Managing end-to-end organic and paid activities across multiple platforms for SMBs - strategy, social, email marketing, branding, websites & landing pages and campaigns. Leading a team of in-house and freelance marketers, content creators and designers.

Implementing automated integrations to improve customer journey. Researching, designing and integrating cross-company CRMs (Pipedrive, HubSpot) to manage sales and customer engagement.Helping the product team to research, design and test a new self-onboarding experience for new acquired customers.

Establishing a brand new marketing team - Recruiting, onboarding, training and managing through agreed-upon KPIs.Planning and executing the company's global go-to-market (GTM)Driving global growth by launching the company’s first-ever global campaign (website, events, paid campaigns, social, etc).Working closely with the product team to support the product marketing strategy and be the voice of the customer in product planning.

Manage marketing activities as a freelance, including:* Managing the company's social assets - Facebook, LinkedIn, Instagram* Writing, designing and sending and analyzing customer/lead newsletters (Mailchimp)* Running digital campaigns (Google Ads, Facebook Ads, etc.)* Supporting company events and exhibitions

• Manag online digital marketing• Responsible for the Foundation website - content, technical and SEO• Manag the activities on all social networks: Linkedin, Facebook, Google+, YouTube etc.• Managed all digital communication with volunteers and other friends of Nachshons• Create and distribute marketing presentations using PPT and Prezi (see example below)

Directing a team of four, responsible for the online and social marketing of global medical and scientific congresses. Managing simultaneously over 30 customers - medical committees, associations and senior physicians.

• Managed online digital marketing including PPC campaigns using Google Advertising Tools and Facebook promotion tools• Responsible for the company's website - content, technical and SEO• Managed the company's activities on all social networks: Facebook (with over 25K members), Twitter, YouTube, etc.• Established and fully managed the customers’ online community on Facebook • Managed all digital communication with customers and potential customers (more than 30,000 registered subscribers) using Marketo platform

• Established training & knowledge infrastructures and business processes, supporting mainly sales and marketing operations• Developed and executed organizational training & knowledge annual work plans• Constructed and developed complex training programs, providing the strategic needs for a new organization• Designed & Profiled training & knowledge management systems (Using platforms such as: Microsoft’s “SharePoint 2010” & “Moodle”), including selection of the technological platform, characterization, adaptation and assimilation• Led various learning processed & models for different units in the organization (sales, customer service, infrastructure etc.)• Planned and executed various training and certification courses• Built & balanced training-related budget-plan, including vendor negotiation and relations management• Directly managed training experts & developers• Worked with a variety of human interfaces: training developers, experts, senior management, employees and other• Established an outsourced sales call-center, leading the project from choosing a vendor, recruitment, training and ongoing management

• Managed knowledge and edited content in the field of Internet and landline communication, with an emphasis on sales and competitors• Built and implemented learning processes for sales and customer service representatives• Supported process engineers and marketing in a variety of projects• Ongoing work with senior officials up to the level of VP

• Trained customer service representatives• Constructed and developed of lesson plans and training materials• Constructed, managed and monitored training and certification programs• Worked with company officials and with external vendors of content and advanced services