Operations• Review and advise the Directors on optimising hard/software infrastructure to optimise service delivery.• Manage key facilities. Client services • Client liaison to ensure exemplary personalised service delivery.• Collaborate with Directors to strategise and roll out firmwide service standards.BD• Collaborate with teams to devise client acquisition and retention.• Co-design and oversee marketing content.• Assist individual lawyers with personal branding techniques.

At QLD's largest barristers' Chambers, I undertake:BD• Seminars, webinars & podcasts - create, host, stream & post production editing.• Coordinate enquiries regarding expertise, availability & fees• Ensure barrister website profiles are updated, accurate & reflect personal work approach to attract workMarketing• Increased followers on LinkedIn by 322% and on X by 114%• Recommend, record, analyse efficient & effective budget• Conceptualise & produce website video with barristers & film crew - 1st for an Australian chambers.• Website: update accurate membership expertise; judgments involving members; in-house & external publications; seminars archive. Analyse and optimise for profile raising and UX.• Draft & coordinate legal directory and award submissions - Australian Disputes Centre, Chambers & Partners, Doyle’s Guide, Legal 500, Women Lawyers Association Queensland.• Design in-house publications & social media templates.• Edit & publish publications (InDesign).• Manage social media accounts.• Arrange seminars at firms and district law associations & participation in conferences.Operations• Services procurement to high ethical & ecological standards.• Analyse record-keeping requirements, translate needs into efficient systems, oversee system implementation.• Preserve records & data for administrative, continual professional development, diversity & regulatory compliance - GDPR/Australian Privacy Principles.• Digitalise records.• Liaise with software provider to update & improve bespoke CRM system to ensure integration with clerking services and compliant with national & international data legislation.• Recommend, draft, roll out policies compliant with national regulations and promote positive, responsible and efficient environment (data protection; data breach response; harassment).• Implement sustainable environment processes.• Oversea secretarial team.

CLEAA (Continuing Legal Education Association of Australasia for CPD Professionals) provides ongoing information and opportunities to practitioners involved in the provision of continuing legal education and professional development to the legal profession. The Annual Conference brings the international chapters together to share best practices, experiences and future visions for the provision of education and culture in the legal community.The Annual Conference Committee oversees:• Budget• Content• Logistics• Technology requirements

Working alongside the Director of Strategic Development, Head of Practice Support and Senior Clerks I played a key role in implementing Chambers’ BD and marketing strategy, by identifying, developing and delivering cost-effective marketing that raised Chambers’ profile and generated new work.Strategy & Finance• Assist development of annual Chambers' BD & marketing plans, including working with the Singapore office, for multiple practice areas• Assist compilation of all marketing reports, monitoring/managing spend v budget• Competitor & market analysis across media channels • Produce progress reports on key Chambers initiatives to senior management and make recommendations • Assist writing of Chambers' operations policiesDigital & Print Marketing• Alongside external partners, conduct internal & client surveys to design all marketing materials, including website, brochures, branded merchandise• Website & social media content management• Liaise with academic journal, legal publications and trade press in relation to advertisements, articles, editorial opportunities and press releasesEvent Management• Organise, deliver and report ROI• Identify/attend relevant seminars and conferences in the furtherance of Chambers’ practice• Prepare briefing materials in respect of meetings with external partiesCollateral• Draft content and produce internally marketing collateral on an ongoing basis – briefings, brochures, capability statementsDirectories• Organise and manage directory submissions to improve Chambers’ ranking across all practice areas• Draft awards submissionsInternal Communications• Oversee internal communications development and execution, such that everyone feels knowledgeable about the practice• Maintain accuracy and content of BD pages on Chambers’ intranet, internal newsletter and regular emailsCRM• Liaise with the Director of Strategic Development in respect of Chambers’ client database

