www.brooklyncandlestudio.com

Responsible for all steps of the design process from conceptualization to execution of global marketing initiatives encompassing e-commerce emails and website, social media, retail and ad campaigns. Provided photo art direction and lifestyle photography for e-commerce and social content. Worked with marketing team to determine marketing strategy and design engaging interactive experiences and content for six social media channels reaching over 1.3 million followers globally. Consistently contributed innovative ideas for video content, app functionality, and campaign concepts among other marketing initiatives.

Aid business growth through brand identity, user experience, and website design. Provide consultation to independent entrepreneurs and non-profit organizations on marketing strategy, print production, website development sourcing, and e-commerce strategy.

Designed and conceptualized email campaigns, banner ads, and homepages based on established brand and seasonal standards. Collaborated with e-commerce team (designers, copywriters, merchandisers, and executives) to bring marketing strategies to life with visually compelling typography, illustration, and photography.

Designed brand identities, website interfaces, marketing materials, and interactive presentations for a diverse array of clients. Maintained design of Blenderbox website via a custom CMS platform. Worked with user experience designers and the development team to ensure that information architecture, CMS integration, and content strategy followed best practices.

Created graphics, iconography and illustrations for print and web applications. Designed layouts and determined typographical motifs for a variety of book types. Formatted mechanicals; wrote and altered XHTML and CSS code to create e-books. Identified fonts, scanned and retouched photos, and processed invoices.

Co-managed software implementations at Tharanco Group, Uniform Advantage and Travelsmith. Offered consultation regarding best practices to new Project Managers.

Acted as lead project manager for Product Lifecycle Management software implementations for various companies in the fashion industry, including American Marketing Enterprises and Pearl Izumi. Designed and coded management dashboard reports for executives to monitor and measure efficiency of employees, suppliers, and technology. Customized web-based software application via XML files and SQL server management; designed and authored documentation.

- Traded equities on the New York Stock Exchange using analysis of current events, news, fundamental, technical, graphical and quantitative analysis.