Head of Events, Sales & Marketing Manager,Mass participation Event Management. Talent and Athlete liaison, Music stage management, Consumer, Trade Events, Retail Events and Marketing Campaigns. Stand design, build briefing to completion, Retail and SKU Merchandising. Marketing Sales assets, In-store retail activations, Experiential activity, Window display partnerships. B2B and B2C.As an experienced, dynamic and highly motivated leader of Events with a wealth of Brand, Marketing and Account Management skills. Great client relationships with key brands in many genres. Responsible for managing a substantials budgets. Sectors include: - Sport- Music-Sponsorship- Sales- Gift Led Design- Retail- Charity- Events - Trade / Consumer / In Store / Indoor Sports / Outdoor Sports - Charity/ Museums- Automotive - Entertainment - Music / Computer GamesSpecialties: - Marketing- Sales- Event Management- Logistics - venue sourcing, liaison- Operational Planning and Delivery- Ticketing solution, Pricing structures- Commercial and Project Budget Management- Strategic planning- Client relationship management - Integrated marketing communications and PR- Business developmentA keen personal interest in all sports, the faster the better, Travel, Beauty and Good Food.
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Event ManagerDutch Barn VodkaBath, Gb -
Event Production & Logistics ManagerAsl Activation & Events Apr 2024 - Present -
Events And OperationsBolesworth Events Mar 2023 - Mar 2024Cheshire, England, United Kingdom
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Event Marketing ManagerBolesworth May 2022 - Mar 2024Cheshire West And Chester, England, United KingdomDelivering world class events in amazing spaces for all to enjoy. -
Event Marketing ManagerSbs Design And Build Mar 2022 - May 2022End to end services including Design, Planning and Build meaning an over view of the entire project. Responsibility for developing an annual campaign of Marketing / Events for three growing brands. -
Sales And Marketing ManagerBath Preservation Trust Mar 2021 - Dec 2021Bath, England, United KingdomCreating and delivering commercial strategy for BPT generating revenue, footfall and awareness through Campaigns, PR, Events, Retail, Membership and Learning Programmes. -
Trade And Consumer Event ManagerWild & Wolf Ltd Apr 2018 - Apr 2021Bath, United KingdomFull responsibility of all Events - Consumer, Trade and Retail Experiential at Wild & Wolf, a Design Led Gift Company. Devising and implementing an annual campaign of over 50 events during SS / AW and Christmas Seasons.Working across the all brands such as Ted Baker, Orla Kiely, Petit Collage, Ridley’s Games and Gentlemen’s Hardware. Key Responsibilities and achievements:• Event strategy, Exhibition stand design and production, events management.• SKU selection for all events, Stand Merchandising, Marketing Sales assets, In-store retail activations, experiential activity, Window display partnerships.• Managing all UK and events in Europe while guiding and supporting the US team to ensure event brand guidelines were followed and budgets were met.• From strategic planning, budgeting through to implementation, along with all in store activity schedule for all Brands in key Retailers to promote brand awareness of our products and increase sales.• Working closely with the Marketing and Sales team to ensure highest levels of visibility was achieved to meet all targets. Ensuring ROI is strong.• Dedicated to meeting the expectations and requirements of internal stakeholders and external customers. I thrived on getting first hand customer information and use it for improvements in products and services.• Establishing and maintaining effective relationships with Suppliers and customers and gained their trust and respect and in turn the best price.• Forecasting and devising the large annual budgets and managing them effectively whilst reporting to the board. -
Event DirectorSpurwaycoles Events & Operations Sep 2015 - Dec 2017BathHead of Event, Marketing, Operations, Freelance Events Services
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Head Of EventsImmediate Media Co. May 2013 - Jun 2015Bristol, United KingdomAs Head of Events at Immediate Media I lead the team of Events and Commercial Managers and am responsible for creating and implementing the strategy for driving commercial success from our current events.I worked alongside the Publishing Director creating events both Consumer and Trade, responsible for the creation and delivery of budgets, setting targets both for revenue and expenditure. Leading a team of 6 managing, motivating and ensuring career progression.Working on the Triathlon Show a new event for Immediate Media. A event for Triathletes including a 10k race. Who Do You Think You Are? Live, an established event based on the BBC programme, allowing the public to talk with the experts, reach the expert and find out more about their family history.Full Operational role including venue, exhibitor and brand liaison to ensure all elements build in to successful event. Devising a schedule of events, working with brand partners and celebrities and athletes to bring the event to life and enhance the customer journey. Working with Ticketing companies to ensure maximum revenue through ticket and workshop sales. Briefing and ensuring the Marketing and Digital teams understand the strategy for the events and adhere to requirements. Responsible for full budget control P&L reporting for Project Management and Production.Collating new events, scoping out opportunities stemming from Immediate brands such as the growth of the History Weekend Events, from an annual two day event to 2 x four day event. Also the launch of the Gardens Illustrated Magazine Lectures and Festival. I make decisions based upon a mixture of analysis, wisdom, experience, and judgement. Work as part of a team to achieve common goals through shared ambition, communication and collaboration. When working in events you can not work in an isolated way, I encourage input from my team: bouncing ideas off other people to work together to create best outcome/result for the team. -
