Tamara Fox Email & Phone Number

Encinitas, Ca, Us

Palo Alto, Ca, Us

Job overview: Senior manager of corporate tradeshow program and team.Responsible for strategic planning, execution and oversight of VMware's participation in industry and partner events. Oversee 50+ tradeshows annually, with exhibits ranging from 10x20 to 130x140 footprints. Collaborate with alliance, field, technical, and product marketing teams; product management and AR/PR to tie corporate events participation to strategic business initiatives. Create integrated event marketing plans and drive tradeshow planning process. Manage all aspects of events including exhibit content and logistics, marketing, social media, ancillary bookings, executive meetings and thought leadership. Nurture timely lead follow up (using Eloqua). Analyze event effectiveness by providing thorough results and measurement for all activities, including quarterly metrics dashboard to e-staff. Prepare, manage and track annual program budget of $7 million. Research industry events and opportunities to continually develop innovative plans for the program. Train, manage and foster professional development of staff.

Boston, Ma, Us

Job overview: Corporate meeting planner and manager of national educational tradeshow programCoordinate all logistics of exhibit booth presence at nationwide conferences. Manage national conference calendar and support regional conferences. Responsible for detailed management of million dollar budget and tracking ROI. Manage large scale internal events including the annual sales training conference and the senior management team retreat. Key liaison with authors, Explorers, and VIPs for speaking engagements. Facilitate cross-departmental strategy meetings involving senior level staff such as Publishers, Vice Presidents and the CEO. Collaborate with product management and creative services/ design teams on implementation of marketing projects such as exhibit signage, advertisements and email campaigns, ushering project from conceptualization through to actualization. Train sales administration staff on regional conference and event planning. Produce films for annual sales conferences and edit session footage for website posting. Procure marketing items for tradeshow program and event execution.

Job overview: Promoted, developed and directed private and corporate special events. Managed 15-20 staff, tasting room operations and inventory. Responsible for on and offsite events sales, coordination and staffing. Company representative at community meetings and professional mixers. Drafted copy for member newsletter, promotional materials, and recruitment projects. Maintained and created databases and company website.

Master Of Arts, International Environmental Policy

Bachelor Of Arts; Bachelor Of Arts, Environmental Studies; French

Rainforest Management

French