Building Trailer Park Group’s APAC business.

Brand, content, technology and product.

Heading a team of passionate creative professionals responsible for setting up the creative vision, design language , communication strategies of Amazon Prime Video India.Lead campaign communication strategy and creative vision for Amazon Originals in India.

Project Head- Marvel Films India1. Brand marketing of all Marvel Branded films for India2. Increasing brand footprint and building the brand value of Marvel in India3. Building fan affinity and strong community of ardent marvel fan base 4. Strong marketing plan to promote Marvel films resulting in great box office numbers.5. Localisation efforts to build strong dub market content6. Digital campaign and marketing of Marvel content in India7. Building alliances with key exhibitors like PVR, INOX, digital partners like Facebook, youtube, Uber, Book my show, 8. Cross line of business synergies with consumer merchandise, theatrical distribution , Media Syndication, Media networks team to promote Marvel brand and the various films under Marvel Cinematic Universe.9. Lead a team of dedicated individuals and a team of design/promo agencies.10. Enforce and meet deadlines while being a brand custodian of exceptional qualityProject and Content Head – Disney/UTV branded films 1. Cross-functional and collaborative working to source, direct, and create clutter breaking imagery and motion assets to enhance content experience2. Key responsibility of strategizing, creating, promoting and tracking studio assets and leading up to the the buzz/appeal of the film and hence strategise campaign thoughts. Present kitty of projects include Jagga Jasoos, Mohenjo Daro, Dangal2. Collaborate with directors, graphic designers, motion designers, art directors and agencies to create clutter breaking content3. Drawing up strong offline, online, tv, print media campaign plans for film promotions.4. Building alliances with key exhibitors like PVR, INOX, digital partners like Facebook, youtube, Uber, Book my showCreative and Communication Head- India’s first Broadway Musical Beauty and the Beast1. Strategising of campaign thought, look and designing the entire communication strategy for the Disney’s Live musical Beauty and the Beast.

1. Project Management- Project head of some of the biggest and big budget films. Strategic decision making , aligning the key creative assets with the overall campaign thought, designing the promotional plan and budgeting the entire marketing campaign across medium on a pan india basis. I have been the creative evangelist on the campaign of Disney's Beauty and the Beast, India's first broadway musical.2. Strategically conceptualising the creative route of the marketing campaign through theatrical trailers and key art.3. Digital campaign for films through content creation, associations, media buying, PR. Responsible for content management across all social media platforms with initiation and scale up. Key responsibility of creating, promoting and tracking key studio assets and find the buzz/appeal of the film and hence strategise campaign thoughts.4. Building relationship with key creative talent from creative agencies/artists, directors, writers, music directors to actors and performers.5. Upholding the Disney/UTV brand appeal across all communication channels.I have been the recipient of Disney's Shooting star award given to some of the best performers of the company.Projects worked on:1. The Lunch Box2. Barfi3. Chennai Express4. KaiPoche5. ABCD and ABCD26. Paan Singh Tomar7. Khoobsurat8. Rowdy Rathore9. ShahidAll of Disney's Hollywood Slate( Marvel movies/Starwars) and India's first broadway musical Disney's Beauty and the Beast

- A part of corporate Marketing team 1.Red FM National Launch - 2.Part of core team deciding on campaign strategy and ideation 3.Agency handling and interaction for all consumer, trade and merchandise creatives. 4.Part of the team deciding on media selection at prime location across 10 tier-1 cities 5.Creating standardized reporting formats to be used across all 41 stations 6. Trade marketingVendor management for all launch merchandises

1. Strategic partnerships and barter deals2.360 marketing and brand promotions:3. Some campaings ideated and executed: Nitin ko Baata Milke Baaja(bi-monthly activation)- Dilli Ke chamakte Sitare( 1month on-air and off-air activation) Red Mike( Month long brand activation) Bajaate Raho Awards4.Corporate Social Responsibility: 5.Liasoned with our sales team to get rope in a major real estate client to provide home for the children in Aman Biradari- a NGO . A major PR-able activity with Rahul Bose and Nafisa Ali present in inauguration

SAP consultant