Tamara Siem Email & Phone Number

Colorado, United States

Colorado, United States

Boulder, Co

Principal Sr. UI/Visual Designer for MyRicoh product line. Responsible for creating, maintaining, and supporting the overall visual direction for the MyRicoh product line, as well as providing support to several other Ricoh divisions. Effectively collaborate with the Front End Development team and Information Architects to create a simple yet cohesive visually appealing user interface, all while maintaining company guidelines and standards. • Continually updating and enhancing the overall Ricoh visual language, design system and UI library style guides, including module development.• Create visual designs that effectively communicate product function and brand identity.

Loveland, Colorado

Principal UX/UI Designer for all Maritime & Trade PIERS products and e-commerce websites. Overall responsibility for providing the UX/UI strategic direction and design for all product lines to be sure there was a cohesive, intuitive and engaging user experience. Continually monitored and implemented new product features to keep the user delighted and make the products habit-forming, all while maintaining business needs. • Effectively created and maintained product lines, and an e-commerce website - ensuring a seamless end-to-end user experience• Successfully maintained open communications with all areas of the business from directors, product managers, developers and sales teams.

Designed and implemented broad range of revenue-generating websites, training product interface, managing the content, social media networks and content management systems. Managed and implemented the initial set-up, ongoing management, monitoring and troubleshooting of websites and overall training product. Collaborated with internal web/product developer and oversaw website operations, functional improvements, usability testing, product interface and other related enhancements. Maximized web site traffic through internet marketing promotions, ensuring web content was appropriately structured to meet the goals for the site and the needs of users. Created landing pages and managed web site content to ensure high conversions.• Effectively analyzed campaign performance data and created internal metrics reporting for the leadership team, providing the technical knowledge in the design and support of company websites.• Successfully applied compelling aesthetics, layout and design principles to graphics and other content for websites, mobile, product and social media.

Eden Prairie

Developed strategic marketing efforts, contributing to writing and design of a variety of marketing communications including websites, emails, landing pages, and sell sheets. Lead design on most projects, collaborating on a daily basis with senior leadership to create marketing campaigns and promotions to drive revenue for both online and print. Outline strategic plans and tactical solutions to drive sales. Collaborated with all areas of the organization to ensure smooth design and approval processes, work with software development schedules and maintained the information throughout the life of the project.Developed, planned and executed specific campaigns to meet and exceed business goals, monitoring and optimizing campaigns. Developed brand and marketing strategy based on market landscape and company’s strategy and focus. Effectively developed and coordinated multi-media packages for new product launches. Managed email process planning and execution of test plans for key email components.• Effectively created and maintained a variety of materials for sales team, including detailed documentation of course offerings.• Successfully managed social media programs, including Facebook, Twitter, LinkedIn and blogs.

Bachelor Of Arts, Mass Comunication

Minor Art

Graphic Design

Attended for 3.5 years with a focus in the Graphic Design Program