Responsible for translating the needs of (international) marketing automation clients into concrete solutions within various automation platforms.• Developing marketing automation strategies, aligned with existing tools and CRM integrations;• Converting strategies into hands-on solutions within platforms such as HubSpot and ActiveCampaign, including creating workflows to automate communication and business processes;• Analyzing and measuring data from various sources to improve the effectiveness of marketing automation efforts;• Creating reports and dashboards to provide insights into the marketing contribution to sales.

Responsible for the execution of the inbound methodology of HubSpot, for both our own agency and our customers. With a focus on marketing activities this includes:• Providing guidance in the onboarding process, in order to make sure that the implementation of HubSpot is smooth and hassle-free; • Coordinating the marketing related activities connected to implementing the HubSpot Marketing Hub, starting off with creating persona’s, visualising the customer journey and having a content strategy mapping this journey;• Working together with both our design and development departments in order to tackle all needs of our customers in order to reach their goals.

Responsible to initiate, coordinate and execute marketing communication strategies to grow market share. This also included:• Coordinating all MarCom activities relating to the merger of BERT and 52DN into Doop, including drafting a MarCom launch plan and coordinating a launch event;• Coordinating all MarCom activities related to the acquisition of both Pineappletree from Naarden and Triggerfish from Zwolle, including coordinating launch campaigns;• Further expanding our MarCom team with online activation experts and positioning our MarCom services to the outside world.

Responsible for building a MarCom department and launching all related internal and external initiatives.• Establishing the corporate identity and developing all related corporate materials in order to build our brand and increase brand awareness;• Working on an online marketing strategy for our websites and social media channels;• Drafting a content strategy and coordinating the execution of all related spin-offs, such as brand videos, showreels and client cases;• Building a MarCom team with both content marketeers and online marketeers.

Responsible for guiding clients through design and/or development projects, from the moment an offer is approved to delivery and launch.• Responsible for a clear scope of the project and properly prioritizing the action items for the team;• Ensuring that the task at hand is carried out as agreed, without losing sight of the goal, schedule and budget;• Knowing the customer's needs and obstacles and proactively thinking about the solution to offer; • Being the discussion partner for the customer on an operational and tactical level;• Being the link between customer and team and therefore responsible for building and maintaining a pleasant relationship.

Responsible for both online and offline marketing communications initiatives, within a nonprofit environment where stakeholder management is key.• Coordinating the (online) marketing strategy and associated social media strategy; • Developing and optimizing the website Twente.com, including the (online) storytelling concept;• Developing communication plans and related communication tools, in cooperation with stakeholders and partners in the region;• Managing marketing budgets.

Responsible for the coordination of various internal and external marketing communication initiatives. This included, but was not limited to:• Writing and drafting texts for various internal and external communications;• Managing the website, including the corresponding webshop and social media channels;• Maintaining press contacts and organizing press events;• Monitoring the corporate identity and managing a consistent brand identity across the various departments within Coulisse (Components and DIY);• Optimizing and professionalizing of the internal communication.

Responsible for the primary execution of the Electrical Sector EMEA marketing automation and lead management strategy.‬• Coordinating integrated digital marketing campaigns, including the use of search engine marketing (SEO, SEA), content marketing and social media;• Maintaining (campaign) websites and creating online registration forms for lead generation;• Developing lead scoring models in cooperation with Marketing and Sales;• Designing and optimizing (automated) email campaigns for lead nurturing.

Responsible for the development and implementation of various marketing communication initiatives in support of the organization's business and marketing goals.• Producing catalogues, including coordinating corresponding product photography;• Facilitating product introductions through developing product brochures, videos, presentations, press releases and newsletters;• Co-organizing various corporate events;• Supporting international trade media initiatives and processes.