Creating, planning, implementing and integrating the strategic direction of Qarva Leading and motivating subordinates Maintaining awareness of both the external and the internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards. Evaluating the success of the organization in reaching the goals. Making sure that each strategic goal is measurable, the outcomes can be described so that an agreed goal is shared by the teamParticipating in industry-related events or associations that will enhance the organization's reputation and potential for success. Making certain that staff members understand that these responsibilities are shared and every employee is responsible for helping the organization maintain industry tiesBuilding alliances and partnerships with other organizations.

Listening to the trends of the market and directing the market research efforts of the companyLiaising with other departments to guide a unified approach to customer service that meets market demandsDefining marketing strategies to support the company’s overall strategies and objectivesDeveloping a feasible marketing plan for the department and oversee its day-to-day implementationPlaning and organizing marketing functions and operations (branding, communications etc.), and ensuring they project the company’s unique “voice”Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)Creating a solid network of strategic partnershipsCompleting marketing department operational requirements by scheduling and assigning employees; following up on work results.Maintaining marketing staff by recruiting, selecting, orienting, and training employees.Maintaining marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.Developing marketing staff by providing information, educational opportunities, and experiential growth opportunities.Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.Contributing to team effort by accomplishing related results as needed.

Obtained market share by developing marketing plans and programs for each product; directing promotional support.Maintained relations with customers/potential customers; Determined company presence at conventions, annual meetings, trade associations, and seminars.Provided short- and long-term market forecasts and reported by directing market research collection, analysis, and interpretation of market data.Tried to Influence present and future products by determining and evaluating current and future market trends.Maintained research database by identifying and assembling marketing information.Provided marketing information by answering questions and requests.Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Developed and implemented strategic PR programs to achieve increases in brand awarenessDirected publicity programs, exhibitions and campaignsWrote pitch letters and press releases Identified key media outletsIdentified media trends, news cycles and spin opportunitiesCultivated relationships with key business publicationsProactively managed editorial calendarsAchieved highest visibility for in print and online media Managed budgets Analyzed and measured results of PR programs