Head of corporate brand strategy, brand identity and governance responsible for enterprise-wide strategic brand initiatives that unify the business and align to business strategy.

Oversaw Cherokee Federal's B2G marketing and lead generation strategy across business lines. Facilitated marketing and sales enablement to generate ROI. Led internal team responsible for content development via web, social media, thought leadership content, email marketing, digital advertising, sales collateral, proposal marketing, video content, SEO/SEM, and marketing analytics. Oversaw global branding program, employer branding initiatives and marketing budget. Managed internal communications programs and supported media relations acitivites.

Developed TDW's strategic approach to B2B marketing and demand generation, globally, through digital and traditional marketing methods, including web, social media, marketing automation, CRM integration, digital and print media, SEO and SEM. Facilitated integration and alignment between marketing and sales for generating ROI. Implemented closed-loop reporting measures; monitored marketing analytics and KPIs to maximize return on investment. Managed vendor relationships to identify opportunities to streamline, improve performance and realize cost savings. Oversaw global branding program. Managed marketing budget. Supported corporate communications.

Directed the integrated marketing communications strategy for a 2,000-member church. Responsible for increasing visitor attendance and membership levels, while enhancing member and community engagement via brand management, media relations, media buys, digital and social media, marketing research and member communications. Counseled senior leadership on communications strategy. Managed marcomm staff and the annual marketing budget. Served as primary spokesperson. ACCOMPLISHMENTS:► Led re-branding initiative (logo development, brand standards, website, collateral, advertising, merchandise, letterhead, business cards and other touch points) – resulting in positive survey feedback, establishing positive brand equity statewide and, ultimately, yielding an increase in membership and revenue► Formed, led and motivated a team of four – focused on graphic design, PR & social media – to skillfully execute the communications strategy in alignment with the church’s strategic plan. ► Launched website with improved SEO; positive feedback from leadership; web traffic increased by 40%► Oversaw successful execution of marketing/PR campaigns promoting church programs/community involvement – resulting in record event attendance, earned media coverage as well as increased membership~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~LinkedIn Keyword Search: Marketing, promotions, re-branding, brand strategy, brand management, social media strategy, public relations, video production, content development, integrated marketing communications, media relations, media buys, marketing research, internal communications~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Directed the company’s 360 comms strategy, including brand, social and digital media, to increase brand awareness and engage key stakeholder audiences (i.e job seekers, employees, communities and investors) with company culture, values, technical innovations and thought leadership. Provided strategic communications counsel related to branding, social recruiting, mobile applications, PR, collateral, video production, community giving, event planning and internal communications. Supported media relations, financial and crisis communications. Served as liaison for third-party agencies throughout the creative process.ACCOMPLISHMENTS:► Directed re-branding initiative; selected/worked directly with agency to develop name, logo, brand standards and deliverables; negotiated contracts; led project team and collaborated with key stakeholder groups► Launched comprehensive social media strategy – exceeded objectives across all social channels by 25% and yielded an engaged following and an increased applicant pool.► Developed social recruiting strategy to backfill 94 positions; exceeded objectives in less time and less spend.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~LinkedIn Keyword Search: rebranding, brand strategy, brand management, social media strategy, public relations, video production, content development, internal communications, event planning, mobile app strategy, project management, vendor management, employment branding, change management communications, oil and gas, energy, E&P~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Developed and executed internal communications strategies for cross-functional, corporate shared service teams, including HR, Diversity & Inclusion, IT and Community Relations. Implemented employee resource group engagement strategy. Managed employee newsletter content and distribution. Developed change management communications plans. Counseled senior leadership on effective communications strategy. Provided talking points for town halls and speaking engagements. Conducted crisis media training for field employees. ACCOMPLISHMENTS:► Designed intranet strategy (using SharePoint platform) for internal clients; resulted in increased site traffic, improved engagement with web content and greater efficiencies – minimizing inquiries by 50%► Developed “spinoff” communications strategy for Williams’ E&P business unit (WPX Energy) – resulted in targeted employee communications about the divestiture, new company name and logo reveal. Received positive employee/leader feedback and PRSA “Best of Show” award for branding campaign launch► Launched WPX intranet site; design created greater efficiencies; won awards for design and user experience ► Developed successful employee communications strategies for shared service teams as well as business transactions (acquisitions & divestitures), which resulted in behavior change and positive bottom line impact ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~LinkedIn Keyword Search: internal communications, employment branding, change management communications strategy, event marketing, promotions, brand strategy, public relations, video production, content development, integrated marketing communications, media relations, intranet strategy, employee communications, brand development, brand management, energy, midstream~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Developed B2B integrated marketing plans with thorough analysis, execution strategies, marketing budgets and creative concepts to support four international tradeshows. Managed marketing campaigns from concept to execution. Oversaw tradeshow advertising and PR activities to attract registrants and media. Maintained tradeshow websites; managed lists for viral marketing efforts. Directed barter, trade and co-marketing agreements with trade publications. Managed development of branded tradeshow signage to ensure brand consistency. ACCOMPLISHMENTS:► Oversaw design and execution of digital media products and collateral for sales teams resulted in 25% increase in sales► Timely execution of trade show marketing deliverables yielded 15% increase in trade show attendance~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~LinkedIn Keyword Search: Marketing strategy, brand strategy, content development, media relations, stakeholder engagement, customer engagement, marketing research, marketing analysis, email marketing, budgeting, event marketing~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Managed the development, implementation and evaluation of marketing/PR plans for Tulsa Zoo exhibit openings, fundraisers, programs and promotions. Conducted research and developed strategies and tactics to boost regional visibility, improve the zoo’s image and increase visitor attendance and membership levels for reporting against zoo metrics. Oversaw design and messaging across touch points (web, print and outdoor). Managed marketing/PR staff; conducted staff PR and crisis response training. Managed media relations, media buys and trade-outs. Coordinated media events. Served as zoo spokesperson.ACCOMPLISHMENTS:► Managed the zoo’s re-branding campaign, inclusive of collateral, outdoor and print advertising, web marketing, onsite signage and merchandise; received positive survey feedback from members across the tri state area; built positive brand equity among all stakeholders (employees, media, members, visitors, etc.)► Spearheaded new media partnerships resulting in ongoing features of zoo programs and events as well as an increase in membership, program participation, animal adoptions, and gift shop and restaurant sales. ► Conducted ongoing marketing analysis of membership base to determine demographics and psychographics. Data helped acquire and retain members – increasing revenue by 15% in the course of three months. ► Implemented media tracking system to determine value of media coverage. From May 2005 to Oct. 2006, zoo received $250,000+ in TV media hits~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~LinkedIn Keyword Search: Marketing, promotions, brand strategy, public relations, media relations, content and message development, media buys, media trade-outs, project management, marketing research, vendor management~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Directed and evaluated the agency’s mentor recruitment and PR efforts. Managed media relations activities. Oversaw mentor inquiry process and managed a team of telemarketers and mentor recruitment/PR staff. Developed methods for converting warm leads into mentors and reporting against agency metrics weekly. Developed collateral, web content and implemented viral marketing campaigns to recruit prospective volunteers. Conducted research on best practices for targeting, recruiting and retaining program mentors; submitted program enhancement recommendations based upon this research.ACCOMPLISHMENTS:► Formed and managed a Collegiate Recruitment Team – increasing collegiate mentor recruitment at TU and ORU by 100% from 2003 to 2004 ► Designed and implemented grassroots initiatives targeting much needed African American mentors; increased African American mentor enrollment by 23% from 2003 to 2004 ► Engineered agency’s most successful mentor recruitment campaign – resulting in an overall increase in Big Brother/Big Sister volunteers by 25% from 2003 to 2004, while increasing United Way funding by 30%► Developed and managed media partnerships, resulting in an increase in mentor inquiries by 20% ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~LinkedIn Keyword Search: Marketing strategy, marketing research, email marketing, public relations, cross promotions, public relations, brand strategy, message development, event planning, vendor management~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~