Tamara Browning Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Supervising functions of the communication team in developing and implementing communication frameworks, executing multi-media campaigns for home fire & bush fire safety, corporate branding and content management. Aligning strategies with online, media and internal communications.

Australia

Brisbane, Queensland, Australia

In this role:• Developing clear brand strategy and deliver on strategies and objectives to generate results• Leading and managing direct reports• Excellent written, verbal, and interpersonal communication skills, including copywriting and stakeholder management• Strong organisational and time management skills• Working with external agencies

Brisbane, Australia

In this role I manage the RACQ Assistance products portfolio comprising of Roadside Assistance, Home Assistance & Motoring services (glass, tinting, tyres, batteries etc) alongside managing two coordinators. I also facilitate and execute advocacy motoring TV campaigns such as distracted driver.I am responsible for executing campaigns across ATL and provide consistent, targeted messaging within our BTL channels and owned and earned media.

In this role I contributed to the planning of RACQ Group marketing tasks and campaigns in accordance with the annual marketing plan and budget to ensure the achievement of stated objectives in compliance with company policies.My responsibilities have included:• FY17 Lead Marketing specialist for Transaction Accounts for RACQ Bank. Looking after the production and execution of ATL social, online radio and digital display• FY16 & 17 Lead Marketing specialist for Home and Contents Insurance advertisement including the production and execution in 30” and 15” TVCs, 30” Radio spots, Press, digital display, OOH• FY16 & 17 Lead Marketing specialist for Comprehensive Car Insurance advertisement including the production and execution in 30” and 15” TVCs, 30” Radio spots, Press, digital display, OOH• Implementing results from Neuro Insights research for TV for Home and Car Insurance• FY16 & 17 Lead Marketing specialist for sponsorship activations including the RACQ International Women’s Day Fun Run and the collaboration with Ekka as presenting partner.• Coordinating with external suppliers, (eg agency, printers, graphic designers, photographers etc) ensuring budgets, policies, quality standards and supplier agreements are upheld• Track, measure and report campaign performance against agreed campaign objectives• Ensuring campaigns are insight driven and member centric• Project management, stakeholder management, timeline driven, work with legal and compliance, work with GMs - Maintain effective and valued relationshipsExpertise:• Insurance marketing• Sponsorship and events management

Queensland, Brisbane

I am the Queensland State Lead in 30Below committee which is a sub group of ADMA and the purpose of the committee is to gather young marketers and advertisers across Australia to connect, network and provide them with knowledge and expertise from industry experts.I manage a team of six who collaboratively organise and facilitate quarterly networking events in Brisbane. Working with a committed group of young professionals, our time is volunteered to gain further experience in event management and to network with industry experts.

In this role I focused on customer retention and range marketing to over 25,000 customers. I was accountable for the management and coordination of engaging marketing collateral across all customer segments.Each campaign involved my personal input into the creative content and design, working closely with the graphic designer to develop relevant, targeted and personalised pieces.Areas of expertise:• Multiple campaign management across BTL channels• Highly targeted audience focused marketing• Trigger marketing• Retention and loyalty marketing • Catalogue strategy• Customer behaviour marketing • Creative development• Stakeholder management• Content planning• Audience engagement and awareness marketing

During this role I was responsible for maximizing business opportunities within allocated states/territories to retain and develop business within Signet’s Corporate Customer base.I used existing business relationships to identify new potentially profitable fields within the customer’s industry to exceed quarterly territorial targets.Main activities performed:- Quarterly interstate face-to-face visits - Promote products though understanding market conditions, competition & customer needs - Grow existing and newly identified accounts to exceed quarterly territorial targets - Track and manage orders created in Microsoft Navision.- Conduct surveys to gather customer feedback about the company’s productsTo further excel in my career and to challenge myself, I took the opportunity to work alongside Signet’s marketing team to compile and complete yearly Corporate Marketing objectives. Yearly marketing objectives I completed:- Seasonal newsletters- eDM campaigns- Redesigning the quarterly and annual reports- Corporate Christmas gift organisation- Researching ideas for company merchandise- Site sponsorships and BBQ events

The position involves both the development of customer relationships and active participation in the development of strategies to improve the Customer Contact Centre’s performance. Work requirements include inbound communications with customers in which you leverage the transaction in terms of service, revenue and information; outbound communications in which you proactively strengthen and develop relationships between Signet and its customers.Maintaining data integrity through regular database updates, including contact names/emails/postal address through utilisation of the CRM function.

During my time I attended promotional shows in Brisbane, Melbourne and Sydney to engage and attract our target market.After attending the shows I was responsible for creating marketing campaign proposal in which I conducted market research, competitor analysis and recommended promotional mediums in order for the business to acquire new leads.

Bach Business Management, Marketing And Business Communication

Education record