Tamara Queiroz Corrêa Email & Phone Number

Lisboa E Região, Portugal

In a highly dynamic and data-oriented environment, I hold the responsibility for formulating and executing CRM and Call Center strategies, with direct reporting lines to the board in both Portugal and Italy, still in the challenging hearing aid market.As the marketing lead, I spearheaded the implementation of MS Dynamics for database management and CRM campaigns. Subsequently, I orchestrated the migration to Adobe Marketing Cloud, leveraging its capabilities for campaign automation and revamping the customer lifecycle.Currently, my role involves managing and strategizing actions, where I delineate customer and prospect segmentation based on various factors such as profile, purchasing behavior, and specific business variables. These strategies are meticulously crafted to align with the sales objectives of marketing campaigns, encompassing promotional calendar campaigns, customer lifecycle management, retention initiatives, upselling, cross-selling, and churn reduction efforts.Daily, I engage in result analysis, meticulously monitor KPIs and ROI, thereby furnishing actionable insights to support business decisions and foster growth opportunities. I work closely with a local team to drive CRM results and ensure seamless operations.Furthermore, I am entrusted with the development of the annual budget and monthly forecasts.In addition to these responsibilities, I oversee the external call center operations, managing a team of 20 operators and 2 supervisors (not directly).

Lisboa E Região, Portugal

The Master Program in Statistics and Information Management, with a specialization in Marketing Research and CRM, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.The goal of this program is to train technical staff and managers to:Plan, create, and conduct market studies or any other market research;Select and apply methods of collection of marketing data;Analyze, interpret, and communicate the results of market research;Manage, explore, interpret and communicate marketing information that is present in information systems or from other sources of marketing information;Create, implement, and manage customer relationship policies.This program is ranked as the best Master degree Program in E-Business in Portugal, the 2nd best in Europe and in the World by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.Customer Relationship Management (CRM)Customer Satisfaction and Loyalty ManagementQuantitative Methods for Marketing:Descriptive MethodsResearch MethodologiesData Collection MethodsMarket ResearchQuantitative Methods for Marketing:Explanatory Methods

Lisboa E Região, Portugal

*Temporary jobAs my first experience in the Portuguese market, working with a leading brand in the challenging hearing aid industry, I managed the database using Microsoft Dynamics Navision and Excel, with a focus on sales. I planned strategic actions and segmentation to achieve sales forecasts and build strong customer relationships.I analyzed, monitored, and controlled KPIs and marketing ROI to report to the board, supporting business decisions and sales strategies. I conducted market intelligence analyses (with geomarketing), consumption potential analyses, and utilized other information sources to generate recommendations and insights for new store openings.I managed a team of analysts responsible for handling lead inputs, data processing, and providing CRM help desk support for the commercial area.Additionally, I managed the CRM budget (60% of the total marketing budget) and supported the board in managing the overall marketing budget. I implemented new data processing rules according to GDPR. I was also responsible for database management, segmentations, extractions, and CRM help desk support for the team in Spain.Managing the external call center operations, with 10 operators and 1 supervisor (not directly).

São Paulo, Brasil

A construction company, one of the most reputable companies in the heated real state market in São Paulo.I was responsible to manage a team from 7 marketing professionals. As a team, we defined strategic marketing, product, and institutional/branding plans, encompassing all marketing tools (ATL, BTL, TTL). I liaised with advertising and promotion agencies to define and deliver appropriate communications for each product, established campaigns and promotions, implemented point-of-sale/merchandising activation actions, and developed media plans and advertisements.With my team, I managed the website, social media, and online strategies, including SEO, AdWords, and retargeting. With multiple actions and activities happening simultaneously, with straight deadlines, it was essential to have the ability to build strong relationships with external teams, engaging and positively influencing them towards our objectives.I can emphasize the implementation of the new CRM system (MS Dynamics), as well as the development of relationship and customer loyalty strategies and policies. I collaborated with different departments (Sales, Engineering, Projects, Legal, Finance, among others) to explore solutions and alternatives for company challenges.

São Paulo E Região, Brasil

A small but strong company in the real estate market where I had the opportunity to formulate the company’s marketing and communication policies and strategies. I developed and implemented product and institutional marketing processes and plans to create new business opportunities. Additionally, I crafted a digital marketing strategy (including website, social media, affiliates, and SEO) and implemented the CRM, using a local system. I defined and monitored KPIs to assess the effectiveness of implemented actions and monitored the market to anticipate trends.

São Paulo E Região, Brasil

An advertising agency specialized in the real estate market, where I managed large accounts and planned online and offline campaigns and actions, budgets, presentations, and defended planning to clients. The strategic thinking, organization and capacity to delegate functions was the main skills in this position.

São Paulo, Brasil

A marca mais importante no mercado imobiliário de luxo internacional, uma experiência significativa em minha carreira onde fui responsável por estratégias de marketing online e offline para produtos de diversos países comercializados pela empresa em São Paulo. Também controlei orçamentos e KPIs e fornecei dados de inteligência de mercado para relatórios internacionais. Planejei posicionamento institucional e de marca em São Paulo por meio de parcerias e marketing cruzado com marcas de luxo. Desenvolvi projetos de comunicação, planos de negócios e coordenei campanhas 360º (planos online e offline, CRM, promoções, eventos, ativações no ponto de venda, entre outras plataformas).No CRM, fui responsável por aprimorar os perfis das campanhas para encontrar o melhor cliente para cada propriedade, em um sistema local e especializado.

São Paulo E Região, Brasil

An important company to develop the entrepreneurship in Brazil.As a marketing professional I was focused on Planning, Events, and Sponsorships. Conducted research analyses and identified action needs for the company’s participation in third-party or own events. Managed event budgets, measured results, and identified new action opportunities in fairs and sponsored events. Maintained strong relationships with advertising agencies (briefings, changes, finalizations, special projects), liaised with printers, press offices, and suppliers, and made presentations for internal and external clients.

São Paulo, Brasil

MProvided online customer service. Supported event organization, material production, internal marketing, and promotional actions.Financial Department - Assistant - 1999 to 2003Experienced in accounting and financial control. Extensive experience in Excel.

Mestrado, Statistics And Information Management, With A Specialization In Marketing Research And Crm

Classes are in English because it is an international program. The Master Program in Statistics and Information Management.

Postgraduate - Marketing Intelligence, Marketing And Statistic, 16

International level training for managers to lead and handle the collection, organization, analysis, exploration and dissemination.

Mba In Service Management, Management, 9,5

Modern concepts and techniques in Service Management, in pursuit of the best management practices adopted by successful companies to be.

Postgraduate - Marketing And Communication Management, Marketing/Marketing Management, General

Marketing and communication concepts for the development of a contemporary critical view of organizations. Article "New Luxury" Strategic.

University Graduate, Advertising And Marketing

Master Of Business Administration - Mba, Gestão De Serviços