Founding Ux Designer
Current- Developed the first comprehensive design system by leveraging existing marketing assets and establishing foundational tokens and components, which improved the scalability and consistency of design outputs and streamlined development.- Crafted key user pages, including Pet Profile, Wishlist, and Cart to Checkout flow, enhancing user experience while aligning with the refreshed site branding and initiating several redesign efforts. - Redesigned the entire website in Figma in alignment with new branding during an 8-month long replatforming collaboration (from Oracle to Commerce Tools) with Deloitte, resulting in a seamless handoff of a modernized, brand aligned, online user experience.- Awarded Employee of the Month within 4 months for significant impact on UX design and fostering enhanced interdepartmental teamwork.- Established UX best practices and standards by collaborating with developers, mentoring content designers, and drafting a design systems manual which improved cross-functional alignment and the quality of deliverables.- Initiated closer collaboration with the dev team by introducing design open-hours and leading Figma/Dev Mode intro sessions, which empowered developers to fully utilize platform capabilities, ultimately saving time and reducing resource expenditure.- Mentored the marketing design team on UX principles and practices, enhancing their approach to design for online experience and integrating UX thinking into marketing initiatives.- Served as the key liaison (nicknamed “the glue”) between Marketing and eComm teams, bridging communication gaps and ensuring cohesive project execution.- Established strong collaboration and workflows between UX, Marketing, and the Content Deployment team, which improved project efficiency and enhanced interdepartmental communication. - Revamped the purchase flow emails to enhance user experience and increase engagement rates, leading to improved customer retention.