Tamara Melvin Email & Phone Number

Greensboro--Winston-Salem--High Point Area

Greensboro/Winston-Salem, North Carolina Area

-Responsible for driving innovation in marketing, brand stewardship, Omnichannel campaigns, creative production, and strategic vision.-Utilize cutting-edge Automation Technology to develop customer journeys that convert at a much higher rate and provide a superior brand experience.Accomplishments:-Achieved an average of 300% growth in qualified web traffic across industries.-Applied additional skills in Sales to grow recurring revenue by 450% within first 90 days.

Greensboro/Winston-Salem, North Carolina Area

- Developed and executed digital marketing strategy, which included SEO, SEM, social media, display, and ecommerce.- Managed projects meticulously, balancing multiple deadlines, while staying within budget - Worked both leading and within a team, with dedication to a collaborative approachAccomplishments:-Spearheaded introducing Online Ordering to the company, which opened a new revenue stream that grew revenue by almost $1M in first year.-Grew the Catering brand by 300% YOY through use of various digital channels. -Partnered with leadership to develop a new branch of the business, which brings in >$3M annually.-Grew social following by 650% within first 2 years

- Ranked 2014 & 2015 top sales team in both % to objective and total revenue- Lead a team that was only 15% of the company's new hire sales force, yet accounted for 39% of sales - Hired, trained and mentored highly engaged sales professionals, seeking always to offer opportunities for team members to rise in their talents and skills.

- Developed and executed a sales plan, earned top sales performer on a team of 36- Trained and developed sales team in preparing and delivering sales presentations to key prospects.- Implemented new operations support for sales team which improved client relations.- Carried out re-organization of previously stagnant region, building ranking

- Planned and implemented promotional campaigns- Managed and improved lead generation campaigns, measuring results- Overall responsibility for brand management and corporate identity