As a forward-thinking marketing specialist, I was pivotal in repositioning 20 Essex Street as specialist shipping barristers to elevating it as an international general commercial set. My responsibilities included feeding in depth data and market insights into BD strategy meetings, spearheading a brand redesign, designing from scratch eye-catching in-house publishing templates, organising memorable client events, representing chambers at events to increase its profile, establishing new and fostered existing client relationships and writing chambers' communications strategy. My role was also important for the efficient running of chambers on a day-to-day basis. For example, I assisted chambers' executive ensure the set was GDPR compliant and software systems were optimised for staff and barrister use.Strategy & Finance• Assist development of annual marketing plan, including working with the Singapore office• Assist compilation of annual marketing budget• Competitor and market analysis across publicity channels • Produce progress reports on key initiatives to senior management and make recommendations Digital & Print Marketing• Website management and recommend improvements• Social media – control of and promotion of Chambers via Twitter and LinkedIn• Liaise with legal journals and trade press in relation to advertisements, articles, editorial opportunities and press releasesEvent Management• Organise and deliver Chambers events, review cost-effectiveness• Identify/attend relevant seminars and conferences in the furtherance of Chambers’ practice• Prepare briefing materials for meetings with external partiesCollateral• Produce newsletters, briefings, brochures, capability statementsDirectories• Organise directory submissions to improve Chambers’ ranking across all practice areas• Draft awards submissionsInternal Communications• Maintain accuracy and content of BD pages on Chambers’ intranet, internal newsletter and regular emails

Event Organisation•Assist organisation of Chambers’ international and domestic marketing events (incl. seminars, conferences, parties, corporate hospitality, dinners, drinks and pupillage related events). •Liaise with external organisations/individuals regarding sourcing venues, F&B and equipment.•Ensure members and clerks are fully briefed ahead of attending events or trips.•Assist preparation of marketing materials – brochures, invitations, PPT, branded handouts, speaker biographies, gifts etc.•Managing CPD for Chambers.Online profile-raising •Co-manage Chambers’ website and social media accounts.•Ensure all website content is up-to-date and optimised for search engines, including barrister profiles, news items and reported cases. •Help develop the website to ensure it is efficient and optimised for clients’ needs.•Prepare content for LinkedIn and Twitter accounts to increase Chambers’ profile and drive traffic to the website. •Review competitors’ online presence. Database and record-keeping•Maintain and update database of clients, assist cleansing of MLC database.•Maintain library of seminar papers.•Maintain records of business development activities in line with Chambers’ strategy and marketing plan to assist with developing relationships with key clients.Internal Communication•Prepare and distribute KC Connect – weekly internal communication to Chambers.•Assist with internal promotion of industry events and ad-hoc speaking opportunities to Members of Chambers. Marketing Administration•Prepare artwork and advertisements for publications.•Conduct internal research in support of the preparation of directory submissions.•Collate information relevant to the production of new marketing literature. •Generate reports to assist the clerks’ team and/or marketing committee with business analysis.•Creating itineraries for business development trips and events.

A department manager at Burberry’s global flagship store where my primary responsibilities focused on leading a diverse team to provide exemplary client service and product knowledge, while liaising with HQ, to generate multi-million GBP annual sales when year-on-year footfall was down.•3 week Saudi Arabia Ramadan placement to exchange and train local team on store operations and customer service best practises.•Devise, pilot and roll out new store CRM strategy with head office.•Advise head office operations how to elevate in-store digital sales processing (focus group).•Train, motivate and supervise sales team of 25.•Write daily sales reports to store manager and weekly ones to merchandisers explaining why products do/not sell.•Collaborate with visual merchandise team to create profit raising product displays.•Provide and supervise staff support for store PR events.•Drive productivity e.g. sales, conversion, UPT, AUR, CRM capture.•Achieve individual sales targets: Burberry.com sales, CRM capture, UPT, AUR.•Connect and cultivate clients in a personalised way to establish/maintain relationship.

•Establish and maintain designer accounts featured on online store.•Contributing website developer. •Co-curate website and social media content.•Compose articles and reviews discussing developments in China’s fashion industry based on attendance at runway shows, collection previews, store openings and market research.•Interview designers, store managers and public in English and Chinese.•Draft interview questions and transcribe their audio recordings.•Coordinate team attendance at fashion related events.

•Market Research: independently researched company competitors for product variations and price comparisons.•Corporate partnership: research and establish contact potential corporate clients/partners.•Retail operations: assisted store management with operations, stock control and showroom visual merchandising.

•CRM: identify staff roles and needs via individual discussions; research potential companies to create tailored CRM software which was reported to branch manager before handed to COO; initiated discussions with potential CRM software designers.•Corporate Operations: independent analysis of customer and corporate partner life-cycle; filed report highlighting ways to improve communication between clients, partners and team; suggested means to speed up intern placement.•Customer services: assist solving customer complaints; recommend and arrange extra-curricular activities, provide emotional support, impart travel and local life advice.•Course Management: confirm speakers; design course information guide; arrange/supervise student transport.•Events management: set-up venue and supervise operations.