Self-funded creative and technology venture, that aims to explore and redefine new storytelling experiences for young children and their families. We developed a proprietary content platform for creating real-time responsive animation and sound. We prototyped several innovative products by combining creative technology solutions with traditional storytelling formats and techniques. Our first product launch, which attracted interest from cultural and educational key players, was a gesture-based digital puppet theater play, performed by professional actors, with a mobile phone used as a controller.We’ve established strategic collaborations with the Ministry of Education, Tel-aviv municipality culture division and the Mediatheque theater.

A creative digital agency that provided pioneering digital content marketing solutions for large organisations and companies, helping them establish lasting relations with their existing and prospective customers.Joining Feelternet at its inception, I played a key role in developing the company's groundbreaking digital content marketing strategies, and in planning tailor-made digital solutions (websites, blogs, magazines, online tools).I was responsible for managing our teams through full execution of all projects and products’ aspects: Content production, web design (UX/UI), web and mobile development and marketing: email marketing, social media campaigns, SEM and printed products. Notable Clients: KKL-JNF, Regba, Cellcom, Nirlat, Ceaserstone, Meuhedet health services, Israel electric corporation.

A venture focused on creating a social payment platform, in partnership with Leumi Card - one of Israel's leading credit card companies.Our first product was a social gifting app that enabled users to collaboratively gift their friends with prepaid goods and services, redeemable at local businesses and brands. I was responsible for managing and coordinating our teams to deliver the product and initiate ideas for new products and features.

Being part of the team in the growing digital division of the largest direct marketing company in Israel, my role consisted of managing all aspects of digital marketing services, working closely with our interactive team of web designers, copywriters and web developers to provide variety of digital solutions: email marketing, SEM, interactive ads, minisite development, media planning and campaign management.