Tamara Sehl Email & Phone Number

Greater St. Louis Area

Greater St. Louis Area

Marketing Consultant • As independent consultant, create marketing plans for small travel agencies allowing them to achieve the most ROI for their Marketing budget• Negotiate with tour and cruise partners to commit cooperative dollars for direct mail Key Results:• Built customer databases to identify best qualified potential residual customers based on past travel and demographics• Completed branded projects for Princess Cruises, Royal Caribbean, and Colette Tours Expertise Utilized:• Marketing Project Management, Coordination, Communications, Budget Management, Marketing Strategy, Contract Negotiation

Greater St. Louis Area

• Managed marketing budgets and coordinated marketing projects for this National Railroad transportation company with 20k employees; covered a four-state territory• Negotiated with state transportation partners, city governments, local universities, attractions associations, Chambers of Commerce, Convention and Visitor Bureaus• Created and executed marketing plans for both National long-distance and State-supported trains: included all advertising, media buying, sales and special events• Worked with local Convention and Visitor’s Commissions to create marketing avenues• Collaborated with Partners in 4 states to promote Amtrak services to local communities• Developed weekly, monthly, quarterly and yearly reports for budgets / ROI/ revenue Key Results:• Created a marketing focus group consisting of Tourism Directors for key markets within the Missouri rail system allowing for coop dollars to increase the marketing budget for all• Coordinated and managed up to 10 major projects at one time Expertise Utilized:• Marketing Project Management, Coordination, Communications, Budget Management,

Marketing Specialist, (Prior to ‘05: Member Value Programs Coordinator)• Coordinated and led marketing projects for this national brand within a 7-state territory consisting of 5k employees in 35 markets• Created and executed marketing plans for forty Travel related Preferred Partners which included: direct mail, writing editorial, coordinating advertising with newspapers in seven major markets, managing website content, negotiating pricing and creating radio and television campaigns, and working with vendors to develop advertising strategies• Managed advertising budgets, invoicing and tracking expenses• Led as key facilitator for all aspects of advertising campaigns through all channels of production and implementation, including coordination of media buying• Supported management by providing solutions to remedy any issues that might arise• Studied travel trends and promotions to best suit the Travel Agency sales goals and meet member/client travel preferences; developed relationships with vendors• Marketed Show Your Card and Save retail member benefit discount program• Acted as Club liaison for partner issues; managed annual partner contracts and meetings Key Results:• Coordinated annual Travel Market Place consumer event for up to 2500 attendees• Coordinated and managed up to 50 projects at one time in multiple media formats• Increased Penske Truck Rental commissions 56% via three tiered tactical Marketing Plan• Developed promotional calendar and worked with creative team to design two-page spread for Club publication Expertise Utilized:• Marketing Project Management, Coordination, Communications, Budget Management, Marketing Strategy, Contract Negotiation, Community Liaison, Media, Vendor Relations