• Lead marketing efforts for VeloCloud's next-gen SD-WAN, SASE, and eFWA products, leading the way in optimizing AI workloads and edge connectivity.• Develop strategies to educate the market on VeloCloud's innovative VeloRAIN architecture, simplifying deployments and reducing costs.• Partner with sales & biz dev to drive reliable top of funnel campaigns (mostly ABM these days) and innovative approaches to accelerate opportunities in flight and improve lead-to-close conversion rates.• Collaborate with cross-functional teams to drive brand awareness and increase market share for VeloCloud's solutions.

Lead marketing and partnerships for the VMware Edge portfolio of enterprise products, including SASE/SD-WAN and Edge Compute Stack, through Broadcom’s VMware acquisition.

I’ve recently joined the advisory board of a venture-backed SaaS startup based in the U.S. that’s focused on a very timely topic –Sustainability & Climate. They’ve built a SaaS platform that enables institutional investors and their portfolio companies to measure, manage, forecast, and report on their carbon footprint. In short, they’re treating carbon accounting transactions with the same level of tools, capabilities, and confidence as financial transactions; in the process, they’ve simplified data collection and automated both corporate sustainability reporting and the institutional investor disclosure process. Very sharp.

Relay Network is a SaaS company that enables meaningful engagement between brands and their customers through our dedicated, continuous 1:1 feed. Our goal is to help our partners create customers for life by catalyzing the mutually beneficial experiences that exist at the intersection of customer needs and business outcomes.

Rezilion is a new approach to cloud workload protection that makes production environments automatically resilient to attack and unsanctioned change by leveraging existing DevOps tools.

All of the marketing things.

For over 20 years Lakeside Software has been leading the charge in end user computing analytics. I'm working on migrating our products to the cloud, offering SysTrack-as-a-Service to help IT assess their end user computing estate and proactively support end users. You can take a look at some of the stuff I've been working on here:win10assessment.com (with Microsoft) - Utilizing SysTrack to determine your organization's Windows 10 readinessassessment.vmware.com (with VMware) - Utilizing SysTrack to assess and scope your VMware Horizon VDI and AppVolumes deploymentwww.citrix.com/products/xenapp-xendesktop/secure-browser-assessment.html (with Citrix) - Utilizing SysTrack to assess published browser security benefits https://nvidia.lakesidesoftware.com/CloudAssessment/ (with NVIDIA) - What GPU is right for you?

Adallom (acquired by Microsoft) was an amazing company in the Cloud Access Security Broker space comprised of world class security engineers who were hungry to make the cloud a safer place for enterprise data. I joined the company in the pre-product stage.Launching a company into an increasingly crowded marketplace was both good and bad. The good news was that incumbents in the market had already created some notion of need, and ideally the formation of budget. However, unlike Bromium where we were creating a net new category in endpoint protection, at Adallom we were educating the market on our differentiation, specifically on the value of holistic security over commodity "checkbox" features.Given that we were not first to market in this category, the first thing I tackled was quickly developing concise, differentiated messaging that appealed to both technical and economic buyers. Utilizing established close relationships with leading analysts, journalists, and influencers (I call them instigators) in the cloud and security spaces, I was able to uplevel the cloud security discussion, thus maximizing Adallom's share of voice by honing in on our distinction.I'm a big believer in Wardley Mapping (aka Value Chain Mapping). Using mapping, we were able to predict the vectors our competitors would take and stay two steps ahead, or allow them to occupy themselves with tactical low value distractions in areas which we knew would be commoditized soonest.Other than contributing to the company in a marketing capacity, I also referred our first paying customers, as well as our first seven figure deal. As in Bromium, it's wonderful to see a company go from concept to explosive growth in a short time frame. The feeling is addictive. The thing I'm proudest of is the team I've built at Adallom. Recruiting is the most strategic aspect of marketing, and at Adallom I'd assembled simply the best enterprise security marketing team.