Event Manager - Events And EntertainmentWestfield Apr 2011 - Apr 2013London, United KingdomAs Event Manager at the two largest retail Centers in Europe, I devise and manage a schedule of events that take place throughout the year at both Centers including;Extreme Sports event, Christmas Ice Rinks and Grotto, Spring/Summer/Autumn /Winter Fashion events, Harpers Bazaar Magazine Christmas Shopping evening, Christmas Light switch on; with performances from Justin Bieber, The BBC Proms concert, Home Trends event with Dulux and more recently The Olympics.Working with partners such as adidas, Amex, Samsung, Ticketmaster, Universal on a daily basis.Role includes Operational elements working with External suppliers, Risk, Security etc, Briefing and ensuring the Marketing and Digital teams understand the strategy for the event and adhere to requirements. Reporting to key stakeholders to ensure all KPI's are met throughout every event. Responsible for full budget control P&L reporting for Project Management and Production. -
Marketing And Event ManagerMedia Clash Nov 2006 - Mar 2010BathMediaClash publishes 6 City Living magazines with a property focus; Bath, Clifton, Wykeham, Salisbury, Exeter and Cardiff Life. These magazines cover health and beauty, travel, dining, property and fashion, giving me a wide range of clients. Also organisers of the brand - Bath Life Awards. Media Clash also has a web design department and a Customer publishing arm.
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Account Manager Music ShowFuture Publishing Mar 2010 - 2010BathResponsible for the Account and Event Management of the London Music Show, which was due to be held at ExCel London. Projected attendance 25,000 visitors.As primary contact to the Event Director I worked closely with key teams both within the business and externally in order to deliver a successful event within budget in line with the event objectives and to ensure that the event is delivered on-brand and on budget, within agreed time scales.Account Managing all exhibitors through the process of design brief, build, marketing and PR -
Event And Marketing - Sports And Computer GamesFuture Publishing Feb 2002 - Mar 2005Bath / LondonEvents & Marketing Manager – Sports DivisionEvents & Marketing - PlayStation Account, Games DivisionEvents & Marketing – Games & Entertainment DivisionIn this role my key responsibility was the PlayStation account working with Sony on the Official PlayStation 2 Magazine. With circulation of over 300,000 and the magazine’s £500,000 marketing spend; the Official PlayStation2 magazine brand was my main focus as Marketing & Event Manager of the Games Division at Future Publishing. Handling all advertising agency recruitment and liaison to achieve increased sales of the brand through TV advertising, Outdoor, Radio and National Press for the Games and Entertainment DivisionsResponsible for the Marketing team based in Bath. These magazines/brands were market leaders within Computer Games, Hobbies and Craft, Music, Sport, and Car industries -
Pr And Event Manager Uk Supercross SeriesPlanit Promotions / Clear Channel Jun 2001 - Mar 2002OxfordPlanit Promotions / Clear Channel Entertainment, Oxford PR & Event Manager UK Supercross SeriesPlanit Promotions organised the UK Supercross Series; a major indoor motocross race held at venues such as London Arena, Belfast Odyssey and NEC
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Promotions And Event Manager / Race Team ManagerFuture Publishing Nov 1989 - Jul 2001BathPromotions & Event Manager and then on to Event and Team Manager within the Sports and Entertainment Division.The Sports and Entertainment Division of Future Publishing published a number of magazines including Mountain Biking UK, Total Football, Sailing Today, Redline and Total Film. •Event Manager for The Bike Show, held at the NEC, and with an attendance of over 30,000, Handling all aspects of the event which included overseeing event operations, PR, marketing, venue liaison, sponsorship, budget (cost and revenue) for exhibition sales and ticketing.• Managed Team MBUK, which consisted of 4 riders who competed in the downhill on the World Circuit. Working with the Sales team to generate the revenue to take the team across the world (£300k+) and I worked with clothing, bike, travel sponsors to ensure they got the coverage they deserved and utilised my team in their own marketing.• My division also took Mountain Biking UK magazine out on the road for 2 summers. In setting up a fantastic show we brought the magazine to life with MTB, BMX and Trials for 1000’s of spectators in over 6 towns in the UK. These events were self-funding through sponsorship gained.
Tamara Spurway Skills
Frequently Asked Questions about Tamara Spurway
What company does Tamara Spurway work for?
Tamara Spurway works for Dutch Barn Vodka
What is Tamara Spurway's role at the current company?
Tamara Spurway's current role is Event Manager.
What skills is Tamara Spurway known for?
Tamara Spurway has skills like Marketing, Advertising, Sponsorship, Public Relations, Event Management, People Skills, Social Media, Presentations, Employee Relations, Social Media Marketing, Budgets, Communication Skills.
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