Tamara Echols Email & Phone Number

Houston, Texas Area

Lead the development and execution of marketing programs and activities for Private Fee-for-Service (PFFS), Preferred Provider Organization (PPO) and Health Maintenance Organization Medicare Advantage health plans that target sales, member retention and market share goals. Manage and support provider relations communications and medical management programs. Synthesize and form integrated communications supporting the Centers for Medicaid and Medicare Services STARS measures. Manage a staff of Marketing Managers and Coordinators.

Houston, Texas Area

Develop and mobilize a robust brand identity, effective differentiation strategies and results oriented communication programs which support strategic business objectives. Persistently follow companies’ quality control system and ensure marketing materials are 100% error-free and meet the Centers for Medicare and Medicaid Services marketing requirements. Strengthen provider relationships with high quality communications, tools and services by addressing providers’ needs and obligations to members..

Houston, Texas Area

-Responsible for leading the development and execution of marketing programs and activities that targets sales, member retention and market share goals-Partook in the Pre-Enrollment kit assessment for the Private Fee-for-Service division, comparing current kit costs to previous costs which resulted in a 66% reduction in cost per kit -Brought business units across divisions together to determine accuracy of benefits and terms of health plans

-Assisted Senior National Marketing Specialist with event marketing and planning for several national tradeshows -Consistent communication with venue coordinator arranging and ensuring event requirements were efficiently met

-Advised and composed multiple sections of business plan -Worked very closely with President ensuring day-to-day business functions and operations were met and in-line with the overall objectives of the company

-Represented the Marketing Division and composed the business plan for a product launch to the Houston market-Wrote customer correspondence for annual rate increase-Developed, implemented and managed local and national campaigns that exceeded sales goals by 50%