A. PLANNING & EXECUTION (60%):1. Plan and monitor digital marketing communication and promotions to promote E-commerce (EC) platforms (Lazada, Shopee)2. Develop mid- and long-term digital plans across channels (Google, Facebook, TikTok, Youtube...) to acquire business goals (customer acquisition, lead generation, branding,...)3. Use Data & Analytics tools (Google analytics, Appflyers, PowerBI) for data driven marketing4. Responsible for delivery on KPIs & marketing spend targets.5. Setup tracking system to ensure campaign delivery on targetB. PEOPLE MANAGEMENT (40%):1. Guide team members in developing knowledge and making sophisticated career goals.2. Oversee workload of team members and ensure their performance.C. KEY ACHIEVEMENT:1. Attained the top ranking position on Google search results for the most frequently searched terms in the dairy/banking finance industry2. Secured almost 150% of monthly registrations through a continuous customer acquisition campaign in the banking sector (open bank account - both personal & business, eKYC, credit card)3. Climbed to the top 4 positions on the leaderboard for the best-selling shops in both Lazada and Shopee, maintaining a high ranking for year-end mega sale seasons.

Implementing and Optimizing digital media campaigns (70%):1. Lead execution team to launch and optimize digital marketing campaigns across platforms and channels (Google Search, Display, Facebook, Shopping,...)2. Proactively implement optimization tactics to ensure campaign performance and align with business objective.3. Collect, interpret data from multiple sources (campaigns, businesses,...), analyse results to provide insightful reports and support planning state. Supervising and managing team members (20%):1. Responsible for team members day to day works2. Provide knowledge and metrics expertise to team membersKey industries: Real estate, Dairy, Automobile, Jewelry, Banking, Insurance, Airlines, ...Key Achievement: - Effectively constructed and managed 200+ Media awareness and Performance campaigns from the ground up . - Generated a 15% increase in qualify-conversion rate for a Lead acquisition campaign (Real estate).

Main task: Participate in conception et manage Email marketing campaigns:- Manage email/newsletter campaigns with Selligent, Cheetahmail, Splio...- Segment and analyze data based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).- Measure results and optimize the lead nurturing workflows- Create and optimize Adwords campaignReferences: Le Point, La Tribune, Pandacraft, Libération, Grazia, Universalis, ect.

Main task: Building the new company website:- Create daily website articles- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic.