Tamara B Fraser Email & Phone Number

United States

Kingston, New York, Us

London, Gb

Dubai, Dubai Media City, Ae

I educated and led brands to enhance their performance through digital transformation by analyzing their needs and evaluating gaps in services as well as providing them with the tools to help them enhance through the digital landscape. I was responsible for client development across auto, telco, FMCG and retail sectors. I develop and strengthen new and current ad tech partnership relationships in order to foster growth and brand positioning for clients.

Chicago, Il, Us

Manage a team of 4 across all areas of programmatic including Display, Video, Social, Mobile and AudioLiase with multiple publishers across the Australia marketClient portfolio include Apple, Sony Pictures, Audible, Beiersdorf, Weight Watchers, Virgin Money, Qantas, Intel, and othersFacilitate Programmatic strategies across the Agency GroupEducate both clients & agency teams on Programmatic/RTBFully embedded team within M2M AgencyFull scope of work across both Branding and Performance focused Accounts

Client - MetLifeManaged Display & Social campaigns creating strategies around client's 1st party dataManaged day day communication with client & vendors

Execute campaign set up and traffickingTrained and work on multiple DSPs that specialize in display, mobile and video such as Appnexus, TubeMogul, Turn, DBM, Run DSP, MediaMath, Lyfe Mobile, etcSet up and run campaigns geared towards Private MarketPlace deals, Prospecting, Remarketing, Contextual targeting, etcDevelop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize and improve ROIAssist the client services team in understanding and conveying technical aspects of campaign delivery, performance and monitoring Help to advise and consult with internal department regarding advertising inventory, availability forecasting, campaign performance and sell-thru reportingAssist in preparing audience and wrap up documents along with the Analytics teamConstruct proposals and goals for SEM advertising revenue growthOwn and manage multiple Paid Search & Youtube campaigns across Google and Bing, using AcquisioDevelop a robust test-and-learn plan to improve spend efficiency.Summarize the performance of managed digital advertising campaigns program on a weekly basis

Boston, Massachusetts, Us

Help manage an 8 figure budget with millions of keywords across multiple international domains and languages to achieve bookings, orders, ROI, and channel growth goals Assist in the day to day management of client relationships and ongoing communicationsTranslate campaign/client goals into actionable SEM strategic tactics.Create in-depth campaign reporting and analysis, while providing campaign refinement and optimization recommendationsDevelop campaign copy/creative – text-based titles and descriptions.Monitor emerging industry trends and communicate both internally and externally.

Conduct extensive research of possible competitors to the start-up companyManage college student ambassador programResearch and aid in the development of possible marketing and media strategies for the companyAttend meetings and events relating to fashion, business development, marketing and bloggingBlog and tweet on various subjects related to fashion and trend settingAssist in the creative establishment of future gaming applications for Facebook and iPhone

Aided in the research and findings of inspiration for the designer’s new wedding collectionAssisted the Designer in daily duties; running errands to garment factory and customers, UPS orders, steaming dresses, and design tasksShowroom management and administration; making sure the showroom is clean and orderlyMaintained social networking presence

New York, Ny, Us

Facilitated the trafficking of apparel samples for editorial, broadcast and celebrity request through the use of Fashion GPSAssisted in the preparation of New York Fashion Week shows and related events, Humane Society Event, Market Week and other PR related eventsHelped to maintain and organize the showroom closet; scanned and created press clippings

New York, Ny, Us

Analyzed creative performance in conjunction with Advertiser’s expectations through conversions and click ratesDeveloped weekly reports tailored to spot creative trends and developed trend reports for meetingsIdentified emerging technology and ideas to incorporate into future creative developmentAided in the creation and implementation of online creatives and blog ideasOrganized, proofed, and uploaded input daily of new creatives into computer database/folders by checking file size, disclaimers, typos and Yahoo network safe

New York, Ny, Us

Performed client/company researchGathered information for reporting/data compilationAssisted with administrative duties and daily functions of the sales, publisher and marketing departments

Assisted in Merchandise and Text Department.Reconciled detailed faculty orders with incoming inventory for the beginning of each semester.-Performed bi-annual inventory of textbooks and merchandise. -Communicated with publishing companies to place textbook orders.-Facilitated all transactions at point-of-sale in addition to overseeing textbook buybacks and returns.-Processed online orders for approximately 5,000 students at the start of each semester.

Mba, Entrepreneurship And Fashion Management

Bba; Zarb School, Business; Marketing And International Business

Education record

Bachelor Of Business Administration - Bba, Marketing