monica Tall has interest in Motorcycling, Electronics, Reading, Interviews, Sports.
What skills is Monica Tall known for?
Monica Tall has skills like Public Relations, Media Relations, Social Media, Event Planning, Marketing Communications, Facebook, Event Management, Social Media Marketing, Marketing Strategy, Press Releases, Advertising, Community Outreach.
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