Victor & Flo is a team of proactive and performance-driven digital marketing specialists, who care about your journey just as much as your end result. We’re a boutique digital marketing agency on a mission to help businesses harness the power of creative and strategic digital marketing, to drive meaningful business results.Our specialties include:◻️ Pay-per-click advertising◻️ Social media marketing◻️ Email marketing ◻️ Digital creative content◻️ Digital marketing strategy & consulting

My key responsibilities within this role include the strategic planning, execution and management of digital marketing campaigns targeting QUT's priority international markets. Contributing to the universities global reach and position as a market leader in higher education, through brand awareness, digital lead generation and conversion. I was honoured to have been recently awarded with the Vice-Chancellor's Professional Performance Award, "in recognition of a significant contribution to digital marketing innovation for the university, and the transformation of QUT's digital marketing activities to significantly improve international lead generation and conversion from enquiries to enrolments."My areas of expertise in this role include:- digital advertising and PPC- marketing automation- search engine marketing - social media marketing- email and nurture/drip campaigns- campaign collaborations with university partners and clients

As the Marketing Manager for Place Projects, I reported to and liaised with the company Directors on marketing campaigns for a multitude of boutique to large scale residential projects, on behalf of a variety of national and global clients. I worked closely with property developer clients and the Place Projects sales team to ensure that marketing campaigns were implemented and launched effectively, to maximise lead generation and project sales.While the marketing activities were predominantly of digital nature, I was also responsible for the following:- Preparation of marketing plans and schedules, in line with the client's project budget and needs- Provide direction and coaching to the Marketing Assistant- Develop marketing strategies and campaigns designed- Work with stakeholders to ensure promotion and advertising placements are proofed and delivered in timely fashion- Managing relationships with creative agencies and advertising agencies to ensure a mutually beneficial partnership- Liaise with clients to ensure their brands and products were properly represented on all channels

My role at B2B technology solutions company, Veracity Technology, allowed me to develop my digital marketing skills using a variety of mediums. I was responsible for planning and executing marketing campaigns via automation platforms; to attract new clients and maintain loyalty with existing clients. It required implementation and monitoring of awareness and lead generation strategies across a variety of digital mediums, as well as developing content for internal and external communications (blogging, social media, and company website).My key responsibilities in this role include the following:- Planning, management, execution and analysis of digital marketing campaigns- Managing blog and website content- Publishing and distributing fortnightly e-newsletters- Regular reporting on digital marketing campaigns and KPIs.- Utilising website publishing tool - Web Showroom- Utilising newsletter and blog publishing tool - Presstacular- Utilising social media management tool - Hootsuite- Assisting with coordination of corporate events and functions- Graphic design using Photoshop and InDesign

Key responsibilities in this role: - Building rapport and maintaining strong customer relations - Training new and existing staff members in product knowledge and sales - Consistently achieving KPI's and sales targets- Achieved multiple awards for sales and lead retention - Dealing with customer complaints and membership enquiries