Responsible for Ecommerce and Call Center channels ensuring business achieves performance targets, pulling appropriate levers to drive sales, increasing customer base (Acquisition-Retention), and calculating the cost-effectiveness of specific motives.• Leads an Ecommerce and Customer Experience team focused on providing the ideal on-site and call center customer experience while meeting business objectives and relevant Key Performance Indicators (KPIs)• Creates strategic and tactical plans to drive both Ecommerce and Call Center growth through existing and new channels focused on deep user behavior, customer retention and acquisition• Develops various reporting with Data Analyst based on marketing spend and KPIs• Responsible for preparing weekly, monthly, and quarterly leadership reporting• Orchestrates website assessments to ensure functionality and best practices through direct reporting and advisement to the web development team • Provides statistical sales data and detailed insight into the cycles, trends and segmentation of consumer behavior to the merchandising department• Manages SEO strategy in coordination with external marketing agency• Spearheaded website replatform and systems migration including RFP creation and distribution, vendor selection, and contract negotiations• Coordinated, reviewed and approved website redesign in accordance with the art and science of the customer journey

Strategic role in the Local Marketing department involved with Office Depot | OfficeMax store closings • Worked with cross-functional partners to determine marketing needs in each geographical location with a store closing• Managed budget and conducted media buys including but not limited to Pandora ad placements, billboards, local signage, local business canvassing, etc

Corporate Event Buyer for major championships including the PGA Championship, Senior PGA Championship, domestic Ryder Cup and Grand Slam of Golf. • Managed national, on-site, corporate and host-site licensing programs consisting of top vendors in the golf industry to promote and sell PGA Championship and Ryder Cup event logoed merchandise• Analyzed past sales performance and event ticket sales to create supporting buying guide• Worked with Operations Manager to build fixture plan mirroring the buy plan• Managed on-site merchandise tent including staff, vendors and visual merchandising as well as inventory maintenance, sales and replenishment performance• Managed purchase order creation, inventory management and post event invoicing with custom point-of-sale system

• Managed and merchandised the website ensuring all products are accurate, optimized and salable to the customer• Executed price, copy and miscellaneous store changes within the website• Tracked website performance and communicated to cross-functional partners

• Supported the Planner with data collection, data entry and analysis• Analyzed and communicated best selling products for future merchandise selections• Tracked shipping and ensured timely delivery of purchase orders

Line development and merchandising of the women’s refined petite business