Managing the areas of Procurement, Commercial Planning, Sourcing, Style, and Marketing, facilitating high-performance results, sales growth, increased margin and profitability, and significant inventory and cost reduction. Broad experience in market research to capture trends, product presentation, fashion, marketing actions, and VM (visual merchandising); locally adapting market trends from worldwide fashion hubs, including Paris, Los Angeles, New York, Milan, Amsterdam, Antwerp, Hong Kong, and Berlin.Development of product portfolio and new categories with a focus on market demand, assessing clustering by region and the global fashion trends adapted to local needs, increasing the brand’s market share.Management of the ideal assortment by channel (wholesale, multi-brands, franchises, and e-commerce) and pricing management, reducing the cost of inventory, increasing margin, and optimizing markdown.Negotiation, product development, and partnerships with major suppliers in Brazil and abroad (East, South America, and Italy), developing and training the production chain. Creation of an ideal supplier map, assessing each factory’s KPI, identifying opportunities, or seeking new supply possibilities. Monitoring KPIs for sales, margin, inventories, turnover, and profitability; directing commercial initiatives to deliver results.Role in the definition of the company’s strategic planning, with breakdown to Brands, enabling the delivery of corporate goals through product innovation strategies, inventory adjustment, margin increase, and channel expansion.Ability to identify opportunities through innovation and implementation of AI with emphasis on actions. Management of strategic projects (opening of the wholesale channel, brand repositioning), working on change management and risk mitigation in unstable environments.Leadership and development of a high-performance team, identifying people’s potential and creating an environment of collaboration and engagement.