(High End Custom Fences, Decks, Patio Structures, Stone & Brick Work, Concrete Work, Electric Gate Drives, Fireplaces, Cooking Stations, Stucco Walls, Wrought Iron, Landscaping, Staining)Coordinated daily office operations, answered phones, booked appointments, organized files, updated social media and website, drafted proposals based on sales/contract/or/bid specifications. Interacted with clients handling any discrepancies/disgruntlements/or/changes-modifications to contracted bids. Coordinated all company/client events and resourced/bought client appreciation gifts post job completion. *The COVID pandemic and many natural disasters had an impact on the industry itself.

A private consulting practice specializing in Brand, Marketing and Advertising advisory services such as strategic planning, product launches, campaign development & implementation and business analysis. Executed a wide variety of projects for clients in the Hospitality, Resort & Spa, Travel, Fashion, Restaurant, Entertainment, Health & Wellness, Wholesale Product Line and Design & Architect industries for such well known brands as Ritz Carlton Worldwide, Bella Bicchi Couture, American Gentry Travel, Benefits Cosmetics, Luminus Lasers, SCBI Cosmetics, Hanky Panky Lingerie, JW Marriott, and more...

Brand Strategy & Business Development. Re-Brand the Corporate Image. Marketing & Advertising. Digital, Multimedia, Broadcast, Print. Industry Speaker.

Brand Development, Advertising & Marketing. Research & Development for New Products/Product Lines for 5 Star Resorts, Hotels, Spas & MedSpas (Ritz Carlton Worldwide, JW Marriott, Mandarin Hotels & others). White Labeled & Resourced Product Lines. Promotional Strategy for New Product Line Launches. Product Acquisition, Contract Negotiation & Education. Oversaw Operations & Sales Staff.

~ After 6 months, effectively reduced Marketing costs by ~$100K; increased visibility to 60K+ unique visitors per quarter; grew financial services ancillary income fees and developed new financial products resulting in divisional revenue growth by 80%, and increased financial services application volume by 165% over the previous year. Directed strategy, innovation and lead all marketing, advertising initiatives for the VirtualBank.com teams (online/offline). Nominated for the South Florida Business Journal’s Up & Comers Award.

~ Under my leadership, the company achieved over $2.8M in new business (e.g. Nike International, Pets.com, Nextel, Disney Outpost.com, and Credit.com) and exceeded quarterly revenue goals by 62%. Strategized and crafted all advertising proposals and campaigns across multiple industries. Implemented creative, managed account relationships and their advertising budgets. Led San Francisco’s interactive practice to top-50 full-service advertising and marketing agencies in the US. Fortune 500 and startup markets, focusing on digital performance, marketing products aimed at small and mid markets.

(International Import / Export) In partnership with the company’s client base, created and implemented integrated national marketing strategies which included outdoor, broadcast, website, digital and print medias. Working with Design teams, new product line innovation, development and launch of accessory business channels contributing to the company’s sales and increased profit. Developed and executed US launch strategy directly resulting in 1st season wholesale gross sales of $5.2M in the US and second season reorders of $2.1M. During 1995-1997, I worked exclusively with one of DéBourrage's manufacturer during 1995 –1997, Şal Konfeksiyon Sanayi ve Tic. A.Ş. in Istanbul, Turkey (an International Couture Textile Manufacturer) as Account Manager of International Brand Management. ~ Working with Design teams, creating and launching a new couture brand for the US and EuroAsia markets. Merchandised new in store products, oversaw all launch parties engaging and attending to customers, (the Bella-Bicchi brand is distributed today through Neiman-Marcus, Nordstroms. and high end boutiques), Assembled and led design team, conceptualized and executed promotions and international fashion events, created and implemented advertising strategies in print and multimedia. Provided thought leadership and counsel to executive management team. Implemented initiatives led to significant operational efficiencies (50% reduction in cost of raw material, 40% labor productivity improvements, 50% aggregate manufacturing improvements, 30% reduction in labor costs). During my tenure I was directly responsible for creating $17M USD in wholesale/retail sales to the European market and $7.3M USD in wholesale sales to the American market.

~Created and launched a new couture brand for the US and EuroAsia markets. The Bella-Bicchi brand is distributed today through Neiman-Marcus and Nordstroms. Assembled and led design teams, conceptualized and executed promotions and international fashion events, created and implemented advertising strategies in print and multimedia.Provided thought leadership and counsel to executive management team that led to significant operational efficiencies. The resulting changes produced a 50+% reduction in cost of raw material, labor productivity improvements of 40+%, total manufacturing improvements of 50+%, reduction in labor costs by 30+%. During my tenure I was directly responsible for creating $17M USD in wholesale/retail sales to the European market and $7.3M USD in wholesale sales to American market.