Tamara Werth Email & Phone Number

Hampshire

Responsible for the overall management of the loyalty programme, including operational performance, financial performance, performance vs agreed targets and KPIs, as well as loyalty CRM and customer communication. Introduced a weekly analytics dashboard tracking key loyalty metrics against previous years and targets to understand and address any changes in performance.Management of cross team projects to introduce new loyalty channels (coupons at till) as well as ongoing UX improvements… Show more Responsible for the overall management of the loyalty programme, including operational performance, financial performance, performance vs agreed targets and KPIs, as well as loyalty CRM and customer communication. Introduced a weekly analytics dashboard tracking key loyalty metrics against previous years and targets to understand and address any changes in performance.Management of cross team projects to introduce new loyalty channels (coupons at till) as well as ongoing UX improvements to the loyalty programme and communication of the programme. Ownership of multi channel loyalty campaigns, including business case development, channel briefing, legal agreement and overall execution to deliver incremental sales and increased customer advocacy. Responsible for loyalty programme messaging across all touchpoints, ensuring consistency in the brand visual identity and loyalty message we communicate. working with the proposition development team with the aim to improve the loyalty programme, grow active customers and retain existing customers. Working closely with the CRM team, introduced a CRM loyalty communication plan targeting cohorts of customers to drive specific customer behaviour aimed to improve retention, sales participation, redemption rates, incremental sales and sales to cost ratio. Created trigger programmes targeting at risk customers and new customers to proactively keep them active and engaged. Performance reporting on loyalty campaigns and programmes, sharing results with broader stakeholders to increase the visibility of the loyalty programme and the positive impact it has on the business. Stakeholder engagement, working across teams and management levels to drive loyalty forward, presenting proposals, results and information to stakeholders.Passionately advocate loyalty, balancing customer centricity with commercial sensitivity. Worked closely with external suppliers to streamline processes.Management and oversight of a direct report. Show less

Cape Town Area, South Africa

• Developed a Clubs strategy for Pick n Pay, launching the company’s first Wine Club, Baby Club and Pet Club within a year and exceeding the member acquisition targets, generating up to 44% positive uplift and up to R14 sales to cost ratio for the company.• Conceptualisation and bringing to life a content plan for Baby Club, including a quarterly magazine with a print run of 40 000, a full lifestage specific website, and lifestage specific emails to build customer engagement. • Drove… Show more • Developed a Clubs strategy for Pick n Pay, launching the company’s first Wine Club, Baby Club and Pet Club within a year and exceeding the member acquisition targets, generating up to 44% positive uplift and up to R14 sales to cost ratio for the company.• Conceptualisation and bringing to life a content plan for Baby Club, including a quarterly magazine with a print run of 40 000, a full lifestage specific website, and lifestage specific emails to build customer engagement. • Drove additional sales in the Rmillions for the company by aligning the Smart Shopper trade plan with the commercial departments' key trade initiatives and strategic campaigns by creating customer engagement offers that were personalised to each customer’s shopping behaviour and spend behavour.• Grew the loyalty programme base by over 100 000 new members through the launch of the TymeBank partnership. • Created a safer data sharing environment by putting in place safe data transfer protocols with the Risk and Privacy committee. • Put clear reporting and analysis templates and requirements in place, providing weekly, monthly and quarterly performance reports to key stakeholders, enabling better decision making. • Created the first loyalty partner ecosystem for the company, resulting in positive ROI and increased value from participating customers. Show less

Cape Town

• Created Project Management processes and protocols in the departments in which I worked, resulting in clear and efficient project management and administration. • Complex diary management, including booking and managing board and project meetings - distribution of minutes and follow ups on project actions. • Served as a liaison between the project team and business stakeholders. • Created presentation templates and compiled numerous and varied presentations at all levels of the… Show more • Created Project Management processes and protocols in the departments in which I worked, resulting in clear and efficient project management and administration. • Complex diary management, including booking and managing board and project meetings - distribution of minutes and follow ups on project actions. • Served as a liaison between the project team and business stakeholders. • Created presentation templates and compiled numerous and varied presentations at all levels of the business.• Achieved the General Manager's Award for performance excellence. Show less

Cape Town

• Built the project team on a new trial project installing ADSL lines. • Represented the company at operational meetings and Steering Committee meetings.• Analysis and reporting to senior stakeholders and Telkom officials. • Controlled the team office, including stationery, vehicles, expenses and equipment. • Customer facing escalations and resolutions.

London

• Team manager of the department delivering business SDSL and ADSL accounts.• Managed a team of 4 team members, pushing their performance to over 90% of accounts provisioned within agreed SLAs. • Assisted the support center to develop a fault resolution and support process to handle business customer queries more quickly and efficiently. • Ongoing analysis and reporting to improve decision making.

Digital Marketing, Marketing, Distinction

Marketing 101, Marketing, Distinction

Btec Professional Diploma Project Management, Project Management

Diploma Advanced Journalism And Media Management, Journalism