Tamara Zimmermann Email & Phone Number

Karlsruhe, Bw, De

As a mom of a 1.5-year-old, effective time management is essential. I juggle multiple responsibilities while being a 24/7 problem solver. I plan, organize, adapt (quickly!!), and find creative ways to entertain, educate, and engage with my child. I can confidently say that my time "off work" has made me a better version of myself, with an enhanced skill set that will greatly benefit my future role.

Karlsruhe, Baden-Württemberg, Deutschland

Strategic and Operational Marketing Leadership- Built the marketing department from the ground up as the first marketing lead at Abusix.- Developed market analyses and a comprehensive marketing plan aligned with company strategy.- Hired and managed a team of two, establishing clear goals and ensuring their execution.- Coordinated efforts with external agencies and freelancers to optimize project outcomes.- Successfully managed key channels, including: Website management… Show more Strategic and Operational Marketing Leadership- Built the marketing department from the ground up as the first marketing lead at Abusix.- Developed market analyses and a comprehensive marketing plan aligned with company strategy.- Hired and managed a team of two, establishing clear goals and ensuring their execution.- Coordinated efforts with external agencies and freelancers to optimize project outcomes.- Successfully managed key channels, including: Website management, Search engine marketing (SEO & SEA), Social media, with a strong focus on LinkedIn, Public relations (PR), Email marketing- Planned and hosted side-events to boost brand awareness, such as M3WAAG in New York (2022) and InboxExpo in Valencia (2022).- Led the planning, execution, and moderation of webinars to generate Marketing Qualified Leads (MQLs).- Designed and launched marketing campaigns tailored to different stages of the sales funnel.- Collaborated closely with the CEO, Business Development, Sales, UX, and Product Management to align goals and strategies. Show less

Karlsruhe, Baden-Württemberg

Corporate Website Relaunch (2021)- Led strategy and development in partnership with a WordPress agency.- Redesigned the customer journey and developed detailed buyer personas.- Produced SEO-optimized content to drive organic traffic.Established and refined internal processes and cross-functional workflows.Initiated impactful strategies to enhance brand recognition.

Karlsruhe Und Umgebung, Deutschland

Led the implementation and optimization of Google Shopping Ads for our partners, serving as the primary point of contact with our Google business partner, which resulted in a strong, collaborative relationship over two years.As the company grew, I expanded my focus to holistic marketing strategies, including:- Employer branding initiatives- Developing a communication guide and brand book- Conducting customer and competitor analyses- Organizing events and workshops to foster… Show more Led the implementation and optimization of Google Shopping Ads for our partners, serving as the primary point of contact with our Google business partner, which resulted in a strong, collaborative relationship over two years.As the company grew, I expanded my focus to holistic marketing strategies, including:- Employer branding initiatives- Developing a communication guide and brand book- Conducting customer and competitor analyses- Organizing events and workshops to foster company culture and values- Implementing employee surveys to drive engagement and feedbackNote: tri.natives and dooshop are closely affiliated brands, and I played a significant role in bridging marketing efforts between both entities. Show less

Karlsruhe Und Umgebung, Deutschland

- Initially managed Google Ads campaigns and later expanded to Microsoft Ads, optimizing performance across both platforms.- Pioneered the setup and scaling of Product Listing Ads (PLA), which laid the foundation for my Google Shopping expertise.- Established data-driven strategies to maximize ad spend efficiency, leading to significant improvements in campaign performance.

Karlsruhe

- Began with a three-month SEO internship and quickly transitioned into the SEA team, taking ownership of all paid search activities for "billiger.de" and two other portals.- Led the launch and optimization of Google Shopping Ads and Microsoft Ads, expanding beyond traditional text ads in the Google Search Network.- Collaborated with agencies to redesign landing pages for improved user engagement and conversion rates.- Initiated and managed a large-scale project to overhaul the… Show more - Began with a three-month SEO internship and quickly transitioned into the SEA team, taking ownership of all paid search activities for "billiger.de" and two other portals.- Led the launch and optimization of Google Shopping Ads and Microsoft Ads, expanding beyond traditional text ads in the Google Search Network.- Collaborated with agencies to redesign landing pages for improved user engagement and conversion rates.- Initiated and managed a large-scale project to overhaul the internal bid management system, resulting in more efficient campaign performance and budget allocation.- Strategized and executed online marketing campaigns, ensuring alignment with business objectives and driving measurable growth. Show less

Karlsruhe

Köln

- Selected Intersnack, Germany's leading snack company, to complete my bachelor’s thesis, focusing on their internationalization strategy.- Supported the Shopper Marketing Department with data analysis and preparation of channel-specific insights using tools like AC Nielsen Handelspanel, GfK SimIT, Nielsen Spaceman, and Drotax.- Conducted space management evaluations, optimizing shelf structures to enhance product visibility.- Performed store checks and reorganized shelf layouts to… Show more - Selected Intersnack, Germany's leading snack company, to complete my bachelor’s thesis, focusing on their internationalization strategy.- Supported the Shopper Marketing Department with data analysis and preparation of channel-specific insights using tools like AC Nielsen Handelspanel, GfK SimIT, Nielsen Spaceman, and Drotax.- Conducted space management evaluations, optimizing shelf structures to enhance product visibility.- Performed store checks and reorganized shelf layouts to align with marketing strategies.- Assisted in the preparation of annual meetings, presentations, and workshops, ensuring smooth communication and alignment across departments.- Supported the Group Director of Sales Development on international projects, contributing to strategic planning and execution. Show less

Düsseldorf

- Coordinated key B2B events, including Internorga in Hamburg, managing logistics and promotional activities to drive brand presence.- Played a supportive role in the launch of the "Ristretto Intenso" product line, focusing on marketing strategies for the HORECA (Hotel/Restaurant/Café) sector.- Led promotional activities, collaborating with agencies to develop point-of-sale materials and coordinating translations to tailor content for international markets.- Ensured smooth project… Show more - Coordinated key B2B events, including Internorga in Hamburg, managing logistics and promotional activities to drive brand presence.- Played a supportive role in the launch of the "Ristretto Intenso" product line, focusing on marketing strategies for the HORECA (Hotel/Restaurant/Café) sector.- Led promotional activities, collaborating with agencies to develop point-of-sale materials and coordinating translations to tailor content for international markets.- Ensured smooth project execution by overseeing timelines, managing vendor relationships, and aligning with cross-functional teams. Show less

Bachelor Of Business Administration (B.B.A.), Int. Marketing

Activities and Societies: Promo-Team I finished my studies in "International Marketing" (now called Marketing Management) in Venlo.

High School Diploma

Activities and Societies: Band, Basketball, FCCLA, SADD I took part in an exchange program that took me to a tiny town in Minnesota, USA..