Tamara Keller is a branding, marketing and advertising professional with expertise at driving the convergence of brands, culture and tech. She has worked across many industries – from entertainment to colleges and universities to the government space – driving consumer-centric growth strategies focused on cultural relevancy. She is constantly seeking out projects that merge marketing and culture and is driven by identifying ways to bridge a company’s current processes and business goals and providing forward-thinking solutions. Although she has a solid background and education in corporate financial management and engineering, her current passion lies in developing integrated marketing plans that turn action into advocacy through relevant communication at multiple touch points in a consumer experience.Tamara’s structured approach to all projects is an integral component of the team’s project execution. From analyzing multi-million dollar budgets for the federal government to managing multiple client types at one of the largest consulting companies in the world, she brings her analytical expertise into all facets of her work. Tamara loves all things process and purposeful – she brings this mindset into her meticulous research, creative content development, and innovative marketing strategies.Tamara has always been passionate about mentoring youth, specifically within the STEM advocacy world. She fuels this passion by advising boards across the nation and mentoring local high school children in underserved communities on a weekly basis.

Manager in the firm’s financial management sector; with specialization in financial risk analysis, internal controls, performance management, and business process assessment and documentation. Specific client projects in this role included: • Development of an evaluation methodology and corrective actions for an under-performing State-specific program. The project required identification and documentation of the State’s current processes, pain points, and trends in order to determine the best practices, tools and resources needed for program improvement.• Performance of specialized reviews for various State offices which required identifying and examining the compliance of contractual requirements with respect to various program funds, identifying and redeploying unused program funds, and implementing standardized business processes with built-in control activities for future program fund monitoring.• Establishment of program performance measures for use with an Agency’s ongoing strategic planning efforts. The performance measures were tracked and modeled for use in the Agency’s budget planning and formulation processes.

Financial Analyst for the Agency’s $11 billion annual budget; with a focus on preparing budget justifications and financial crosswalks in support of resource and fiscal data provided by multiple program offices. Other duties in this role included:• Acting as Agency Performance Lead in managing the coordination and analysis of each program’s funding, activities, outputs, and outcomes. • Preparing and managing Agency budget responses for multiple internal and external sources, such as: Congressional Questions for the Record (QFRs), the Department’s yearly Budget in Brief, and the Department’s Performance and Accounting Report. • Managing the monthly reconciliation of various financial tracking resources, including the Federal SF 132 (Apportionment and Reapportionment Schedule) and SF 133 (Report on Budget Execution) documents.

Project Manager for the Pier 57 initiative to convert New York City’s Pier 57 into a cultural and commercial destination within the Hudson River Park. The initial project included 110,000 square feet of roof-top public open space, a perimeter walkway, a marina, and a variety of restaurants and entertainment spaces. As Lead Engineer and Project Manager of the Traffic Mitigation Analysis team, a $500,000 study effort to survey and document travel patterns, perform statistical analyses of data, and compile a traffic implementation program for this project was conducted in order to determine initial project feasibility.

Assistant to the Deputy Project Manager of the Program Management Team on the $250 million capital program for the Washington Dulles Automated People Mover (APM) system. The effort included analyzing the marketing of the project and supporting the project leader through budget analysis and updates, schedule control, and program invoicing. Other duties included: preparing and synthesizing results for transportation engineering feasibility studies and technological assessments for multiple integrated facets of the airport expansion project.