Communication is exchange of information between two or more people and its effectiveness is measured by the ease with which the target audience is able to understand the information / message. My job as a communication service provider is to make existing content, communication ready by simplifying English and configuring it for customers. I have formulated a three parameter communication strategy to help build trust with customers and stakeholders alike. The value I provide is highest to the manufacturing and technology businesses serving B2B sector. In my experience I have observed one common trait across engineers from various fields, which is their difficulty in connecting to the common (layman) man. My expertise is in helping such businesses become effective in their communication. A mechanical engineer with over 26 years of sales, business development, marketing, delivery and communication experience. Have had the experience of building teams for these functions and thanks to my earlier employer, have setup a team to provide solutions on AR/VR, animations and Data Visualisation. Having travelled extensively across global locations during my job career, I have made sure to observe how people communicate across countries, cultures, traditions and obviously languages. Reach out to me for a consultation or scoping session.