Defined and executed a multi-year UX vision across a complex portfolio of products and personas, including a comprehensive legacy platform redesign with persona-based personalization.Spearheaded the creation of a scalable, cross-platform design system, improving development timelines and consistency across products.Conducted 50+ user interviews across diverse customer segments, driving actionable insights and prioritizing opportunities for innovation.Delivered accessible design solutions for low-vision users, ensuring compliance and inclusivity.Championed agile design processes, accelerating time-to-market for key features and delivering prototypes validated with 85% customer approval.

Responsible for shaping long-range UX/UI strategy, goals, roadmap, and setting enhancement priorities. Mentor cross-functional teams to embrace user-centered thinking, craft clear goals and establish appropriate deadlines that produce quality iterative designs. Adept at scaling teams based on project needs and priorities, negotiating contracts, and managing schedules for vendors, freelancers, and support staff.Skilled at identifying opportunities through established research methodologies, analyzing customer data, and conducting user testing to create user personas that drive conversion and delight the user.Conduct brainstorming and critique sessions that foster big thinking that raisesthe bar for the quality of design and development work, enacting accessible, mobile-first, methodologies.Create process flows, wireframes, and visual design mock-ups that effectively conceptualized and communicated detailed interaction behaviors.A Few HighlightsAssembled Web Accessibility team to conduct audits, prioritize and design UX/UI enhancements and implement company-wide training procedures, creating a more inclusive user experience that complies with WCAG 2.1 standards.Led and assembled Site Architecture, UX/UI, Branding & Design, Development, and Content Migration teams to integrate more than 7,000 pages of content, and 6,000 SKUs after acquiring five new brands and their websites. In combination with consumer surveys, heat mapping, A/B testing, and consumer analytics we have improved conversion by 138% YOY.

Developed and grew business relationships across the organization that increased transparency, understanding, and awareness of branding and UX to promote collaboration, strong partnerships, advocacy, and support the design best practices.Created design flows, prototypes, sketches, and high-fidelity visuals for the OMA's Member Benefits App (IOS & Android) and website.Improved OMA's website accessibility which RGD is currently using as an example in their Accessible Design handbook, "Access Ability 2: A Practical Handbook on Accessible Graphic Design, Revised + Supersized Second Edition".

Determined research methodologies that were necessary to improve site-wide content, user experience, search, and navigation.Identified merchandising opportunities by analyzing customer data and conducting post-mortem analysis to provide compelling customer experiences, increasing conversion and average order value.Produced, managed, designed, and executed promotional campaigns, increasing incremental revenue by more than 30%.Developed strategic marketing plans to meet cross-category objectives and organization KPIs.Enlisted Marketing Automation tools such as Omniture, Google Analytics, Monetate, RichRelevance, and Endeca to create highly personalized campaigns.

Organized information architecture (IA) for complex informational hierarchies by distilling them into screens and flows that are intuitive, making the complex appear simple.Collaborate with internal/external stakeholders to solve complex design problems and web interactions for: B2B / B2C retail, education, healthcare, not-for-profits, and private sector companies.Planned, designed, and developed dynamic user-centered desktop and mobile responsive websites that leveraged Drupal, WordPress, and Moodle content management systems.Created compelling omnichannel digital and print brand and marketing collateralthat function on-brand and on-strategy such as websites, custom landing pages, micro-sites, digital campaigns, banners, e-blasts, animations, vector illustrations, iconography, photo editing/manipulation brochures, newsletters, business cards, magazine ads, and signage.Crafted and maintained brand identities and strategies that elevated and differentiated.A Few Clients: Harvard Humanitarian Initiative, PeaceBuildingData.org, National Eating Disorder Information Network, Council on Drug Abuse, EMA Partners International.

Led the BIA’s Information Architecture and Technical Implementation team.Established the database schema for more than 1000 area businesses. Provided website User Experience and Information Architecture Design solutions to create synergies between the BIA’s geographical boundaries and mix of businesses.Tracked stakeholder satisfaction, campaign performance, and website analytics. Oversaw print production and stakeholder communications.

Increased attendance from 14,000 to 80,000 over a two-year period by broadening and strengthening market reach. Developed media strategy and managed print, outdoor media, radio, and television media buys.Wrote grant proposals and made deputations securing more than $50,000 in grant money.Created marketing collateral and managed festival website. Prospected new exhibitors and strengthened relationships with existing ones. Curated festival entertainment.Secured all permits and licensing.Negotiated support staff and vendor contracts/schedules.Liaised with sponsors to fulfill commitments.