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Design and implement functional strategies to potentiate organizational change within the business and corporate areas of the business based on a complete reengineering of job structures, training programs, KPIs and certification plan for collaborators, in order to consolidate a Commercial DNA and maximize the profitability of financial products of the business. Define and implement the Corporate University to develop training and certification programs that ensure business operations and the individual productivity of employees. Develop and implement innovative technological tools to streamline and improve the processes of Customer Service and Customer Experience in the business units. Design and implementation of 5 projects for General Management focused on potentializing the management of commercial processes, innovation in the banking sales channel, the change of organizational culture and the integration of operational management schemes. Participate directly in the initiatives to ensure the GPTW (Top Companies) Certification. Direct the design and implementation of strategies to ensure the management of commercial and operational operations of the assigned branches of Banco Famsa. Define and manage budgets to maximize the use of resources for each branch. Direct and develop commercial sales and customer service teams to ensure compliance and growth of objectives. Implementation and expansion of the product portfolio through the Patrimonial Bank nationwide.

Direct the design and implementation of strategies to ensure the management of commercial and operational operations of the assigned branches of Banco Famsa. Define and manage budgets to maximize the use of resources for each branch. Direct and develop commercial sales and customer service teams to ensure compliance and growth of objectives. Implementation and expansion of the product portfolio through the Patrimonial Bank nationwide.

Lead the implementation and fulfillment of commercial objectives within the Western territory aligned to the Administrative Management strategies for 189 bank branches in charge. Define and execute commercial strategies to ensure the use of resources aimed at compliance with budgets, revenues and profitability. Analysis for the implementation of improvements in business practices and accelerate the achievement of objectives. Define and implement innovative projects such as: Preferential Segment at Territory level, Customer Experience, digitization of branches to improve strategies and management of sales processes. Generate budgets and negotiation of revenues with the area of Planning oriented to the incremental profitability of the Territorial Direction. Coordinate marketing events at the Product and Banking level. Support online as a facilitator in the management with the Territorial Directorates. Corporate link in commercial innovation projects.

Direction of the Ixe Project in the Peninsular Region to ensure the expansion in logistics and opening of bank branches from a structural, operational, administrative and talent approach. Supervise integration processes, KPIs management and employee training prior to the opening of the Territory. Complete implementation of the Ixe Business Model. Develop strategies focused on the positioning of the Brand and customer segmentation to ensure the correct mix of revenues and Profitability of bank branches, in addition to guiding Branch Managers and Sales Force to the fulfillment of objectives from start-up to break-even point. Business Unit. Perform prospecting and accompanying meetings with potential clients seeking to strengthen Business Relations. Ensure the standardization of commercial, regulatory and quality processes within the operations in Customer Service in Branches. Ensure the implementation of the Preferred Care model.

Achieve the development and execution of projects in bank branch openings based on market analysis, real estate, business model by territory and implementation of operations and personnel within bank branches, aligned with the corresponding policies and protocols. (Team Leader Sales Sept 08 to Dec 10 / Executive Banking Patrimony Aug 07 to Sept 08).

Supervise the compliance of administrative and commercial operations within the assigned bank branch. Provide accompaniment and management to personnel to reinforce the fulfillment of objectives. Ensure compliance with regulations and image protocols of the Branch. Responsible for budget compliance and business unit profitability. Responsible for Personal attention to Clients of the Patrimonial Segment.