Tamara Hart Email & Phone Number

Waltham, Ma

NEJM GROUP (The New England Journal of Medicine). The goal of NEJM Group is to meet the rapidly growing demand for essential medical information and to disseminate that content in new ways to a broader global health care community. At the heart of NEJM Group is the New England Journal of Medicine (NEJM) www.nejm.org • Developed and executed an online audience development strategy across multiple product lines and marketing channels, taking into consideration each product line’s goals and objectives. Created tools and processes to streamline creation and execution of all programming activities, campaigns and ongoing audience development work. • Developed a communication and reporting plan to highlight online audience development programming efforts and performance across NEJM Group product lines. Presentation to Senior Executives.• Conducted a detailed assessment of Marketing Operations and digital marketing platform, responsible for $3.5 million in direct revenue. Analysis included reviewing resources, processes and software/tools. Presented findings to Senior Management. Outcomes included approval for a new marketing operations hire, design of a new standardized ‘intake’ process along with all the supporting processes, templates, and outputs for an end-to-end cycle. • Developed NEJM Group Marketing Operations plan for email, contextual messaging, display ads (onsite + email properties), and testing. Operation plan reflected a balance of effort across product lines, revenue channels, and brand that align with NEJM Group priorities.• Reviewed all marketing vendors and identified performance issues, created and executed a plan to replace both PPC and SEO vendors after an extensive RFP process. Immediate results included 121% growth in leads from paid media and 4% increase in organic traffic, YOY.

Lexington, Ma

• Tasked with growing the Network Management Division by developing creative and aggressive inbound and outbound marketing programs and initiatives. Lead a staff responsible for web marketing, worldwide programs, marketing communications, and graphic design. Drive lead generation efforts, brand development and management, marketing communications, and worldwide channel efforts.• Generated 100% of the customer leads to grow the division from $8m to $40m in 4 years. Leads were generated through aggressive search engine marketing, third party programs, PR activities, and strategic partner initiatives.• Developed a worldwide partner-enablement strategy (across 50 countries) that doubled the growth of the division internationally.• Spearheaded the creation of a new, highly interactive customer/prospect website that elevated the division’s presence in the market, enhanced lead generation efforts, and increased awareness of the importance of high quality network architecture.• Key member of an executive team challenged with developing an aggressive strategic plan, with the goal of taking the division from $40m to $140m annually.• Executed a strategic restructuring of worldwide PR; to better combat competitive pressures, create a cohesive worldwide story, and support the division’s move from SME to the Enterprise space. • Managed $4.5M marketing budget.

Director, International Marketing (1/2004 – 10/2008)• Developed and executed channel programs and promotions, in line with strategic objectives and goals for distributors and partners in over 50 countries. Including reseller education campaigns, advertising, telemarketing, webinars and seminars.• Developed Ipswitch’s international channel marketing plan.• Planned and executed of Ipswitch’s global event strategy.• Managed relationship with PR Agencies in Europe, China, and Latin America.