SAI360 is a global leading risk management software provider of SAAS solutions in Environment, Health, Safety and Sustainability (EHS&S) and Governance, Risk and Compliance (GRC). I joined the Global Marketing Team working closely with Sales, Customer and Product teams managing demand generation and marketing programs for key product lines in APAC including EHS&S and GRC.In this role I was responsible for the following:• Managed marketing program for the Asia Pacific region for Environment Health Safety and Sustainability (EHS&S) and Governance Risk and Compliance (GRC) software solutions• Exceeded KPIs through strategic multi-channel marketing programs across Australia and New Zealand• Fostered relationships with organisations for demand generation to enter the New Zealand market• Executed and facilitated webinars that averaged 150 registrants, as well as writing copy, preparing landing pages and registration management, organising speakers and moderating live webinars • Identified key gaps in the market and opportunities to promote specific EHS&S and GRC software modules such as targeting non-government businesses and organisations with SAI360’s vendor management module• Strategically leveraged content including whitepapers, webinars and articles to drive lead generation and sales pipelines in the APAC region through multi-channel campaigns• Wrote compelling SEO optimised content for articles, landing pages, webinars and linkedin posts• Worked with key stakeholders across multiple time zones• Built relationships with industry associations to expand reach and brand awareness by developing targeted EDMs, social campaigns and webinars • Generated reporting and benchmarking systems for campaigns across multiple product lines, regions and marketing channels using Salesforce• Worked with key stakeholders in product marketing and sales to align global and regional marketing programs• Ran surveys to obtain market research, industry trends and insights

Remunerator is among the largest privately-owned Salary Packaging and Novated Leasing providers in Australia. With its head office based in Melbourne, Remunerator has been servicing clients for more than 30 years.In my role as Marketing and Communications Manager I work with three key teams including Sales, Operations and Business Development. I manage and provide:• Marketing and promotional strategies for existing and prospective clients• Lead generation through email campaigns• Development of internal digital processes and customer communications• Content marketing strategies and support to new business development team• Review all CRM leads and reports to align the Marketing strategies to the business strategy• Manage the tender process, documentation, bid writing and design My responsibilities and achievements included:• Campaign management across sales, new business and operations for both salary packaging and novated leasing at Remunerator • Creation, execution and management of EDM program• Rebranded and designed communications, marketing, promotional material and templates• Delegating tasks, monitoring progress and providing feedback and development for marketing assistant• Identified communication points during supplier transitions and produced accordingly• Assisted with implementation, setting requirements, testing and training of SalesforceManaging reporting through Salesforce for new business and prospects• Developing marketing strategies and planning documents for existing clients• Identifying target markets and segmentation via data analysis and analytics • Brand management, graphic design and communication design• Increasing lead generation via email marketing • Managing presence at conferences as a key sponsor for partner organisations and clients• Managing and preparing successful tender submissions• Planning and copywriting for social media, news articles, email communications and promotions

• Working directly with Managing Director and internal department management and external providers on marketing campaigns and initiatives• Designing and preparing all print and digital marketing and communications material for all clients and prospects• Track and monitor marketing campaigns and lead conversion rates via Google Analytics, social media analytics and campaign monitor• Identifying target markets and segmentation• New business development support• Graphic design, document and presentation design and preparation• Email marketing• Preparing material for expos and conferences• Bid writing and tender preparation• CMS and website management• Reporting and analytics• SEO/SEM• Managing promotional and mass service updates• Content preparation

The Fair Go For Pensioners Coalition (FGFP) is a not-for-profit group focusing on human rights issues including pensioners' rights, youth, homelessness and unemployment. FGFP began as a subcommittee, I worked with the organisation's Board to develop a brand, identity and brand management plan.Through my work with FGFP I achieved the following:• Worked with the FGFP Board to develop and implement plan to transition from a subcommittee to an independent incorporated organisation• Brand identity development through consultation and design processes with the FGFP Board and top table• Facilitated presentations and education sessions to the FGFP Victorian Steering Committee on brand management and handover of the new brand identity• Conducted individual and group training for steering committee members on social media marketing, website and brand management• Designed and developed brand elements and graphics including logo, website, annual report and document templates, promotional material, flyers, range of print and digital material• Advised on management of campaigns and distribution of marketing material• Developed handbook on digital marketing and brand management for maintaining social media, website and brand guidelines

Theo's Discount Craft is an independent retail store specialising in arts and crafts, haberdashery and jewellery making. I worked closely with the business owner, Theo and the store managers to increase sales, website traffic and social media engagement as well as tailor communications to target specific customer groups.I was initially responsible for sales, maintaining customer service levels, merchandising and preparing products for sale. As I developed an interest in the design industry paired with marketing, my role expanded to the following responsibilities:• Brand management and development• Campaign Monitor email marketing• Designing promotional collateral including flyers, calendars, business cards• Website redesign• Graphics creation with Adobe Illustrator and Photoshop• Facebook promotion and advertisingI monitored the business' digital progress through a combined use of:• Google Analytics• Google Adwords• SEO• Facebook insights• Campaign Monitor analytics

Multicultraul Arts Victoria (MAV) runs a wide range of arts and music programs including exhibitions, mentor programs, music events, artist collaborations and major multicultural public festivals to raise awareness about culture and social issues.Through my internship I achieved the following:• Arranged and managed media engagement including interviews between artists and journalists to promote events and raise awareness of social issues• Worked with major print newspapers and magazines; specialised niche online and print publications; ethnic publications and online media; industry specific media and radio• Worked with publications including The Age, Herald Sun, Star Weekly, Beat Magazine, PBS radio, 3ZZZ ethnic radio, Triple R and Epoch Times• Managed social media including Facebook, Twitter and Instagram through Tweetdeck and Latergramme increasing followers across all platforms from 100s to 1000s• Liaised with a diverse range of people and groups from artists and external stakeholders to internal staff and board members• Organised translators for non-English speaking artists• Prepared marketing content such as copy writing and graphic designs for radio, print and online media• Attended launches and events across metro Victoria, western and northern suburbs