Tamara Bowens Email & Phone Number

New York, Ny, Us

Reporting to the CEO, responsibilities include management of overall company operations including P&L management of the real estate portfolio & development pipeline (from ideation to execution) and oversight of the marketing, sales, human resources, external affairs, and investor relations teams.

Stamford , Ct, Us

Serve as the general manager of a 2800+ employee organization with responsibility for leading the sales, operations, finance, human resources and real estate management functions. Direct oversight of revenue attainment, expense management and operational KPIs for six inside sales centers. Responsible for managing the profit & loss for the West Residential Sales and the National Digital Sales business units.

Stamford, Ct, Us

Served as the general manager of a 1200+ employee organization with responsibility for leading the sales, operations, finance, human resources and real estate management functions. Responsibilities included revenue attainment, operational KPIs, and expense management of five inbound sales and retention centers. Managed the profit & loss of the Small/Medium Business Sales & Retention and National Digital Sales business units with monthly business reviews with the CEO, COO and CFO.

Stamford, Ct, Us

Promoted to reengineer and lead the Sales Enablement organization in addition to Field Marketing. Responsible for standardizing the Spectrum Enterprise seller onboarding experience, designing the sales process, evaluating & selecting sales tools, and aligning sales incentives to abridge the Enterprise sales cycle and accelerate revenue growth. Managed the sales communications and learning & development lifecycle supporting 1200+ B2B professional sellers.

Stamford, Ct, Us

Appointed to restructure, recruit and lead the field marketing organization post-merger for Spectrum Enterprise (Charter Communications, Time Warner Cable & Bright House Networks), including Navisite United States & United Kingdom. Responsible for the Field Marketing restructuring & integration initiative to improve scalability and to drive revenue growth for a $2.5B+ line of business. Supported 1200+ B2B professional sellers across Spectrum Enterprise and Navisite through the development and execution of local, national & global product-focused, event-driven marketing campaigns. Negotiated all client entertainment assets, sponsorships, tradeshows and sales recognition events. Negotiated client entertainment assets include the NBA, NFL, MLB, NHL, PGA, USTA (US Open), BNP Paribas, NCAA and celebrity chefs. Managed the Office of the President with responsibility for employee communications and strategic project management.

Stamford, Ct, Us

Architected, recruited and developed the inaugural customer lifecycle marketing & experience team. Responsible for the design and activation of strategic marketing campaigns and promotional offers designed to accelerate the sales cycle to grow & retain revenue for the Small Business segment, representing $1.5+ Billion in annual revenue. Accountable for the ideation, management and execution of customer experience initiatives throughout the customer journey including onboarding, early life, customer engagement/education, loyalty, referral and customer communications. Managed all creative agency relationships, creative strategy and brand messaging. Supported the telesales, retention and customer care channels to retain customers through the management of the customer segmentation strategy, propensity models, offer prioritization, competitive analysis, and incentive planning.

Brookfield, Wisc., Us

Reporting to the Chief Marketing Officer, developed and executed product marketing strategies for the Advanced Solutions & Innovation Mobile division including new and emerging technologies. Developed and executed B2B and B2C integrated marketing plans for new and emerging mobile products including Google Wallet, Trusted Service Manager (TSM), Mobile Banking, Contactless Form Factors, and SMS Alerts & Preferences. Marketing programs included acquisition, product penetration and retention initiatives via direct sales, direct mail, e-mail, and social media. Collaborated with the product management team to translate new innovation ideas into commercialized and marketable products across all customer segments including financial institutions, merchants and consumers. Developed the value proposition, messaging, and branding strategies for each product’s associated sales & marketing collateral including sales presentations, brochures, sales sheets, training guides, internal/external communications, and trade shows.

Reporting to the Chief Executive Officer, developed and managed the strategic marketing and branding initiatives for a commercial, residential and mixed-use real estate development & services firm. Developed and executed the branding transition strategy for The Harold A. Dawson Company to the newly minted Dawson Company brand from ideation to launch including creative design, website development, marketing communications and public relations management. Managed all lobbying activities and cultivated strategic relationships with city & state government officials including governors, mayors, city council members and other key stakeholders within our development municipalities. Developed and managed the philanthropic giving and funding strategy for The Dawson Family Foundation. Giving strategies included: Women & Children’s Initiatives, the Arts and Health & Education within our development municipalities.

Reporting to the Managing Partner, managed the marketing operations team for a full service commercial and residential real estate transactions company including closings, title work and contract services. Launched the ESQ. Signature brand, customer acquisition & retention programs, strategic product plans and new business development initiatives. Developed and executed all customer relationship management initiatives including database management, direct marketing, event planning, customer education and collateral development.

Winston-Salem, Nc, Us

Vice President- Brand Development & MarketingReporting to the Chief Marketing Officer, developed, launched and managed the GMACI brand strategy including conceptualization and implementation of consumer centric marketing plans across all channels, strategic accounts and internal departments. Managed the customer lifecycle and trigger-based customer communication strategy including direct marketing (45 million direct mail pieces/year) and non-direct marketing (TV, print, radio and retail) channels. Vice President- Office of the CEOReporting to the CEO, served as an internal consultant on key strategic business initiatives including the launch of a new premium insurance products, repositioning the strategic direction of the GMAC Insurance brand including internal branding (employee communications, customer service, human resources policies/procedures and the claims process) & external branding (advertising, public relations, events and direct mail), and touch point mapping of the customer experience (credit policies, underwriting procedures, customer education and internal pricing policies).

Dallas, Tx, Us

Developed, executed and managed all customer base marketing and communication programs for Cingular’s 23 million wireless customers. Marketing and communication responsibilities included corporate branding initiatives, customer relationship management strategies via direct mail and e-mail, retention/loyalty program development, telesales retention programs, and regional/national Public Utility Commission initiatives. Architected and recruited the inaugural customer base marketing & retention team.

Dallas, Tx, Us

Reporting to the VP- Product Management & Marketing, developed the marketing & profitability plans for the handsets and accessories line of business. Managed a $973M and $136M profit and loss center for handsets and accessories, respectively. Developed the first national pricing and rebate model resulting in $100M of incremental revenue for the combined handsets and accessories business. Developed and executed pricing, promotions, distribution, and product launch strategies. Designed and launched 23 handsets with responsibility for form factors, colors, technical features and sound design, including the launch of the official Cingular ringtone.

Dallas, Tx, Us

Reporting to the VP- Advertising, managed the Cingular Wireless brand for advertising, promotions and external vendor use. Developed a comprehensive internal/external branding strategy for the use of iconography and design elements. Established and chaired Cingular’s cross-functional brand committee for advertising, promotional, vendor and third party brand approvals. Managed and approved media placement and brand campaigns.

Mba, General Management

Namic Executive Leadership Development

Bba, Marketing