Please complete the CAPTCHA to continue
@revworldwide.com
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Talya Heller G. 💡 is listed as Competitive Positioning | Stop using competitive intel just for battlecards | Founder at downtoat.co at Down to a T, based in Austin, Texas, United States. AeroLeads shows a work email signal at revworldwide.com and a matched LinkedIn profile for Talya Heller G. 💡.
Talya Heller G. 💡 previously worked as Competitive Positioning Consultant and Founder at Down To A T and CI Confidential Co Host at Product Marketing Alliance. Talya Heller G. 💡 holds Master Of Business Administration (Mba), Strategy And Innovation from Texas Mccombs School Of Business.
This section adds company-level context without repeating Talya Heller G. 💡's masked contact details.
AeroLeads found 1 current-domain work email signal for Talya Heller G. 💡. Compare company email patterns before reaching out.
TL;DR: I help early and growth stage saas b2b companies figure out who they're actually competing with and how to win with competitive research-backed positioning. ---Over the last 14 years, I helped bring products to market in startups and Fortune 100 companies in a variety of roles. Some of those were $160M multidisciplinary products, some were DTC apps, most of them were SaaS B2B.Then in 2023 I saw talented folks being laid off to compensate for lack of exec strategy, and clever folks leaving toxic work environments even without a new gig on the horizon. You can say that I lost faith in the corporate system.So, I decided to take a little break from it and reevaluate.I believed I had experience worth sharing. I also knew there was a lot more to learn--and I wanted to learn from the best. So I started building my circle on LinkedIn that summer. And I created meaningful connections almost immediately. In just a couple of months I was meeting some of my personal heroes and expanded my network more than I have in the previous two years.And that was when I decided to stop interviewing for jobs I didn’t really want and doubled down on myself. Since that day I’ve been doing the work I love while being very intentional about the folks I work with.After a few months patterns began to emerge: - Competitive intel, one of the most strategic elements in marketing (remember Porter’s 5 forces?), is used mostly to create the most tactical assets (that are rarely being used anyway)- Most companies anchor their positioning on themselves, instead of articulating to their customers how they're differentI’m on a mission to change these two things.-----Before I was in product marketing:I went from a PMO to a Product leader at an enterprise company within 3 years. I discovered Product Marketing during my MBA and since then have worked in pre-IPO growth stage startups as a founding PMM and a director of product marketing.
Listed skills include Project Management, Ms Project, Product Management, Operations Management, and 38 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
I help marketers and startup CEOs to figure out the competitive landscape they operate in and how to position themselves against it in their messaging and sales materials.
San Francisco, California, Us
Product marketers and competitive intel practitioners: YT shorts + survey drop every other Friday on PMA and CIA communities. 📺 Subscribe here: https://www.youtube.com/@CI_Alliance
Austin, Tx, Us
Building the Product Marketing function I created a repeatable cross-functional process for product launches, established a competitive program to keep our Sales, Product, and Leadership informed, honed in on our ICP based on market and internal data, and owned the messaging in enterprise sales assets such as decks and cadences, content strategy, thought leadership and market perception. I co-led Bloomfire’s Analyst Relation with our CMO and secured Bloomfire’s participation in Forrester Wave and Gartner Market Guides, and numerous research publications mentions.I created content that with the buyer or customer in mind for every step in their journey: from thought leadership, buying guides, data-backed ROI proof points, product website section, product videos, internal selling materials for champions, sales decks, sales sheets, customer community updates, post-implementation videos, and in app guides.Impact:- Increasing enterprise win rates - Increasing ACV by 60%- Increased sales assets adoption - Created and ran highly-engaging customer events (70% participation rates)- Increased MQL/SQL conversion through targeting and messaging
Austin, Tx, Us
As a director of product and product marketing at a fast growing B2C startup, I translate my interactions with customers and the interests of our partners into our roadmap, and then to actual product development. I use data to find the underlying stories and advocate intelligently to continuously improve the experience we offer to all of those.Key product areas: enrollment, referral program, LCM messages, chatbot experience. I manage international teams (mobile dev, website, design) and work closely with our backend dev team, IT ops, account management, risk and regulation. Product Roadmap | Customer Engagement | Communications | Email Marketing | Motivation
