Business cases, Marketing strategies

https://www.ceitgroup.eu/en/

project manager

As project manager responsible for: - creating and implementing Change management process for new product development, changes on existing products As quality manager responsible for: - Quality management department ( 6 people) related to measurement of client´s satisfaction - Measurement of quality management on sales force side - Establishing of Net Promoter Score for measurement of quality service related to external clients As project manager in project team responsible for creating and implementing franchising system for new distribution channel / Raiffeisen Bank on slovak market/ As project manager responsible for changing servis call center Dialog to sales call center as independent sales distribution channel. Creating the business case, products and services for this distribution channel.

As sales and marketing manager responsible for:- building up the strategic goals, business strategy, business plans for three product lines – cold meat, bakery, meat-packing. - managing sales force on the Slovak market- preparation and implementation of new distribution channel, Mobile sales force.

As a Chief Executive Officer responsible for managing and building up a direct marketing company with the focus on achieving a leading position on the Slovak market. To build up sales strategy and remuneration system for sales force team. Responsible for extending internal call center from 25 to 50 call center operators and seats and build up sales strategy.

As Head of managing and sales support department (Commercial centers Division) responsible for managing of Target management and Sales support groups (9 employees)- Seeking and identifying target groups in the SME segment- Target groups management in the SME segment (Target management strategy, marketing, communication strategy preparation and realization)- Acquisition activities in the SME segment - Preparation of a business strategy in the SME segment - Ensurance of controlling, reporting and monitoring in the SME segment - To evaluate requirements from Commercial centers sales personnel and to assist in their execution - Work with SME client databases, methodology, education in the SME segment - Responsible for business team (50 members from several banking departments) in analytic and preparation phase of new Front End (banking tool for retail and corporate front office sales force) with the focus on sales, sales support, active and passive products, CRM.

- As Marketing manager responsible for: - Preparing marketing, PR strategy for insurance, retail banking, wholesale on Slovak market - Managing team of 6 people in marketing department with focus on analysis, new product development, distribution strategies for new distribution channels - Creation of marketing strategies with a purpose to improve Brand recognition, rebranding process from Nationale-Nederlanden to ING Lion brand name- Sales support activities with the focus on generating leads and cross selling activities - Preparing and implementing distribution ( internet, call center, sales force, ING house) and marketing strategy for introduction of the first ING banking retail product [ ING Konto] on Slovak market - Since May 2002, managing Slovak and Czech distribution channels support [team of 5 people in Prague, 6 people in Bratislava]

- As Marketing and PR manager responsible for: - Preparing of marketing and PR strategy, marketing calendar, budget, searching for potential Franchisee- Setting up, negotiating and creating strategy alliances with partners focused on mass market as Hollywood classic Entertainment, Coca Cola, Kodak, Adidas, Slovak Olympic committee etc. - Coordinating communication among the company restaurants, store managers and franchising restaurants - Training in marketing for people in the restaurants - Communicating with local and state government - Negotiating with environmental groups

City University Bratislava 1991 – 1994/the partner of The Open University UK/As a Head of marketing department prepared marketing strategy for CUB- Coordinated CUB communication with mass media - Developed comprehensive advertising campaign to attract new students resulting in 1.000 students annually