Bromium (Acquired by HP)Joined early in the stealth period. Helped launch the company, and define path to market. Ran marketing team prior to CMO.Design - end user experience, look & feel, in-product marketing, reminding engineers of their humanity, reminding product managers of their managerialness, things that rhyme with orangeStrategy - extensiblity, agility, ecosystem, technology, stratosphere, what comes nextMarketing - content, talking head, trade shows, blogging, web strategy, social strategy, branding, heavy lifting

Work closely with R&D, engineering, and sales, both to develop and define new products as well as to enhance existing products/product linesCompetitive Testing, Intelligence and AnalysisAR/PR technical liaison/spokesperson for XenApp and XenDesktopContent creation for demand marketing key playsProduct messaging and positioningTrial & usage based marketing, analysis, and telemetryDemo development and strategyEvangelize Citrix to customers and customers within CitrixManaging an international team

Define near-term and long-term cross-product integration requirements for technologies spanning from network hardware to application software.Competitive analysis for Citrix end-to-end solutions.Build bridges from MRD's to PRD's.Advocate Citrix Application Delivery Infrastructure vision at trade shows (Interop, Cebit, iForum, Openworld, RSA, etc.) with speaking sessions and demonstrations.Work with business development and alliances teams to identify key strategic technology partners and manage their integration into Citrix's Application Delivery Infrastructure.Lead interdisciplinary project teams in development of future product and feature prototypes.Research and report on emerging and competitive trends for the executive team.Interface with product groups, strategic planning office, and marketing for mergers and acquisitions due diligence and analysis (i.e. build vs. license vs. buy).Interview customers and partners on a regular basis to gather pulse of Citrix marketplace trends.Develop and refine Citrix Delivery Center and Citrix Application Delivery Infrastructure marketing programs.

Develop demos and sales tools for the Application Networking Group.Analyze metrics for Product Marketing MRD's and Product Management PRD's.Built and maintained competitive analysis lab.Support all relevant trade shows (Interop, Cebit, iForum, Openworld, RSA, etc.) by presenting demonstrations and manning booths.Provide technical escalation assistance to both sales and support.Write technical product marketing white papers for internal and external consumption.Manage all third party testing projects including magazine reviews and analyst reports.Assist Sales Engineering team with all beta releasing by actively engaging with customers in the field.Research and report on emerging and competitive trends for the Strategic Planning office.M&A (mergers and acquisitions) technical due diligence.

Designed hosting (colocation), transit (IP services, MPLS, Ethernet WAN), managed services, and fiber services (MAN, WDM) solutions.Responsible for executive-level explanation of complex existing and proposed technical solutions to client-base.Project Management of complex build-outs and sales-to-delivery processes.Technical laison for Product Marketing and Business Development teams.Responded to all relevant RFP, RFQ, and RFI’s.Maintained consistant positive technical and business relationships with client-base.Responsible for creative responses and solutions to complex RFP’s, RFI’s, and RFQ’s.Implemented and maintained lab environment to test and report on emerging technologies and services relevant to client base.

Provided technical sales support for the entire Western region (San Jose, Seattle, Los Angeles, Dallas).Designed hosting (colocation), transit (IP services, MPLS, Ethernet WAN), managed services, and fiber services (MAN, WDM) solutions.Responsible for executive-level explanation of complex existing and proposed technical solutions to client-base.Project Management of complex build-outs and sales-to-delivery processes.Technical laison for Product Marketing and Business Development teams.Responded to all relevant RFP, RFQ, and RFI’s.Maintained consistant positive technical and business relationships with client-base.Responsible for creative responses and solutions to complex RFP’s, RFI’s, and RFQ’s.Implemented and maintained lab environment to test and report on emerging technologies and services relevant to client base.

Provided technical sales support for the entire Western region.Designed hosting (colocation), transit (IP services, MPLS, Ethernet WAN), managed services, and fiber services (MAN, WDM) solutions.Responsible for executive-level explanation of complex existing and proposed technical solutions to client-base.Project Management of complex build-outs and sales-to-delivery processes.Technical laison for Product Marketing and Business Development teams.Responded to all relevant RFP, RFQ, and RFI’s.Maintained consistant positive technical and business relationships with client-base.Responsible for creative responses and solutions to complex RFP’s, RFI’s, and RFQ’s.

Responsible for overseeing the successful execution of large enterprise hosting engagements.Coordinated preparation and delivery of consulting and professional services engagements.Resolved all project execution issues.Created technical and project management teams to execute successful site management.Lead Systems Engineering teams.Acted as liaison between sales, customer service, and professional services in providing a high level of satisfaction in implementation and support of client web sites.Designed complex network infrastructures for clients.Created and met objectives of SLA's (service level agreements).Installed, supported, and tuned various operating systems on client machines.Customized client configurations and kept them up to date with industry specifications.Assisted in the development and implementation of client management procedures (i.e. change management, notification, etc.)

Disaster recovery & storage.