Austin, Texas, Us
I spent my second year at McCombs FT MBA program working at Spredfast’s Product Marketing team. I researched the need and potential usage of a new product. My findings shaped the product scope (and were very different from the Product team’s hypothesis); indicated a clear ICP for that product; and used as valuable intel for the sales team in their outreach and during the sales cycle when tailoring solutions. I also explored different pricing options and created the core messaging that was later used in blogs, FAQs, and other sales assets.Go to Market | Product Strategy | Customers Cohorts Definition | Pricing and Packaging | Messaging | Data Analysis | Market Research
Austin, Texas, Us
• Recommended go-to-market strategy and defined MVP for strategic sales attribution product, based on competitive analysis, market research, and customers and account advocates feedback• Defined new product concept and modeled pricing strategies based on customers feedback; recruited full team of developers to achieve product feasibility during company-wide hackathon
• Designed analysis layout for data collection, and identified main attributes • Extracted key components of weighting and constructed a weighting mechanism, accounting for multiple dimensions• Compiled team's findings and analyzed results, identified competitors' trends, all leading to strategy formation
Palo Alto, Ca, Us
• Supervised software and electrical engineering development activities in multidisciplinary $250M program; allocated tasks to 120 engineers and defined project priorities to meet program’s scope and timeline • Identified product issues and created strategic resolution plan in conjunction with 5 cross functional stakeholders by prioritizing resources and developing diagnostics and troubleshooting features; improved flagship product operating performance from 30% to 60%, outperforming legacy product• Influenced and aligned business goals and product roadmap with developers, team leaders, QA & section managers, program managers, and production line in a highly complex interdependent product • Collaborated with program manager, product manager, system engineers, and operations lead on alignment process; executed plans and presented weekly to VP R&D while continually analyzing risk and performance
Palo Alto, Ca, Us
• Analyzed planning, actual expenses, and headcount data from R&D and Finance for programs up to $160M; provided executive team with crucial information about program’s progress and next steps • Coordinated with Finance, Marketing, and Operations departments to successfully create organization alignment with programs targets and schedules• Oversaw programs’ annual budget planning of quarterly and daily control (up to $1.5M per quarter) and assessed team’s proper allocation; updated Finance teams and VP R&D on regular and ad hoc basis • Selected from department of 20 to create and initiate reliable reporting method inside R&D department due to deep understanding of work processes and wide perspective; enabled management to identify optimization opportunities
Il
• Promoted manufacturing processes in R&D to achieve timeline targets• Collaborated with R&D teams, interacting with project managers, production teams, procurement and engineering to overcome communication gaps and reduce organizational waste
Il
• Performed hardware testing for company’s products and verification support for FPGA team• Initiated comprehensive test documents and detailed assembly instructions for company’s products
Us
• Solely managed subcontractors’ activities and planned material; interacted with suppliers • Initiated and managed Bill of Material for company’s products
• 1 of 19 women chosen out of thousands of applicants for highly selective position of Intelligence technician • Led classified processes and projects inside and outside the team to support development• Only technician out of 19 chosen to assume engineering responsibilities
Quick answers generated from the profile data available on this page.
Talya Heller G. 💡 works for Down to a T.
Talya Heller G. 💡 is listed as Competitive Positioning | Stop using competitive intel just for battlecards | Founder at downtoat.co at Down to a T.
AeroLeads has found 1 work email signal at @revworldwide.com for Talya Heller G. 💡 at Down to a T.
Talya Heller G. 💡 is based in Austin, Texas, United States while working with Down to a T.
Talya Heller G. 💡 has worked for Down To A T, Product Marketing Alliance, Pavilion, Bloomfire, and Rêv Worldwide.
You can use AeroLeads to view verified contact signals for Talya Heller G. 💡 at Down to a T, including work email, phone, and LinkedIn data when available.
Talya Heller G. 💡 holds Master Of Business Administration (Mba), Strategy And Innovation from Texas Mccombs School Of Business.
Talya Heller G. 💡 is listed with skills including Project Management, Ms Project, Product Management, Operations Management, Cross Functional Team Leadership, Program Management, Integration, and Business Analysis.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contacts