Excited to join Ascendion as Partner Strategy/Marketing Manager supporting Microsoft. Powerhouse team and incredible technology designed to "empower every person and every organization on the planet to achieve more."

Managed global product and partner marketing for an innovative SaaS portfolio. Enabled sales, marketing, and partner teams with targeted assets to help exceed sales goals. Conducted rigorous industry and competitive research to inform the strategic product narrative, messaging, campaign/asset creation and sales plays. ● Collaborated with internal stakeholders and partners to successfully launch new services across global markets bolstering revenue growth and expanding market penetration. ● Created innovative channel and alliance partner marketing models, co-brandable marketing assets and launch tracking to ensure the success of new services sold through channel. ● Cultivated and strengthened the Microsoft alliance partnership, while orchestrating a new framework and process for co-branding, messaging and global program management in alignment with Market Development Fund (MDF) guidelines.

• As strategic business advisors to sales, we curated and continuously innovated targeted demand generation strategies and campaigns to increase mindshare and market share, reduce churn and exceed sales targets by audience segment including Enterprise, Mid-Market and Public Sector. • Managed the entire integrated marketing mix including ABM, digital, social, content syndication, webcasts, virtual events and tele sales call campaigns to deliver measurable results aligned with KPIs. • Owned region channel marketing strategy, campaigns and sales/marketing enablement in close collaboration with strategic channel and ecosystem partners to scale sales resources, expand reach, drive awareness and build pipeline.• Managed a global marketing budget, monitoring return on marketing investments with a goal to shorten sales cycles and exceed revenue targets.

• Functioned as Director of Product Marketing, global spokesperson and thought leader for SAP SuccessFactors Diversity and Inclusion portfolio. • Led global customer workshops, panels and roundtables to promote the power of enabling a diverse and inclusive workforce. Curated and delivered blogs, podcasts and published articles in collaboration with strategic customers and partners. • Managed the omnichannel promotion of D&I customer references, best practice sharing, case studies and thought leadership engagements. • I was honored and inspired to help companies leverage the power and innovation of technology to move their Business Beyond Bias.

• Managed field and industry marketing strategy, program design and execution including digital, social, ABM, customer reference programs, webcasts, events and telesales call campaigns. • Managed channel sales and marketing strategy and campaigns. Collaborated with regional sales leaders, strategic ISV and alliance channel partners and key stakeholders to align marketing campaigns with channel sales priorities and growth targets. • Planned and executed in-region industry events with strategic partners to drive awareness, thought leadership and audience acquisition. Partners include Accenture, Deloitte, IBM, Gartner & DocuSign. • Awards: Leadership in Field and Channel Marketing Innovation Q317.

Led a cross-functional consulting practice driven by excellence in strategic planning, proficient project management and an insatiable thirst for learning, collaboration and constant innovation. • Designed and executed fully integrated marketing campaigns including brand creation, advertising, web design, demand generation, digital marketing and social media. • Provided unique expertise in intelligence gathering, data driven decision making and rigorous ROI analysis. • Our clients varied from small and mid-sized start-ups to corporate enterprise accounts and spanned across industries from agriculture and fine wines to home security and artificial intelligence.

• Managed North American channel marketing strategy and programs with top tier alliance partners.• Functioned as business strategist to design, execute and continually innovate partner marketing plans across the marketing mix to increase joint customer acquisition, retention and customer lifetime value. • Designed and managed new Customer Advisory Board program office to drive engagement and integrate insights from top tier enterprise accounts into future product roadmaps. • Strategic partners included Lenovo, Toshiba, Acer, AMD, Facebook, Telus Canada, Citigroup, FedX, e-Bay, Kaiser Permanente and Target

Led a leadership team of Sales Enablement and Marketing Rockstars. Together, we managed global alliance marketing and channel development strategy, programs and ROI metrics with annual budget of $10M to:• Deliver strategy and campaign execution across all marketing functions including brand management, analyst and press relations, market and competitive research, demand generation, ABM, customer ambassador COE and alliance partner programs. • Design and manage innovative sales training strategies, curriculum, courseware and certification for HP’s global alliance partners. • Launch an innovative Channel Academy sales training and communication portal for HP’s global partner sales force delivered to over two thousand alliance partner sales staff. • Manage MDF planning, execution and program ROI analysis with key HP alliance partners including Intel, AMD, Microsoft and Oracle.