After many years of marketing, sales and managerial positions in the corporate world, in 2015 I decided to follow my passion for the environment and start a company that could contribute to a better outcome for this planet. PureFree promotes reuse, a reduction in waste and a return to 'quality' over 'quantity'. We sell reusable glass water bottles and coffee cups, ending the need for anyone (in the developed world) to purchase single-use bottled water or take away coffee cups. There's no excuse for single use. We offer custom branding solutions for organisations that wish to give substance to their sustainability initiatives, and provide a healthy, quality and highly useful gift to staff and customers - spreading our message further.