Tamara Meyer Email & Phone Number

Los Angeles, Ca, Us

Lead team in delivering high-impact insights, media recommendations, measurement strategies, and data solutions for Hyundai.

The boldest, best tasting hard seltzer ever. Available in select SoCal Total Wine stores and online at www.drinkbravago.comFounder who scaled and launched beverage startup brand with seed round investment. Reach out to me if you’re interested in more info.

New York, Ny, Us

Santa Monica, Ca, Us

Us

Led team of 4 analysts in presenting actionable insights and analyses through storytelling and visualizations to executive leadership and key stakeholders across multiple lines of business including insurance, travel, membership, financial services, and automotive. Cross-functional collaboration with multiple departments including marketing, product, operations, paid media. • Collaborated with internal teams including product, digital media, and marketing to integrate data sources & drive strategies to improve customer engagement and conversion. • Provided insights and recommendations on website & mobile app testing (A/B, multivariate, personalization) to optimize user flow and decrease drop off rate.• Hired and coached direct reports to help develop and guide career growth and performance.• Oversaw development of dashboards, KPI reports, and tagging requirements.

Atlanta, Ga, Us

Led client-facing team of analysts in delivering consultative, data-driven insights to identify strategic opportunities, drive product decisions, and optimize performance. Subject matter expert & consultative partner for luxury auto brands, internal sales team, and digital agencies. Coached, mentored, and developed direct reports and team members. • Proactively provided insight into the consumer path to purchase by analyzing online shopping behavior of 19M+ monthly visitors on KBB.com and autotrader.com. • Spearheaded innovative consumer insights research studies and presented recommendations to clients and executive leadership, resulting in lifts in brand health metrics & increased digital media revenue. • Led high priority initiatives to optimize digital marketing & ad effectiveness, brand perception, new product development, audience targeting, retention and conquest strategies for 10+ automotive brands generating over $60M in annual revenue.• Partnered across business units to foster collaborative relationships in integrating consumer insights and analytics into digital strategies that align with sales, product, and client objectives, resulting in 537% YOY increase in incremental revenue from OEM clients. • Uncovered new business opportunities by developing unique perspectives on consumer shopping patterns and trends, identifying shifting consumer dynamics, and recommending optimal solutions to clients, resulting in over $8M increase in digital media revenue from clients.• Led cross-functional teams in delivering projects for clients by defining actionable plans and providing in-depth analysis and insights into online shopping trends, consumer behavior & perceptions, and campaign performance.• Promoted from Sr. Analyst with increased responsibility to lead team supporting both KBB and Autotrader brands in multiple locations (local and remote).

Atlanta, Ga, Us

Clients: General Motors, Jaguar Land Rover, Volvo, Audi, Genesis, Infiniti, Volkswagen, Lincoln, Lexus.

• Contributed to launch of a start-up e-commerce business by conducting comprehensive market research of target audience, market trends, and competitive analysis.• Increased site traffic 44% and social media following 220% by developing and implementing data-driven digital marketing strategies.• Boosted brand engagement and awareness by drafting compelling content for website, social media, and online campaigns. • Educated clients on best practices for utilizing digital marketing strategies, research, and analytics. • Led strategy to develop brand identities, create engaging site content, and build online presence.